Marina Hidalgo
Lexington,KY
Summary
Client-focused retail professional with leadership experience in fast-paced environments. Skilled in driving sales performance, delivering high-quality customer experiences, and supporting team development. Known for a consultative approach, strong product knowledge, and attention to visual presentation and operational detail. Adaptable, detail-oriented, and motivated to grow within customer-centric, design-driven brands.
Overview
13
13
years of professional experience
Work History
Lead Beauty Advisor
JCPenny
Lexington, KY
03.2025 - 01.2026
- Led daily beauty department operations, ensuring exceptional customer experience and sales performance
- Provided advanced beauty consultations, including skincare analysis, shade matching, and routine building
- Coached and supported Beauty Sales Associates on product knowledge, selling techniques, and customer service standards
- Drove department sales by executing promotions, product launches, and brand initiatives
- Served as a key point of contact for customers, resolving escalated concerns professionally and efficiently
- Maintained expert knowledge of beauty brands, trends, and ingredients to support informed selling
- Assisted with visual merchandising, ensuring brand standards and planograms were consistently met
- Monitored inventory levels, supported replenishment, and minimized product shrink
- Collaborated with store leadership to achieve sales goals and improve team performance
- Modeled best-in-class selling behaviors and customer engagement on the sales floor
Beauty Sales Associate
JCPenney
Lexington, KY
02.2023 - 03.2025
- Provided personalized beauty consultations, recommending skincare, makeup, and fragrance products based on customer needs and preferences
- Drove sales by educating customers on product benefits, ingredients, and application techniques
- Maintained in-depth knowledge of multiple beauty brands and new product launches
- Delivered high-quality customer service to build trust, loyalty, and repeat business
- Assisted with product demonstrations, shade matching, and beauty routines
- Met and exceeded individual and team sales goals
- Processed transactions accurately using POS system, including returns and exchanges
- Maintained clean, organized, and visually appealing product displays
- Assisted with inventory management, restocking, and merchandising standards
- Resolved customer questions and concerns in a professional and solution-oriented man
Assistant Teacher
Child Development Center of the Bluegrass
Lexington, KY
04.2021 - 10.2022
Administrative Assistant/Receptionist
Car dealership
Russia
01.2016 - 01.2017
Retail Sales Assistant
Russia
01.2013 - 01.2016
Education
Bachelor’s degree - Education
Russian State Pedagogical University
Skills
- Customer experience & client relations
- Sales strategy & performance support
- Team leadership & coaching
- Product knowledge & consultative selling
- Visual presentation & merchandising
- Inventory organization & attention to detail
- POS systems & transaction handling
- Communication & problem-solving
Timeline
Lead Beauty Advisor
JCPenny
03.2025 - 01.2026
Beauty Sales Associate
JCPenney
02.2023 - 03.2025
Assistant Teacher
Child Development Center of the Bluegrass
04.2021 - 10.2022
Administrative Assistant/Receptionist
Car dealership
01.2016 - 01.2017
Retail Sales Assistant
01.2013 - 01.2016
Bachelor’s degree - Education
Russian State Pedagogical University