Marin Resnick
Califon,NJ
Summary
Seasoned marketing and writing professional with strong interpersonal and analytical skills honed by years of working with high profile professionals in the fields of journalism and insurance.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Marketing Manager
Samurai Paint USA
03.2021 - Current
- Foster media plans from idea to implementation using keywords SEO and SMO for market penetration.
- Craft compelling copy for Walmart and Amazon, aligning consumer needs and brand guidelines increasing ROI.
- Collaborate cross-functionally creating go-to-market plans, increasing profitability and ensuring compliance with FTC, FDA, FCC and EDP.
- Develop UX with copy and video fostering enjoyable experiences.
- Lead and manage marketing team members, providing guidance, mentorship and professional development opportunities.
Multimedia Journalist
New Jersey Hills Media Group
09.2015 - Current
- Design, author, and publish high quality experiences for audiences using video, photography and writing helping readers better understand complex issues, increasing market share for paper.
- Collaborate cross-functionally developing SEO, SMO and Keyword strategies aligning with business needs.
- Maintain integrity of brand by applying voice principles with consistent tone and clarity, positively impacting readership and growing profits.
- Perform functional and editorial quality assurance, using AP and other style guides, ensuring accuracy for readership mitigating liability risks.
Full Time Parenting
Career Break
01.2010 - 09.2015
Auto Claims Adjuster
Mercury Insurance Group
06.2009 - 01.2010
- Coordinated initial consultation with insured establishing trust in the process, then maintained regular communication with the insured till claim resolution ensuring customer stratification and retention.
- Maximizing productivity and claim results through use of technology and cross-functional collaboration with underwriting and legal, increasing company's profitability.
Sr. Associate Editor
NJN Publishing/nj.com
09.2006 - 05.2009
- Wrote, reported and edited municipal news, events and business happenings in paper's publication style using accurate grammar and verbiage increasing readership and profitability for paper.
- Created short- and long-term assignments and turned around coverage quickly for daily and real-time news environment for website.
Certificate in Journalism
The New School
06.2006 - 08.2006
Associate Director, Corporate Marketing
NAPCO
01.2001 - 06.2006
- Developed and executed innovative marketing strategies and brand development elevating brand positioning driving growth, while ensuring consistency.
- Utilized data-driven insights making recommendations, increasing ROI.
Account Executive, Vice President
Jerilyn Associates, Inc.
08.1996 - 01.2001
- Achieved maximum sales in assigned territory through weekly sales calls and meetings with end-user groups increasing market share for company.
- Identify potential growth opportunities and open new accounts while ensuring maximum customer retention by resolving complaint issues urgently increasing ROI.
Education
MBA - Marketing
Fairleigh Dickinson University
Madison, NJ05.2003
BBA - Insurance And Risk Management
St. John's School of Risk Management
New York, NY08.1996
Skills
- Insurance Marketing & Communications
- Written & Verbal Communication Skills
- Editing, Proofreading, and Grammar Skills
- Microsoft Office and G-Suite mastery
- Business Development and CRM
- Cross-departmental Alignment
- Market Research and Analysis
- SEO/SMO/SEM KPI/ROI & A/B Testing
- Content Creation, Organization & Planning
- UX Written & Digital Formats
Timeline
Marketing Manager
Samurai Paint USA
03.2021 - Current
Multimedia Journalist
New Jersey Hills Media Group
09.2015 - Current
Full Time Parenting
Career Break
01.2010 - 09.2015
Auto Claims Adjuster
Mercury Insurance Group
06.2009 - 01.2010
Sr. Associate Editor
NJN Publishing/nj.com
09.2006 - 05.2009
Certificate in Journalism
The New School
06.2006 - 08.2006
Associate Director, Corporate Marketing
NAPCO
01.2001 - 06.2006
Account Executive, Vice President
Jerilyn Associates, Inc.
08.1996 - 01.2001
MBA - Marketing
Fairleigh Dickinson University
BBA - Insurance And Risk Management
St. John's School of Risk Management
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