Marilynn Coleman
Villa Rica,GA
Summary
Seasoned sales professional with significant background in driving business growth. Skilled at establishing successful client relationships, identifying customer needs and delivering effective solutions. Have consistently exceeded sales targets and contributed to revenue growth in previous roles. Possess strong negotiation skills, persuasive ability, and deep understanding of market trends.
Overview
11
11
years of professional experience
Work History
Product Specialist
GMR Marketing
Atlanta Region
07.2020 - Current
- Interacting with customers discovering their needs and exploring how products can benefit them.
- Sales expert and leader in product knowledge while providing an exceptional customer experience.
- Researched industry trends and technology advancements to inform product development efforts.
- Provided technical assistance during installation or use of a product.
- Coordinated with marketing teams on advertising campaigns related to specific products.
- Gathered data from surveys on customer satisfaction with current products.
- Managed inventory levels to ensure timely delivery of products to customers.
- Developed and implemented product launch plans for new products.
- Tracked inventory levels of company's products at various distribution centers.
- Monitored stock levels across multiple channels including online retailers, wholesalers.
- Performed quality assurance tests on new or updated products before release.
- Provided technical support to customers experiencing difficulties with products or services.
- Analyzed customer feedback to improve product design and performance.
- Provided customer service support to answer inquiries about product features, pricing, and availability.
- Organized promotional events such as trade shows and seminars to showcase products.
- Assisted in the development of sales strategies for existing products.
Sales Expert
The Naked Bee
01.2023 - 05.2025
- Identify prospective customers, lead generation and conversion.
- Contact new and existing customers to discuss needs.
- Emphasize the features of products to highlight how they solve customer problems.
- Answer questions about the products.
- Negotiate prices and terms and prepare sales agreements.
- Collaborate with colleagues in many different sectors.
- Maintain contact lists and follow up with customers to continue relationships.
- Provided technical advice and support for clients regarding products and services.
- Collaborated with marketing team members to develop promotional materials.
- Conducted market research to identify potential customers and new markets.
- Created detailed reports on sales performance metrics for management review.
- Utilized analytical tools such as Salesforce or Tableau to track key performance indicators.
- Assisted customers in selecting appropriate products and services based on their needs.
- Negotiated contracts with potential customers to maximize profits.
- Conducted market research to identify new sales opportunities.
- Coached junior employees on best practices for lead generation, prospecting, cold calling.
- Organized promotional events such as trade shows, conferences, seminars.
- Identified areas of improvement in existing processes and procedures related to sales operations.
- Monitored competitor activity within the marketplace to ensure competitive pricing models.
- Developed and implemented successful sales strategies to increase customer base.
- Resolved customer complaints quickly and efficiently while maintaining a positive attitude.
- Created detailed reports on sales performance metrics for senior management review.
- Provided timely follow-up with prospects via email or phone calls after initial contact was made.
- Established strong relationships with customers through regular communication.
- Ensured compliance with applicable laws and regulations related to selling activities.
- Attended industry conferences, seminars, and trade shows to stay up-to-date on the latest trends in the field.
- Collaborated with marketing team to create effective promotional campaigns.
- Assisted floor sales staff in dealing with stubborn or difficult customers, resolving conflicts and implementing sales strategies to win business.
- Interacted with customers to understand particular needs and identify products and services best suited to helping in achieving goals.
- Oversaw daily operations of regular sales staff, supervising inventory and register duties and observing customer interactions to provide feedback on performance.
NOLA Market Manager
Zoom Marketing
New Orleans
01.2015 - 05.2021
- Negotiated contracts with suppliers and vendors.
- Analyzed marketing data to identify trends and inform strategies.
- Built partnerships with industry influencers to amplify reach of campaigns through social media channels.
- Maintained up-to-date knowledge of relevant laws and regulations.
- Managed the design process of promotional materials including brochures, flyers, banners.
- Planned product launches by coordinating activities between sales team and external partners.
- Maintained up-to-date knowledge about current industry trends and best practices.
- Provided training and guidance on new technologies or software applications related to marketing operations.
- Developed key performance indicators for measuring success of campaigns and initiatives.
- Supervised a team of junior marketers in developing strategies and executing campaigns.
- Reviewed progress of ongoing projects and provided feedback where necessary.
- Coordinated with internal teams to develop content that resonates with target audiences.
- Conducted market research to understand customer needs, preferences, and buying behaviors.
- Generated reports on campaign performance metrics such as ROI, website traffic, conversions.
- Developed and implemented marketing plans to increase brand awareness, market share, and customer loyalty.
- Created and managed budgets for campaigns, promotions, and advertising initiatives.
- Established relationships with vendors to ensure effective execution of campaigns.
- Organized events to promote products or services in local communities.
- Ensured compliance with relevant laws and regulations when creating or running campaigns.
- Coordinated trade shows and other promotional events from start to finish.
Education
Psychology
Southeastern Louisiana University
Hammond, LA05-2012
Skills
- Lead generation
- Sales negotiation
- Customer relationship management
- Market analysis
- Product promotion
- Event coordination
- Sales strategy
- Team collaboration
- Data analysis
- Customer engagement
- Brand awareness
- Networking skills
- Effective communication
- Problem solving
- Time management
- Sales closing techniques
- Lead qualification
- Upselling and cross selling
- Strategic prospecting
- Customer relationship building
- Product and service knowledge
- Customer experience enhancement
- Field sales
- Staff training
- Social media marketing
- Closing sales
- Sales strategy development
Comments
I am a people-oriented, hardworking, and outgoing individual known for my reliability and adaptability. I thrive in dynamic environments and excel under pressure, consistently meeting challenges with a positive attitude and a solutions-focused approach. With strong interpersonal skills and a dedication to teamwork, I build meaningful connections and contribute effectively in any setting.
Timeline
Sales Expert
The Naked Bee
01.2023 - 05.2025
Product Specialist
GMR Marketing
07.2020 - Current
NOLA Market Manager
Zoom Marketing
01.2015 - 05.2021
Psychology
Southeastern Louisiana University
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