Marina Geneles
Ivyland,PA
Summary
Results-oriented strategic leader with extensive experience in energy efficiency portfolio management. Over 20 years of service at PECO/Exelon, seeking a challenging and exciting opportunity as a Senior Manager of Energy Efficiency Portfolio. Demonstrated success in regulatory compliance, stakeholder management, and delivering measurable results in PUC-approved energy efficiency programs with multi-million dollar budgets. Skilled in project, contract, and employee management, with advanced experience in contract, budget, and strategic planning. Known for exceptional relationship management and top-notch written and communication skills.
Overview
22
22
years of professional experience
1
1
Certification
Work History
EE & DR Evaluation Manager
PECO ENERGY
04.2022 - Current
- Broad background of over 11 years of experience in the energy efficiency demand-side management (DSM) industry, working on the PECO Act129 Plan and interfacing collaboratively with all areas within and outside of Exelon including PECO leadership, regulators, policy makers, external stakeholder groups, Operations, Support Services, Gas Operations, and Customer Ops
- Manage and lead PECO EM&V & Strategic Programs teams of 7 professionals, as well as numerous third-party contractors, providing direction, monitoring performance, and ensuring adherence to project timelines, budgets, and quality standards
- Lead the planning, development, research, and strategic alignment of PECO's ACT129 Energy Efficiency and Demand Response Phase V Plan valued at $427M and encompassing
- Ensure regulatory compliance with the statewide Energy Efficiency resource standards
- Develop energy efficiency and demand response evaluation plans under Pennsylvania's Act 129, ensuring compliance with regulatory requirements and program objectives
- Manage and lead the data tracking vendor and team valued at $5M supporting Act129 transactions and activities necessary for regulatory reporting and compliance
- Oversee the Evaluation, Measurement, and Verification (EM&V) contract valued at $22M and vendor teams coordinating data collection, analysis, and reporting to validate program performance and energy savings
- Prepare and submit regulatory filings, reports, and documentation to the Pennsylvania Public Utility Commission (PUC) and other relevant authorities, ensuring accuracy and timeliness
- Collaborate with diverse stakeholders, including customer groups, utilities, regulators, and community representatives, to align program execution with stakeholder needs and expectations
- Serve as a key liaison between internal teams and external partners, facilitating communication and consensus to achieve energy efficiency goals and customer satisfaction
- Manage program expenditures within approved budgets while achieving performance targets and minimizing risk of penalties
- Work closely with the Rates Department to ensure cost recovery mechanisms are properly structured and managed for energy efficiency portfolios
- Partner with Market Research teams to identify customer needs and preferences, informing program design and implementation strategies
- Implement comprehensive quality assurance protocols to verify energy savings and ensure program integrity, resulting in 98% verification rate
- Develop and maintain an inclusive team environment that promotes diversity, resulting in increased team engagement and innovative program solutions
- Establish and enforce safety protocols for all program activities, maintaining a perfect safety record with zero incidents
- Participate in emergency response planning and deployment during severe weather events, ensuring continuity of essential services
- Lead stakeholder outreach efforts during portfolio development phases, resulting in broad support for proposed energy efficiency initiatives
- Consult and advise implementation functions for residential and C&I programs, ensuring compliance with all regulatory requirements and performance targets
- Develop and implement risk management strategies that minimize exposure to litigation, working closely with legal and compliance teams
Sr. Marketing Analyst
PECO ENERGY
02.2012 - 03.2022
- Lead and manage energy efficiency research firms & projects valued at $22M contracted to perform program evaluations as well as other special research & policy shaping projects
- Handle Regulatory compliance with the statewide Energy Efficiency resource standards of the TRM
- Develop energy efficiency and demand response EMV framework under Pennsylvania's Act 129, working with SWE to ensure compliance with plan evaluation requirements and program objectives
- Develop and Issue Requests for Proposals (RFPs) and associated contracts, collaborate on research design, communicate with program managers to gain consensus on research and strategy
- Lead and manage scope, schedule, and budget for defined deliverables in accordance with EMV project management requirements
- Develop project objectives, budgets, and schedules, facilitate requirements meetings
- Establish milestones, mitigate issues and monitor adherence to project scope, requirements and design document schedules
- Manage, develop, and execute contractual documents, binding relationship between company and clients, partners, vendors and employees for new Phase portfolio
- Supported development of energy efficiency measures and programs for both residential and C&I market segments
- Collaborated with Marketing, Planning, and other departments to ensure seamless program implementation and evaluation
Lead Business Analyst
PECO ENERGY
01.2008 - 01.2012
- PECO Energy Operations, Technical Services, engaged interpersonal, analytical and financial management skills to evaluate and support performance, business planning, budgeting and KPI process and delivery management for the PECO Technical Services department
- Successfully directed and executed multimillion dollar projects for PECO Electric Operations Reliability group in effort to convert a 30 high-profile reliability reports to a new platform and application
- Gained a thorough understanding of deferred accounting in the utility environment through financial analysis and reporting
- Led cross-functional teams to successfully execute complex projects within scope, budget, and timeline constraints.
Senior IT Analyst
PECO ENERGY
01.2006 - 01.2008
- Provided technical support and management of all Executive IT related issues for the East Utility Sites and managed 2 vendors
- Headed the Xerox cost reduction project management effort and supervised the Xerox Install process for all Exelon East Sites
- Managed vendors to establish a customer back-bill process, streamlined internal billing, and created a set of metrics to track printing services, inventory costs and consumption benchmarks
Senior Analyst
PECO ENERGY
01.2003 - 01.2006
- Owned, effectively managed, and performed all functions associated with delivering pass-through cellular services to Exelon customers, including monthly billing, payment, reconciliation, and telephony vendor management
- Identified & executed cost savings initiatives for telephony pass-through as well as other IT related services, with a contribution target of $1M and a stretch goal of $1.25M in annualized savings
- Improved company efficiency with the development of key performance indicators and tracking metrics.
- Analyzed data to identify root causes of problems and recommend corrective actions.
Education
MBA - Marketing, minor in Finance
LaSalle University
Newtown, PA06.2004
Bachelor of Science - Computer Information Systems
Drexel University
Philadelphia, PA05.2000
Skills
- EE& DR Portfolio Modeling and Development
- Regulatory Plan filings, PUC Reporting and Compliance Expertise
- Energy efficiency measure tracking and program evaluation
- Budget, Contract, Vendor Management
- Problem solving/ Conflict resolution
- Excellent communication and analytical skills
Accomplishments
- Supervised team of 7 staff members and numerous contractors.
- Achieved Phase IV Plan Update approval by PUC through innovative and strategic solution development, and regulatory savvy
- Documented and resolved Data tracking and ongoing billing issues with the new billing system which led to customer satisfaction and.
- Collaborated with internal and external stakeholder groups in preparation for the development of Phase V. Masterminded a road map and Portfolio strategy
Community Service
- New Board Member of the Economy League of Philadelphia
- Council Rock South Lacrosse Board Member
Professional Development
- Energy Efficiency and Conservation
- Advanced training in energy efficiency program evaluation, design and modeling
- Pennsylvania Act 129 Regulatory Framework and Compliance
- Utility Cost recovery mechanisms and accounting
- Leadership and Management
- Leadership Philadelphia Participant
- Project Management Professional (PMP) certification in progress
- Team development and performance management
- Diversity and inclusion leadership training
- Emergency response and safety
Certification
- [Area of certification]
Languages
English
Full Professional
Timeline
EE & DR Evaluation Manager
PECO ENERGY
04.2022 - Current
Sr. Marketing Analyst
PECO ENERGY
02.2012 - 03.2022
Lead Business Analyst
PECO ENERGY
01.2008 - 01.2012
Senior IT Analyst
PECO ENERGY
01.2006 - 01.2008
Senior Analyst
PECO ENERGY
01.2003 - 01.2006
MBA - Marketing, minor in Finance
LaSalle University
Bachelor of Science - Computer Information Systems
Drexel University
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