Summary
Overview
Work History
Education
Skills
Timeline
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Marini Mack

Atlanta

Summary

Experienced and innovative content strategist and social media marketer with over three years of experience, deeply immersed in millennial culture. Proficient in crafting and implementing content strategies that are in line with business objectives, elevate brand presence, and encourage community involvement. Skilled in leveraging data-driven analytics to enhance content effectiveness and maximize audience outreach.

Overview

8
8
years of professional experience

Work History

Content Creator

Instagram + TikTok
03.2020 - Current
  • Demonstrating expertise in various social media platforms and customizing content for each.
  • Crafting engaging TikTok videos that have garnered over 1 million views, enhancing personal brand recognition within desired audience segments.
  • Utilizing analytical abilities to track the effectiveness of content.
  • Collaborating with specialists in social media platforms to maintain brand consistency.
  • Producing and creating concise video content specifically for TikTok.

Social Media Manager

AIC Technologies, INC.
05.2018 - 03.2023
  • Develop and maintain a consistent brand image and voice across all social media channels.
  • Conduct market research to determine target audience and consider new social media opportunities.
  • Write, design, and execute engaging content including text, video, images, gifs and memes for various social media platforms.
  • Monitor, listen, and respond to users when necessary in order to maintain a positive presence.

Social Media Strategist

Clark Atlanta University
08.2016 - 05.2018
  • Developed and organized content for distribution on Instagram, Twitter, Facebook, and LinkedIn platforms.
  • Consistently interacted with the online community to boost awareness of available resources and upcoming events.
  • Strategized, executed, and generated visual content such as photos, Instagram stories, social media posts, and videos to highlight campus activities.

Education

Bachelor of Arts - Mass Communication

Clark Atlanta University
Atlanta, GA
05.2018

Skills

  • Creativity
  • Adaptability
  • Detail Oriented
  • Communication Skills
  • Google Analytics
  • Copywriting
  • Facebook Analytics
  • Scheduling & Collaboration
  • Marketing Research
  • Graphic Design Video

Timeline

Content Creator

Instagram + TikTok
03.2020 - Current

Social Media Manager

AIC Technologies, INC.
05.2018 - 03.2023

Social Media Strategist

Clark Atlanta University
08.2016 - 05.2018

Bachelor of Arts - Mass Communication

Clark Atlanta University

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Marini Mack