MARINA FREEDMAN
Miami
Summary
Medical education professional with proven track record in developing and managing successful continuing medical educational programs. Skilled in project and meeting management. Strengths include attention to detail, team collaboration and achieving measurable results. Known for adaptability, strategic thinking, and excellent communication skills.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Senior Program Manager, Division of Continuing Medical Education
University of Miami Miller School of Medicine
10.2002 - Current
- Facilitated development of Continuing Medical Education (CME) activities to enhance educational offerings.
- Collaborated with physicians to plan, implement, and evaluate educational programs for AMA PRA Category 1 Credit.
- Developed needs assessments, course objectives, program brochures, and managed commercial support for CME activities.
- Reviewed and evaluated CME activity applications for required documentation, preparing credit designation submissions.
- Prepared and submitted final reports for each CME program to ensure compliance and accountability.
- Managed meeting logistics for events with 100+ speakers and 100-500 attendees, achieving high attendee satisfaction.
- Oversaw budgets ranging from $800K to $1 million, maintaining profit margins up to 30%.
- Developed grant proposals and secured funding from pharmaceutical companies to support CME courses.
Director of Operations
Latin Channels
01.2002 - 09.2002
- Managed all operational and logistical aspects of C-suite summits in the U.S.A. and Brazil for the IT industry in Latin America
- Responsible for $1 million+ event budgets
- Achieving and exceeding event profit margins
- Directly liaised with event venues for site selection, F&B, Hotel accommodation, audio visual, translation services and promotional items
Director, Conference Production Latin America
Marcus Evans, Inc.
08.1998 - 01.2002
- Created thought leadership content for conferences focusing on Latin America and U.S. Hispanic market
- Established research methods and event structure to develop high-quality programming
- Managed and trained operations managers to achieve budgetary targets, profit margins, on-site event management and supplier and venue negotiations for all aspects of the event
- Directed marketing managers in the creation of media plans, advertising budgets, marketing initiatives, public relations, strategic alliances and media partnerships and barters
- Generated $500,000+ in revenue and over 60% profit margins in a 6-month period
Summits Production Director, IT/Telecom Division
Marcus Evans
05.1999 - 07.2001
- Through primary and secondary research, created thought leadership event content for IT and telecommunications industry
- Overall responsibility of event production, planning, marketing and sales
- Recruited Fortune 500 C-suite and other senior level executive speakers
- Responsible for event and division P&L
- Managed supplier and venue negotiations maximizing budget performance
- Generated over $5 million in sales revenue
Conference Producer
Marcus Evans
08.1998 - 05.1999
- Through primary and secondary research, created thought leadership event content for telecommunications, information technology (IT) and logistics/supply chain industries for Latin America market
- Trained conference producers in research methods, conference production and developing marketing and sales briefs
- Directed marketing managers to cultivate media partnerships, list acquisition and barters and pre/post even public relations
- Conferences under my production generated over $1 million in sales revenue
Director of Marketing
Strategy Research Corporation
01.1994 - 08.1998
- Developed, coordinated, directed all Public Relations and Corporate communications, Advertising, Media and Event engagements for internal and external clients for domestic and international markets.
Education
Master of Science - Leadership (Management)
Nova Southeastern University
Davie, Florida12.2009
Bachelor of Arts - Business Administration
Florida International University
Miami, Florida08.1991
Skills
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CVENT (event management system)
- Cadmium Harvester (speaker management system)
- CloudCME, learning management system that provides registration, evaluation, certificates, transcripts and faculty, scheduling and disclosure management for continuing medical education
- Adobe InDesign, PageMaker, Photoshop
Accomplishments
• Certified Meeting Professional (CMP) Credential - CMP Certification through Meeting Professionals International (MPI) since January 2005; recertified through January 2026.
• Healthcare Meeting Compliance Certification (HMCC) Credential– Certificate granted through Meeting Professionals International since August 2018. Certified in the constantly changing healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code, and other healthcare trends
• Accreditation Council of Continuing Medical Education (ACCME) Workshops - December 9-10, 2005, August 4-5, 2016 and May 13-16, 2024, Chicago, IL, an intensive review of ACCME’s essential areas, elements, policies, criteria for compliance and accreditation process
• Panelist, Mentor Exchange: "C2C: Connections to Careers" @ MPI Sunshine Education Summit 2018, Ponte Verde Beach, FL, -August 22-24, 2018
• Panelist, South Florida Meeting Planners International Summit, Ft. Lauderdale, FL, May, 2010
Certification
- Certified Meeting Professional (CMP) Credential - CMP Certification through Meeting Professionals International (MPI) since January 2005; recertified through January 2026.
- Healthcare Meeting Compliance Certification (HMCC) Credential – Certificate granted through Meeting Professionals International since August 2018. Certified in the constantly changing healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code, and other healthcare trends
- Accreditation Council of Continuing Medical Education (ACCME) Workshops - December 9-10, 2005, August 4-5, 2016 and May 13-16, 2024, Chicago, IL, an intensive review of ACCME’s essential areas, elements, policies, criteria for compliance and accreditation process
- Panelist, Mentor Exchange: "C2C: Connections to Careers" @ MPI Sunshine Education Summit 2018, Ponte Verde Beach, FL, -August 22-24, 2018
- Panelist, South Florida Meeting Planners International Summit, Ft. Lauderdale, FL, May 2010
LANGUAGES
Native Spanish (reading, writing, translation) and an excellent working knowledge of French
Awards
Miami-Dade College Scholarship Recipient - Awarded to students in top 10% of class, Dade County Business Education Association Scholarship, American Business Women's Association Scholarship (Recipient 3 years in a row)
Affiliations
- Board Member, Meeting Professionals International (MPI) 2016-2017 and 2019-2020 Nominating Committees
- Member, Meeting Professionals International (MPI)
- Past Board Member for Networking, South Florida Healthcare Executive Forum (2007-2008)
Publications
- "The New Face of Relaxation," Florida Connects, A Joint Publication of Meeting Professionals International, Fall 2009 (pp.13-14)
- "Beach Biz in the Bahamas, A Meeting Planner Reports Back from Nassau," Prevue Magazine, July/August 2010 (pp.27-28)
Timeline
Senior Program Manager, Division of Continuing Medical Education
University of Miami Miller School of Medicine
10.2002 - Current
Director of Operations
Latin Channels
01.2002 - 09.2002
Summits Production Director, IT/Telecom Division
Marcus Evans
05.1999 - 07.2001
Director, Conference Production Latin America
Marcus Evans, Inc.
08.1998 - 01.2002
Conference Producer
Marcus Evans
08.1998 - 05.1999
Director of Marketing
Strategy Research Corporation
01.1994 - 08.1998
Master of Science - Leadership (Management)
Nova Southeastern University
Bachelor of Arts - Business Administration
Florida International University
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