Summary
Overview
Work History
Education
Skills
Awards
Timeline
BusinessDevelopmentManager
Marilyn Vaca

Marilyn Vaca

Jacksonville,FL

Summary

Developed management skills in collaborative and fast-paced environment, focusing on team leadership and operational strategies. Seeking to transition into new field where these skills can be applied to drive efficiency and success. Dedicated to adapting and thriving in diverse professional settings.

Overview

30
30
years of professional experience

Work History

Manager of Content and Coverage

WJXT
07.2024 - Current
  • Ensure the seamless flow of content across linear and digital platforms, satisfying consumer needs with high-value offerings
  • Monitor and analyze KPIs to guide content and coverage strategies
  • Drive content innovation, evolving with trends and technology

Digital Director

WJXT
10.2021 - 07.2024
  • Grew livestream audience to 552,416 hours in November 2024.
  • Grew VOD plays 67% in 2024
  • Oversees SEO strategy and growth in audience engagement

Multiplatform Content Manager

WJXT
03.2018 - 10.2021
  • Leading a team of news professionals to best present content on TV, broadcast platforms
  • Managing a committee designed to find diverse voices in coverage of crime

Marketing Director

Solodev & Uproar
08.2016 - 03.2018
  • Coordinated marketing plans, workflows, project management
  • Assisted in business development, public relations, communications and strategic messaging
  • Executed marketing funnels for B2B and B2C organization
  • Built communication strategies for software CMS startup and marketing agency

Managing Editor

Cox Media Group
08.2014 - 08.2016
  • Lead reporting and digital staff to ensure active and creative storytelling
  • Collaborate with TV and digital management team to implement the research and marketing initiatives

Executive Producer WFTV/WRDQ

Cox Media Group Orlando
09.2004 - 08.2014
  • Cross-trained existing employees to maximize team agility and performance.
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.

Executive Producer

WFTV/WRDQ
08.2007 - 08.2012

Late News Executive Producer

WFTV/WRDQ
08.2004 - 08.2007

Executive Producer

KIRO-TV
09.2003 - 09.2004

Producer

WAGA-TV, WKMG-TV, KCRG-TV
01.1995 - 01.2003

Education

Master of Arts - MA - Journalism

University of Missouri
Columbia
12-2021

Journalism Graduate Certificate - Interactive Media

University of Missouri
Columbia, MO
01.2019

Bachelor of Journalism - Broadcast Journalism

University of Missouri
Columbia, MO

Skills

  • Content Management
  • Strategic Planning
  • Complex Problem-solving
  • Project management
  • Customer relationship management (CRM)
  • Key performance indicators

Awards

  • Best Website & Digital Award: Florida Association of Broadcasters 2024
  • Best Digital: Edward R. Murrow Region 13 Award 2023
  • Emmy Awards: Best Newscast & Breaking News

Timeline

Manager of Content and Coverage

WJXT
07.2024 - Current

Digital Director

WJXT
10.2021 - 07.2024

Multiplatform Content Manager

WJXT
03.2018 - 10.2021

Marketing Director

Solodev & Uproar
08.2016 - 03.2018

Managing Editor

Cox Media Group
08.2014 - 08.2016

Executive Producer

WFTV/WRDQ
08.2007 - 08.2012

Executive Producer WFTV/WRDQ

Cox Media Group Orlando
09.2004 - 08.2014

Late News Executive Producer

WFTV/WRDQ
08.2004 - 08.2007

Executive Producer

KIRO-TV
09.2003 - 09.2004

Producer

WAGA-TV, WKMG-TV, KCRG-TV
01.1995 - 01.2003

Master of Arts - MA - Journalism

University of Missouri

Journalism Graduate Certificate - Interactive Media

University of Missouri

Bachelor of Journalism - Broadcast Journalism

University of Missouri

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Marilyn Vaca