Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Timeline
Generic

Mario Hogue, MBA, MHA

Westlake,OH

Summary

Innovative marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, event management, fund development, grant development and social media engagement. Detail-oriented, attentive and decisive leader with an inclusivity and servant leadership style.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Strategist Leader, Digital Marketing

Greater Cleveland Partnership
04.2023 - Current
  • Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns, generating 50K followers across social media platforms in FY23 a 13% increase from FY22.
  • Increased website traffic with targeted SEO strategies and keyword research, a 15% increase generating 537K organic visitors and an average view time of .45 seconds.
  • Led and collaborated with the social media team for optimal engagement, sharing relevant content that resonated with the target audience from large to mid-size and small companies and residents across Greater Cleveland.
  • Led, designed and executed the email marketing efforts through A/B testing, segmentation and personalized messaging generating 2-million email hits in FY23 with an average open rate of 37%; 22% above the national average.
  • Enhanced user experience on websites by conducting thorough audits and making data-driven improvements, led quarterly presentations to the CEO and Executive Board Committee.
  • Collaborated with cross-functional teams to ensure consistent branding, design and messaging across all channels for event marketing, email and website communications, programs, initiatives and collaboratives. Collaborated and led the brand management team to align brand guidelines and organizational tone. Leading and mentoring our brand strategist (1FTE).
  • Developed strategic partnerships with influencers and ecosystem partners (public, private and philanthropic) to increase brand reach and credibility. Coordinated 'The Land of Trailblazing Tech and Forbes Under 30 Summit' a month-long collaborative generating 10K visitors to Greater Cleveland.
  • Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
  • Led and collaborated on the content creation efforts, including blog articles, videos, digital buy, infographics and whitepapers to showcase industry expertise and establish thought leadership. Leading and mentoring our content strategy team (2FTEs).
  • Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
  • Conducted market research to identify trends, competitor strategies, customer needs and potential opportunities for growth in the digital landscape.
  • Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
  • Streamlined reporting processes by automating data collection from various sources into a centralized dashboard for easy access by team members.
  • Mentored junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Led 3-persons cross-departmental staff to develop and execute all digital and social marketing initiatives.
  • Redesigned and published 2 standalone websites (750+ pages) with Accrisoft in FY23.
  • Identified appropriate marketing channels and target audience(s) for campaigns. Collaborated and executed customized marketing materials to increase organizational strategy awareness.
  • Generated reports to support development and implementation of marketing plans.
  • Boosted event attendance by developing and implementing targeted marketing strategies.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Internal Equity and Inclusion Committee Chair; collaborated, led and improved company culture and productivity by fostering an inclusive, belonging and equitable workplace environment.

Marketing Manager, Website and Newsletters

Greater Cleveland Partnership
09.2022 - 04.2023
  • Increased brand awareness by developing and implementing strategic email/e-newsletter marketing campaigns.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Streamlined processes within the marketing department for more efficient project management and resource allocation.
  • Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
  • Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive brand awareness and engagement.

Director, Communications, Marketing and Events

Leadership Memphis
08.2021 - 04.2022
  • Increased brand awareness by developing and executing strategic marketing plans.
  • Boosted sales revenue through targeted marketing campaigns and promotional events.
  • Led the creative development process for impactful advertising materials and messaging.
  • Managed a high-performing marketing team, ensuring alignment with overall business objectives.
  • Enhanced customer engagement by implementing effective social media strategies and content creation.
  • Optimized website performance, driving increased user traffic and conversion rates.
  • Established strong partnerships with key industry influencers to expand market reach.
  • Enhanced event experiences by meticulously planning and executing high-profile corporate gatherings.
  • Generated significant cost savings through efficient budget management and effective vendor negotiation tactics.
  • Delivered memorable events that exceeded client expectations, leading to increased repeat business and referrals.
  • Streamlined event logistics by implementing innovative project management strategies to ensure seamless execution.
  • Championed a culture of continuous improvement within the team, fostering professional growth and heightened performance standards.
  • Enhanced donor relationships by implementing personalized communication strategies and tailored stewardship plans.
  • Increased major gift donations through targeted fundraising campaigns and engaging donor events.
  • Developed and managed a comprehensive donor database, ensuring accurate tracking of all contributions and interactions.
  • Collaborated with development team to create compelling grant proposals, securing significant funding for organization's initiatives.

Public Information Officer

Collierville Schools
07.2020 - 08.2021
  • Enhanced community outreach by developing and implementing strategic communication plans.
  • Improved media relations for the organization, cultivating partnerships with local press outlets.
  • Managed crisis communications during emergencies, ensuring accurate and timely information dissemination.
  • Increased public awareness of programs and initiatives through targeted marketing campaigns.
  • Redesigned and published districtwide websites (12 standalone websites) with edlio.
  • Identified, collaborated and executed districtwide communication system (ParentSquare) for internal and external stakeholders.
  • Developed key messages and talking points for executive leadership to use in media interviews and presentations.
  • Collaborated with internal departments to create consistent messaging across all platforms.
  • Coordinated press conferences and media events, maximizing organizational exposure in the news cycle.
  • Monitored media coverage of the organization, identifying opportunities for proactive engagement.
  • Developed compelling content for social media channels, driving increased engagement from followers.
  • Created informative press releases that garnered positive media attention, promoting the organization's achievements and initiatives.
  • Provided strategic counsel to senior management on handling sensitive or controversial issues in the public eye.
  • Spearheaded community engagement efforts by organizing town hall meetings and informational sessions with stakeholders.
  • Provided guidance to junior staff members on best practices in public relations and communications strategies.
  • Managed websites and social media accounts applying communication strategies and branding to maintain consistent voice and presence.

Community Relations and Grant, Manager

Crane School District
12.2018 - 04.2020
  • Enhanced community engagement by developing and executing strategic outreach initiatives.
  • Managed social media accounts, effectively promoting community programs and increasing audience reach.
  • Increased public awareness of organizational goals through targeted campaigns and events.
  • Developed informative materials, fostering a positive brand image and enhancing public understanding of services offered.
  • Served as primary liaison between the organization and various stakeholders, ensuring clear communication channels and alignment of objectives.
  • Monitored project progress, maintaining timely delivery of quality outcomes within budgetary constraints.
  • Led multi-functional teams in planning and implementing large-scale community events that drew record attendance numbers.
  • Secured grant funding by crafting compelling proposals highlighting organization's mission and impact on the community.
  • Managed crisis situations efficiently with effective stakeholder communication minimizing negative publicity.
  • Created diverse and inclusive environments by collaborating with culturally distinct groups across different socioeconomic backgrounds.
  • Developed and promoted corporate brand, images and identity to media and public.
  • Led crisis communications and media relations activities in response to challenging situations.
  • Taught in-house employees strategies for successful internal and external communications.
  • Cultivated strong corporate image and identity with clear branding.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Wrote engaging and successful press releases to control information and public opinion.
  • Conducted media training for company executives and business leaders.
  • Improved website traffic with the implementation of SEO best practices and keyword research.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Implemented metrics-driven reporting to analyze campaign performance and inform future decision making.
  • Developed and maintained a comprehensive grants calendar to ensure timely submissions, progress reports and evaluations.
  • Improved proposal quality through meticulous editing, proofreading and adherence to funder requirements.

Medical Practice Manager

Yuma Regional Medical Center
01.2018 - 12.2018
  • Improved patient satisfaction by streamlining appointment scheduling and implementing a more efficient check-in process.
  • Managed budget for the medical practice, reducing overhead costs through careful resource allocation and vendor negotiation.
  • Enhanced staff productivity through implementation of effective training programs and performance evaluations.
  • Developed and maintained policies and procedures to ensure compliance with healthcare regulations, resulting in successful audits from regulatory bodies.
  • Coordinated with physicians to optimize patient care plans, ensuring timely interventions and positive outcomes.
  • Established strong relationships with vendors for medical supplies and equipment, negotiating favorable contracts to reduce operational expenses.
  • Ensured proper maintenance of facility, coordinating repairs and upgrades as needed for optimal functionality and safety.
  • Increased revenue generation by identifying opportunities for practice growth through expansion of services or acquisition of new patients.
  • Collaborated with marketing team to develop strategies for promoting practice's services within the community, resulting in increased brand awareness and patient referrals.
  • Facilitated smooth transitions between various departments within the practice by fostering a collaborative working environment among staff members.
  • Monitored key performance indicators regularly, identifying areas requiring improvement and implementing targeted action plans.
  • Managed human resources functions including recruitment, hiring, onboarding, payroll administration, benefits coordination and employee relations counseling.
  • Implemented quality improvement initiatives aimed at enhancing patient experience while adhering to industry best practices.

Community Relations Manager

Yuma Regional Medical Center
11.2015 - 11.2018
  • Enhanced community engagement by developing and executing strategic outreach initiatives.
  • Improved website visibility through development and implementation of SEO strategies.
  • Established strong partnerships with local organizations for mutual benefit and increased collaboration.
  • Managed social media accounts, effectively promoting community programs and increasing audience reach.
  • Increased public awareness of organizational goals through targeted campaigns and events.
  • Developed informative materials, fostering a positive brand image and enhancing public understanding of services offered.
  • Coordinated volunteer efforts, streamlining processes for efficiency and maximizing impact on communities served.
  • Served as primary liaison between the organization and various stakeholders, ensuring clear communication channels and alignment of objectives.
  • Monitored project progress, maintaining timely delivery of quality outcomes within budgetary constraints.
  • Conducted comprehensive evaluations to identify areas for improvement in community relations strategies.
  • Cultivated long-lasting relationships with local businesses and nonprofits, expanding networking opportunities and resource sharing options.
  • Mentored junior staff members to develop their skills in community outreach and project management practices.
  • Led multi-functional teams in planning and implementing large-scale community events that drew record attendance numbers.
  • Developed and executed quarterly rolling calendar of events.
  • Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
  • Cultivated strong corporate image and identity with clear branding.
  • Managed editorial calendars and rescheduled PR events and meetings.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Drafted speeches for company executives and advised on media talking points.
  • Fostered positive relationships with key business journalists in national and trade publications.
  • Conducted media training for company executives and business leaders.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Boosted brand awareness through the creation of engaging social media campaigns.

Education

MBA - Healthcare Administration And Analytics

University of Phoenix
Tempe, AZ
05.2018

MBA - Organizational Leadership And Informatics

University of Phoenix
Tempe, AZ
05.2018

Bachelor of Arts - Marketing And Communications

Malone University
Canton, OH
05.2013

Associate of Arts - Marketing Management And Research

Stark State College
Canton, OH
05.2011

Skills

  • Google SEO Certified
  • Customer Segmentation
  • Brand Strategy
  • Campaign Management
  • Content Development
  • Social Media Marketing
  • Data Analytics
  • Scenario Planning
  • Project Management
  • Digital Marketing
  • Strategic Planning
  • Process Improvement
  • Team Leadership
  • Emotional Intelligence

Accomplishments

    Volunteer of the Year - Heart of Yuma

    Citizen of the Year - Heart of Yuma

    Employee of the Year - YRMC

    Graduated Magna Cum Laude '18

    Graduated Magna Cum Laude '13

    Dean's List Honors '11, '12, '13, '16, '17 & '18

Affiliations

  • Plexus LGBT & Allied Chamber of Commerce
  • Leadership Collierville, Board Member
  • United Way of Yuma County, Board Member
  • Arizona Western College, Foundation, Board Member

Certification

Google SEO Analytics Certified


Timeline

Strategist Leader, Digital Marketing

Greater Cleveland Partnership
04.2023 - Current

Marketing Manager, Website and Newsletters

Greater Cleveland Partnership
09.2022 - 04.2023

Director, Communications, Marketing and Events

Leadership Memphis
08.2021 - 04.2022

Public Information Officer

Collierville Schools
07.2020 - 08.2021

Community Relations and Grant, Manager

Crane School District
12.2018 - 04.2020

Medical Practice Manager

Yuma Regional Medical Center
01.2018 - 12.2018

Community Relations Manager

Yuma Regional Medical Center
11.2015 - 11.2018

MBA - Healthcare Administration And Analytics

University of Phoenix

MBA - Organizational Leadership And Informatics

University of Phoenix

Bachelor of Arts - Marketing And Communications

Malone University

Associate of Arts - Marketing Management And Research

Stark State College

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Mario Hogue, MBA, MHA