MARINA DISTASI-GRAY
Peacock, NBCUniversal
7
years of professional experience
Work History
Promo Planning Specialist
4 Years 2 Months- Curate on-platform campaign strategy for Peacock Original Series, live sports, and P1 Films by developing targeted programming and audience strategies, analyzing audience and platform data, and addressing showrunner and stakeholder needs. Managed the high-priority campaign strategies for the NFL, Love Island, World Cup, The Traitors, The Odyssey and NBA.
- Responsible for the operational execution of high-priority campaigns by adhering to strict deadlines, coordinating promo/graphics deliveries, providing all insertion orders to Ad Operations on time, and meticulously verifying all campaign details to prevent downstream execution issues
- Manage the execution of all high-priority, company-wide campaigns across Universal Pictures, Xfinity WiFi, and Universal Theme Parks. Serve as the main point of contact for each team to coordinate promo/graphic deliveries, ensure seamless operational setup and monitor daily performance against strict campaign targets
- Manage the request and delivery process for on-air broadcast graphics supporting Original Series and P1 Films across high-profile sports programming including NFL, NBA, and MLB
- Develop the monthly Pause Ad strategy to maximize visibility for high-profile campaigns for additional exposure in incremental inventory
- Monitored daily reports to verify all campaigns launched on time and operated as expected
- Managed the summer internship program by onboarding interns and providing daily assignments
SCHEDULING COORDINATOR
2 Years 6 Months- Led high-priority AMC and AMC+ campaigns, including Better Call Saul and The Walking Dead, from planning through execution; coordinated promo and graphic requests, tracked deliverables, and monitored weekly impression data
- Built and strategically scheduled daily linear logs by incorporating promo assets, graphics, cross-channel promotion, and sponsored content priorities
- Served as the primary point of contact for all AMC cross-channel promo assets by supplying accurate promo codes and delivery timelines for each networks’ needs
- Managed the day-to-day facilitation of the AMC+ Premium Channels through reviewing and approving daily logs, requesting channel-specific promotional assets and ensuring all logs were submitted by strict on-air deadlines
Education
Bachelor's - Communication, Concentration in TV Production
Skills
AirTable
FreeWheel Reporting
Wide Orbit Ad Management Software
Media Buying & Planning
Interdepartmental Collaboration
Media Asset Management
Timeline
Promo Planning Specialist
Peacock, NBCUniversal
07.2022 - CurrentRead More
SCHEDULING COORDINATOR
AMC Networks
01.2020 - 07.2022Read More
MONMOUTH UNIVERSITY
Bachelor's from Communication, Concentration in TV Production
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