MARIO CATALINO CINTRÓN

• Created customized email marketing campaign and database management.
• Exceeded daily cold calling and outreach goals by 25%, to build sales pipeline and database management.
• Recorded student data into proprietary databases, streamlining analysis procedures for efficiency and accuracy.

Digital Marketing and promotion

• Created and managed digital marketing strategy, along with execution for all live events.
• Managed paid social media marketing campaigns.
• Created content for organic social media growth.
• Produced and edited digital video promotions.
• Managed content marketing strategy including web page copy, promotional collateral, email and social media content.
• Managed and optimized SMS marketing campaigns based on analytics and data, while maintaining high open rate of 96% and CTR rate of 56%.
• Developed ongoing company email marketing campaign and event specific email marketing campaign while maintaining average open rate of 27%.
• Pre Event venue marketing to elevate attendee expectation and engagement.
• Develop yearly marketing plans based on previous years data, to elevate event branding and maintain top of mind positioning including, market analysis, competitor analysis and audience surveys.

Art Direction

• Created event logo and visual brand for all events.
• Created event print design - poster, flyer, and venue signage.
• Created event digital videos for promotional campaigns.
• Managed art direction for event branding across all marketing channels.
• Managed external creative team for creative copy, print design, and video production.

Accounting and Finance

• Performed post event ticket reconciliation.
• Ticketing system implementation and programming.
• Managed event balance sheet, maintaining event profitability.
• Performed event sponsorship reconciliation.

Event Production

• Event concept creation- developed culturally focused live events exceeding attendee and event sponsor expectations.
• Curated artist and content matching event branding.
• Artist contract negotiation.
• Managed vendor selection and contract negotiation.
• Managed venue selection and contract negotiation.
• Created brand activations for event sponsors exceeding client marketing goals.

• Led creative team in developing brand activations for clients including Coca-Cola, MasterCard, Tecate (Heineken), Quaker, AirWick and Home Depot.
• Lead art direction of new company collateral and flagship product revamp.
• Managed multiple projects on normal and extremely shortened timelines, delivered on time and on budget exceeding management and client expectations.
• Assisted account management team in exceeding marketing objectives and sales.

• Managed digital projects from approved concepts to completed project.
• Coordinated with internal teams (Programming, Operations, Q & A, Creative, and overseas Development team) to deliver project assets within shortened deadlines.
• Provided account team, time and effort estimates for each incoming project
• Developed project timelines, approving and monitoring team member hours.

• Project management including multi-language collateral integration and traffic management using IBM's UNICA Marketing Platform.
• Collaborated with internal teams to execute highly effective and vertical marketing programs.
• Verified digital campaigns to be within brand, language, and technical specifications.
• Produced E-mail marketing campaigns for special offers, newsletters and announcements for over 4 million recipients.
• Oversaw external creative vendor relationships and SMS campaign distribution.

• Boosted brand awareness and generated patient lead sources while managing internal and external marketing campaigns and programs.
• Developed and executed strategic bilingual marketing plan, increasing patient roster by 12%.
• Produced printed marketing collateral.
• Developed and implemented marketing campaign for new health products launch.
• Cultivated industry relationships, driving patient referrals up 20%.
• Created bilingual email marketing campaign to promote Total Health Consulting products and services with above industry average open rate of 32%.

• On Air Talent, Script Writing, Video Editing and Television Production
• Wrote, Produced and Delivered weekly television segments for Univision Television news broadcast maintaining high level of quality and content approval at 95%
• Increased entertainment content coverage in main news broadcast by 15%
• Commercial appearances representing Univision Network in local Hispanic community events leading to increase in sales of such promotional events by 150%.