Marina Pashkevich
Marietta,GA
Summary
C-Level global digital and business transformation leader inspiring organizations and teams to re-invent, innovate, rethink. A visionary executive with repeated success in enabling to drive value from the use of data assets, analytics-driven and AI insights to drive value. Proven expertise in transforming data into valuable products that optimize business outcomes, enabling significant profit improvements, and aligning global Advanced Analytics and AI cultures with a unified strategy and scalable projects.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Vice President Data Governance
Oshkosh Corporation
09.2023 - 05.2024
- Developed and implementing data strategies aligned with organizational goals.
- Identified and executed use cases enabled leverage operations and data-driven decision-making
- Collaborated with key stakeholders to make high-quality data available for analysis
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and revenue generation
- Created, communicated and executed AI guiding principles and rule across the organization
Vice President, Advanced Analytics, Artificial Intelligence & Data Strategy
Oshkosh Corporation
04.2019 - 09.2023
- Hired to bring siloed business segments together and create advanced analytics and artificial intelligence capability that would forward the company in its mission by delivering insights that improve business outcomes, create value, and gain an advantage
- Successfully built and scale analytics practice from the ground up, delivering analytics projects to improve business outcomes, create value, and gain advantage across business segments in operations, supply chain, engineering, sales, and aftermarket, generating tens of millions of dollars in value annually
- Lead the development and execution of data strategy
- Lead the end-to-end data, AI and analytics strategy, embedding artificial intelligence and advanced analytics use cases into production and achieving business metrics targets
- Manage and grow a team of data scientist, analysts, data architects and data engineers
- Implemented enterprise cloud Azure platform and data strategy, including data quality, governance, and catalogs
- Created vision and built a roadmap addressing paint points with analytics projects, generating significant Operating income for the following areas: supply chain, aftermarket, operations, and manufacturing
- Created C-suite compelling stories to communicate the success of analytics practice to senior executives and the Board of Directors
- Developed standard operating practices and procedures for all aspects of data strategy, analytics, and modeling.
Associate Partner, Big Data, Artificial Intelligence & Advanced Analytics
IBM MEA, Dubai, UAE
08.2014 - 03.2019
- Led client engagements at Global 2000 companies to develop Big Data Infrastructure and Advanced Analytics capabilities that improve business outcomes, create value and gain an advantage
- Created and used analytics ecosystems to resolve complex business issues, increase revenue, improve customer experiences, increase customer loyalty, and improve business operations and operating performance
- Sold and delivered engagements worth over $5M annually
- Developed and led the execution of advanced analytics roadmaps that included machine learning and artificial intelligence solutions across multiple industries
- Operationalized advanced analytics strategies and use cases across the end-to-end value chain
- Conducted visioning workshops to assess strategic objectives and identify improvement opportunities
- Created product solutions delivery models, from concept to implementation
- Designed measurable performance improvements using data insights, data visualization, and data management
- Recruited, led, and developed multi-country, international analytics teams.
Big Data & Advanced Analytics Executive
AT&T
09.2013 - 08.2014
- Helped organizations implement advanced analytical capabilities to make data-driven decisions that significantly improved sales and marketing outcomes
- Created and executed an integrated strategy to optimize response for digital TV channels for AT&T clients.
Sr. Advisory Business Consultant, Business Analytics Practice - Media and Communication
SAS Institute
01.2008 - 08.2013
- Assisted clients in developing and deploying advanced analytical capabilities to create data-driven decision-making processes and significantly improve sales and marketing business outcomes
- Developed analytical and data mining strategies to understand key business behaviors in areas such as customer acquisition, product up-sell, customer retention, lifetime value, channel preferences, customer experience, and loyalty
- Increased customers' revenues by as much as 25%
- Led product development initiatives from concept to implementation, including key messages, value proposition, value quantification, roadmaps, go-to-market strategies, pricing, sales kits/collateral, proposal content, and the scope of service/statement of work
- Conducted workshops to assess and increase clients' "analytical maturity." Built Analytics Centers of Excellence for clients in a variety of industries
- Recruited, led, and developed analytics professionals.
Senior Manager, Business & Consumer Analytics
Sprint/Nextel Communications
04.2004 - 12.2007
- Data Science leader acting as a strategic "consumer and business advocate" on cross-functional teams that leveraged analytics to improve business outcomes and ensure business priorities were aligned with company strategy
- Provided analytical and consulting services to executive teams to utilize predictive models/segmentations such as churn, risk, response, up-sell/cross-sell, and loyalty to improve business outcomes
- Consulted high-speed Internet, cable, and marketing groups by directing campaign strategy development, targeting, selection, campaign test, measurement design, and post-campaign analysis
- Developed a strategy that enabled Sprint/Nextel to increase revenue by 20%, utilizing a combination of segmentation and response models to predict content purchases
- Provided the company with a modeling and targeting strategy that enabled them to decrease monthly churn by 40% (utilizing a combination of retention models and LTV)
- Recruited, led, and developed a data scientist team.
Senior Manager, Measurement and Analysis
Loyaltyworks
04.2003 - 03.2004
- Managed statistical and analytical projects for internal and external clients in diverse industries, including communications, financial services, retail, and catalog
- Provided strategic consulting services to the executive team and external clients on analytical methods
- Designed proposals for prospective clients
- Built the analytical department from the ground up, developing documentation, strategy, and methodologies
- Created performance metrics to measure the effectiveness of customer loyalty programs
- Designed loyalty program analysis to measure customer performance.
Education
MBA -
University of Louisville
Louisville, KentuckyBS in Economics -
Skills
- Proven experience in leading data teams and projects, with the ability to inspire, manage, and mentor
- Extensive knowledge in the operationalization of advanced analytics and artificial intelligence use cases
- Strong AI, Advanced Analytics, and Data Strategy skills
- Ability to influence and persuade
- Relationship Building across internal and external partners
- Critical Thinking
- Driven and collaborative strategic thinker
- Implementation of a variety of cloud platforms
- Ability to foster an environment of innovation and to stay ahead of the curve in adopting new data technologies and methodologies
- Data storyteller
Skillshighlights
- Leadership & Strategic Vision
- Analytics for Supply Chain
- Knowledge of AI Technologies
- Analytics for Aftermarket
- Analytics Strategy & Deployment
- B2B/B2C Strategy & Execution
- Data Governance & MDM Strategy
- Cloud Infrastructure Strategy
- AA & Business Transformation
- Analytics integration into Business
Certification
Recognized by CIO magazine as one of the top 10 AI leaders in the USA
Languages
Ukrainian
Native or Bilingual
Russian
Native or Bilingual
French
Professional Working
Polish
Limited Working
Italian
Limited Working
Timeline
Vice President Data Governance
Oshkosh Corporation
09.2023 - 05.2024
Vice President, Advanced Analytics, Artificial Intelligence & Data Strategy
Oshkosh Corporation
04.2019 - 09.2023
Associate Partner, Big Data, Artificial Intelligence & Advanced Analytics
IBM MEA, Dubai, UAE
08.2014 - 03.2019
Big Data & Advanced Analytics Executive
AT&T
09.2013 - 08.2014
Sr. Advisory Business Consultant, Business Analytics Practice - Media and Communication
SAS Institute
01.2008 - 08.2013
Senior Manager, Business & Consumer Analytics
Sprint/Nextel Communications
04.2004 - 12.2007
Senior Manager, Measurement and Analysis
Loyaltyworks
04.2003 - 03.2004
MBA -
University of Louisville