Marina Kokorovic

- Built and maintained relationships with vendors to analyze sales performance, negotiate costs, curate product assortments, and incorporate pre-buys into events.

- Worked cross-functionally with creative and merchandising teams to launch over 50 events a month on schedule while prioritizing customer engagement and driving business.

- Took over a major vendor who was down by 62% YoY and through strategy pivots related to increased site exposure, sharpened pricing, and thoughtful product development, the vendor ended the year down 31% YoY, a 31% increase in a span of 11 months.

- Sought opportunities for incremental demand by negotiating costing with vendors on strong sellers, generating $396K from LTO deal events alone during the portfolio's peak season.

- Developed an understanding of women's fashion trends and analyzed customer purchase history to make product recommendations.
- Achieved 3,470 tried units in total, exceeding the average try rate amongst stylists by 3%.
- Created an extensive brand list for all team members to reference, resulting in increased diversity amongst sets.

- Built customer loyalty and retention by delivering an excellent and personalized shopping experience.

- Exceeded my monthly targets for 8 months in a row by selling $137 thousand net worth of merchandise.
- Managed inventory by organizing $15 thousand worth of merchandise on a weekly basis.
- Assisted managers with merchandising, replenishment, and the training of 10 new hires.