MARINA NUNES VASSARO DE MELLO
Fairfax,VA
Summary
Skilled in analyzing market trends and customer preferences to develop targeted marketing strategies. Experience includes conducting comprehensive market research, interpreting data to inform business decisions, and crafting effective marketing campaigns. Strengths lie in analytical problem-solving, communication of complex information in understandable terms, and adaptability to change market conditions. Contributed to significant improvements in product positioning and brand visibility through strategic market analysis and insights.
Overview
9
9
years of professional experience
Work History
Senior Marketing Analyst
Movida (JSL Group)
São Paulo
02.2017 - 12.2017
- Assisted with promotional planning and execution across multiple channels including email, social media, print ads.
- Creation of Hotsites/Banners for Movida website and Partners
- Prepared detailed reports on the effectiveness of marketing campaigns.
- Built relationships with external partners such as media outlets and advertising agencies.
Senior Marketing and Merchandising Analyst
Sem Parar (CGMP Centro de Meios de Pagamentos SA)
São Paulo
06.2014 - 06.2016
- Creation and control of campaigns/promotions for internal and external clients.
- Analyzed financial data such as cost of goods sold, gross margin analysis, and other key indicators of business performance.
- Commercial team training, development of manuals, and field materials.
- Negotiation with suppliers and engineering for the development and implementation of stores, layouts.
- Analysis and inventory control of products and giveaways.
- Negotiated vendor contracts to secure optimal terms for merchandise purchases.
Marketing and Product Analyst
Electrolux do Brasil Ltda
São Paulo
03.2013 - 12.2013
- Market analysis and study of potential customers for the development of new products and brand introduction.
- Development of sales price calculation and product line forecasting
- Development of catalogs, point of sale materials, samples for events and user manuals for sales team / customers.
- Reports and monthly presentation of sales results and performance of the product lines.
- Conducted interviews with customers to understand their needs and preferences regarding the product.
- Control of phase in/phase out and inventory of the products.
- Development and maintenance of the virtual website of the lines.
- Collaborated with cross-functional teams, such as engineering, marketing, sales and operations to ensure successful implementation of projects.
Product Development, Sales, and Marketing Analyst
Philips do Brasil Ltda
São Paulo
01.2011 - 03.2013
- Analyzed third-party data to identify industry trends and best practices.
- Negotiation with suppliers and engineering for the creation and launch of new models.
- Development of catalogs and user manuals for sales team / customers.
- Control of phase in/phase out and inventory of the products.
- Development and maintenance of the virtual website of the lines.
- Coordination and monitoring of events and showroom for internal and external clients.
- Evaluation of layouts and control of displays in points of sale.
- Development and coordination of the Philips Lighting Promoters team.
- Development of notes for magazines/newspapers in the product lines.
- Researched market trends, competitor activities, and consumer behaviors to identify potential opportunities for growth.
- Assisted with budgeting decisions by analyzing spending patterns and recommending areas of optimization.
- Analyzed sales data to track performance against objectives, forecast future sales trends, and uncover areas of improvement.
Marketing Analyst
Nestlé Brasil Ltda - Nespresso
São Paulo
01.2009 - 12.2010
- Development of catalogs, packages, point of sales materials and user manuals for sales team / customers.
- Relatórios e apresentação mensal dos resultados de vendas, desempenho das linhas e campanhas promocionais.
- Control of gifts and inventory of products.
- Development and control of the shipment of materials/samples for fairs, events, sales points, and sales team.
- Coordination and monitoring of events and showroom for internal and external clients.
- Evaluation of layouts and control of displays in points of sale.
- Atualização e manutenção de produtos no sistema de gestão/ERP.
- Development of email marketing, notes for magazines/newspapers about the product lines.
- Controle de Budget do canal e confecção de contratos e renovação de fornecedores da área.
Education
TECHNICIAN - HUMAN RESOURCES
SENAC
BRAZIL07.2022
BACHELOR - MARKETING AND COMMUNICATION
MACKENZIE UNIVERSITY
BRAZIL07.2009
Skills
- Trade marketing
- Events and showroom coordination
- Development of product catalog, advertising and marketing material, packaging, field team campaigns
- Team training
- Marketing / sales analysis and presentations
- Planning and new product development
- Website development / maintenance
- Internal communication development
- Recruitment support
- Interview scheduling
- Advanced Microsoft Office skills (Word, PowerPoint, Excel)
- SAP
- CRM
- Corel Draw
- Excellent customer service and point of sale skills
- Effective communication skills
- Google Marketing expertise
Languages
English
Professional
Spanish
Limited
Portuguese
Native/ Bilingual
Othercourses
- Maximum quality in Internal Customer Service - NewtrendYassaka Training
- Effective Communication - CEDEP
- Consumer Rights - Learning Brasil
- Google Marketing - E-commerce School
Timeline
Senior Marketing Analyst
Movida (JSL Group)
02.2017 - 12.2017
Senior Marketing and Merchandising Analyst
Sem Parar (CGMP Centro de Meios de Pagamentos SA)
06.2014 - 06.2016
Marketing and Product Analyst
Electrolux do Brasil Ltda
03.2013 - 12.2013
Product Development, Sales, and Marketing Analyst
Philips do Brasil Ltda
01.2011 - 03.2013
Marketing Analyst
Nestlé Brasil Ltda - Nespresso
01.2009 - 12.2010
TECHNICIAN - HUMAN RESOURCES
SENAC
BACHELOR - MARKETING AND COMMUNICATION
MACKENZIE UNIVERSITY
Similar Profiles
Emilia FavelaEmilia Favela
Server Shift Leader at MovidaServer Shift Leader at Movida
Austin Zukowski GilbertAustin Zukowski Gilbert
Apprentice Chef at MovidaApprentice Chef at Movida
Christopher MaddenChristopher Madden
Venue Manager at MovidaVenue Manager at Movida
Eric KambachEric Kambach
Wine Supervisor at Total Wine & MoreWine Supervisor at Total Wine & More
Jade ButlerJade Butler
Assistant Front Desk Manager at Northern Virginia Pediatric AssociatesAssistant Front Desk Manager at Northern Virginia Pediatric Associates