Professional Summary
Overview
Work History
Education
Skills
Timeline

Marion Molly Wallace

UMZU
Los Angeles
20
years of professional experience

Motivated executive with 18 years of in-house and agency experience managing talent relations, partnerships, production efforts, branded content and overall marketing initiatives for numerous projects in the digital and interactive entertainment space. Entrepreneurial approach to all roles and responsibilities with a dedication to delivering KPIs that truly move the needle and create change for the macro and micro goals at hand. Nominated, LA Times Executive of the Year, 2025.

Work History

Chief of Strategy and Partnerships

8 Months
AiR | 12.2025 - Current
  • Exhibited personal responsibility by managing tasks independently to achieve goals identified by CEO.
  • Enhanced team performance by working effectively under tight deadlines with a global team across development arms and excelled in independent and collaborative roles by contributing ideas and solutions.
  • Demonstrated quick learning abilities by mastering new skills and processes rapidly as they pertain to AI and Telecoms.
  • Developed and maintained courteous and effective top-tier talent relationships and global partnerships.
  • Worked flexible hours across night, weekend, and holidays in a startup environment.
  • Learned and adapted quickly to new technology and software applications.
  • Oversaw strategic first round fundraising efforts.
  • Led PR strategy to build powerful and impactful awareness.
  • Held critical role with main strategic partner, T-Mobile.

Head of Talent and Creator Partnerships

1 Year 1 Month
UMZU | 07.2025 - Current
  • Develop and execute a comprehensive strategic talent partnership plan to strengthen UMZU market position
  • Serve as a trusted advisor to executives and cross-functional leaders, providing expert counsel on strategic messaging, reputation management, and audience engagement.
  • Implemented improvements to reduce company outsourcing costs.
  • Always up-to-date on industry trends in the creator economy as well as the supplement industry and target audience objectives to guide decision-making process during casting sessions.
  • Leveraged deep relationships across micro, mid-tier and macros creators across entertainment, fitness, lifestyle among many other genres to shape narratives, secure impactful content that converted to sales
  • Oversaw the global rebranding communications strategy ensuring cohesive messaging and alignment with company vision across all divisions
  • Inspire and mentored team members, reinforcing brand values and fostering a culture of collaboration, creativity, and excellence.
  • Consultant

VP, Talent Relations and Production

12 Years 5 Months
Sweety High | 01.2013 - 06.2025
  • A key member of both the Marketing & Production Teams, contributing to Sweety High’s business operations, talent relations and strategic partnerships.
  • Create, implement and execute multi-disciplinary branded campaigns: Warner Records, Netflix, Sony, Republic Records, Universal Music Group, Warner Media, Nickelodeon, LIV Golf, JCPenny, Electronic Arts, and more.
  • Key team member of the Management Team for numerous musicians including Jena Rose, Tegan Marie (rising country star signed to Warner Music Nashville) and Sweety Suspense (co-managed with Jason Derulo).
  • Oversee talent relations division working directly with talent directly, key management, record labels, PR, touring companies among many other key organizations
  • Grew Talent Relations and Production Team from scratch to 15, reporting directly to the CEO and CCO
  • Mentor and manage the staff and Team members
  • Conceptualize and create original content for Sweety High IP in addition to executing branded content
  • Developed processes for post-production management and execution from ground up; Grew Sweety High’s social sphere by 10x in 2021
  • Conceptualize and create original content for Sweety High IP in addition to executing branded content

Account Supervisor, Public Relations

5 Years 11 Months
Bender/Helper Impact | 01.2007 - 12.2012
  • Promoted every year from Account Coordinator to Account Executive to Senior Account Executive and to Account Supervisor
  • Managed and lead the Interactive division at Bender/Helper Impact
  • Primary Lead on six major accounts
  • Developed PR strategies, mentored and managed junior staff of 20

Education

Bachelor of Arts - Journalism

LEHIGH | Bethlehem, PA | 01-2007

Minor in Spanish

Skills

Talent and Creator management
Digital media expertise
Search engine optimization
Strategic partnerships
Branded content
Team leadership
Content creation
Media training
Budget management
Market analysis
Corporate branding
Business growth and marketing strategies
Partnerships and affiliations
Project management
Client relations
Networking skills

Timeline

Chief of Strategy and Partnerships

AiR
12.2025 - CurrentRead More

Head of Talent and Creator Partnerships

UMZU
07.2025 - CurrentRead More

VP, Talent Relations and Production

Sweety High
01.2013 - 06.2025Read More

Account Supervisor, Public Relations

Bender/Helper Impact
01.2007 - 12.2012Read More

LEHIGH

Bachelor of Arts from Journalism
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Marion Molly Wallace