MARILYNN SERAFINSKI
Utica
Summary
Strategic professional with nine years of experience in broadcast traffic and eight years in media communications. Combines deep industry knowledge with experience guiding campaign development, product launches, and content strategy to elevate brand profiles.
Overview
9
9
years of professional experience
Work History
Broadcast Traffic Coordinator 2
EFFECTV/Comcast Corporation
01.2022 - 01.2024
- Organized content for television broadcast, ensuring continuity in xG software for Local and National markets in Eastern and Central Regions.
- Maintained quality control on data processed through software systems to optimize inventory and maximize revenue.
- Entered information and media assets into broadcast system according to allocated time-slot and day-part.
- Performs month-close update procedures.
Senior Broadcast Traffic Coordinator
Collective/Publicis
Detroit
01.2018 - 01.2022
- Utilizes proprietary media system to view commercial units loaded by media teams under specific client estimates and issues traffic instructions directly to broadcast vendors, providing information regarding correct creative messaging to be aired during specific programing.
- Collaborated with client creative agencies to facilitate scheduling and shipment of materials to vendors.
- Utilizes proprietary media system to view commercial units loaded by media teams under specific client estimates and issues traffic instructions directly to broadcast vendors, providing information regarding correct creative messaging to be aired during specific programming.
- Implemented strategies to enhance performance and drive business growth.
- Oversaw commercial duplication and shipment of creative assets to broadcast vendors.
- Verified delivery of traffic instructions and commercial materials to ensure accurate broadcast execution.
- Provide media usage to creative agencies for commercial talent payment schedules.
Traffic Coordinator 2
Comcast Spotlight
Bingham Farms
01.2015 - 01.2018
- Trafficked National/Regional Xfinity cable commercials, on-air promotions and programming for two large mid-west markets.
- Communicated with various CM's to ensure client scheduling and run times daily.
- Executed inventory clearance procedures to facilitate client purchases. for client purchases of available advertising.
- Maintained data quality and performed quality control on processed information to optimize inventory and revenue.
- Entered client advertisement titles into the database for scheduling. of client advertisements into database and enters the instructions for ad airing.
- Evaluated sold and scheduled inventory to maximize billing opportunities.
- Revises and replaces instructions for advertising broadcast schedules.
- Performs month-close update procedures.
Education
BFA - Visual Communications
IADT-Detroit
Troy, MISkills
- Traffic Platforms
- Traffic Scheduling
- Broadcast Logistics
- Media Project Management
- Campaign Management
- Content Planning
- Data Management
- Project Coordination
- Document Creation
- Adobe Creative Suite
- MicroSoft Office
- Outlook
- SharePoint
- Citrix
- Spectra OX
- XG Program
- Critical Thinking
- Detail Oriented
- Technically Inclined
- Customer Relations
- Multitasking
Timeline
Broadcast Traffic Coordinator 2
EFFECTV/Comcast Corporation
01.2022 - 01.2024
Senior Broadcast Traffic Coordinator
Collective/Publicis
01.2018 - 01.2022
Traffic Coordinator 2
Comcast Spotlight
01.2015 - 01.2018
BFA - Visual Communications
IADT-Detroit