Motivated executive with 18 years of in-house and agency experience managing talent relations, partnerships, production efforts, branded content and overall marketing initiatives for numerous projects in the digital and interactive entertainment space. Entrepreneurial approach to all roles and responsibilities with a dedication to delivering KPIs that truly move the needle and create change for the macro and micro goals at hand. Nominated, LA Times Executive of the Year, 2025.
Work History
Chief of Strategy and Partnerships
8 Months
AiR | 12.2025 - Current
Exhibited personal responsibility by managing tasks independently to achieve goals identified by CEO.
Enhanced team performance by working effectively under tight deadlines with a global team across development arms and excelled in independent and collaborative roles by contributing ideas and solutions.
Demonstrated quick learning abilities by mastering new skills and processes rapidly as they pertain to AI and Telecoms.
Developed and maintained courteous and effective top-tier talent relationships and global partnerships.
Worked flexible hours across night, weekend, and holidays in a startup environment.
Learned and adapted quickly to new technology and software applications.
Oversaw strategic first round fundraising efforts.
Led PR strategy to build powerful and impactful awareness.
Held critical role with main strategic partner, T-Mobile.
Head of Talent and Creator Partnerships
1 Year 1 Month
UMZU | 07.2025 - Current
Develop and execute a comprehensive strategic talent partnership plan to strengthen UMZU market position
Serve as a trusted advisor to executives and cross-functional leaders, providing expert counsel on strategic messaging, reputation management, and audience engagement.
Implemented improvements to reduce company outsourcing costs.
Always up-to-date on industry trends in the creator economy as well as the supplement industry and target audience objectives to guide decision-making process during casting sessions.
Leveraged deep relationships across micro, mid-tier and macros creators across entertainment, fitness, lifestyle among many other genres to shape narratives, secure impactful content that converted to sales
Oversaw the global rebranding communications strategy ensuring cohesive messaging and alignment with company vision across all divisions
Inspire and mentored team members, reinforcing brand values and fostering a culture of collaboration, creativity, and excellence.
Consultant
VP, Talent Relations and Production
12 Years 5 Months
Sweety High | 01.2013 - 06.2025
A key member of both the Marketing & Production Teams, contributing to Sweety High’s business operations, talent relations and strategic partnerships.
Create, implement and execute multi-disciplinary branded campaigns: Warner Records, Netflix, Sony, Republic Records, Universal Music Group, Warner Media, Nickelodeon, LIV Golf, JCPenny, Electronic Arts, and more.
Key team member of the Management Team for numerous musicians including Jena Rose, Tegan Marie (rising country star signed to Warner Music Nashville) and Sweety Suspense (co-managed with Jason Derulo).
Oversee talent relations division working directly with talent directly, key management, record labels, PR, touring companies among many other key organizations
Grew Talent Relations and Production Team from scratch to 15, reporting directly to the CEO and CCO
Mentor and manage the staff and Team members
Conceptualize and create original content for Sweety High IP in addition to executing branded content
Developed processes for post-production management and execution from ground up; Grew Sweety High’s social sphere by 10x in 2021
Conceptualize and create original content for Sweety High IP in addition to executing branded content
Account Supervisor, Public Relations
5 Years 11 Months
Bender/Helper Impact | 01.2007 - 12.2012
Promoted every year from Account Coordinator to Account Executive to Senior Account Executive and to Account Supervisor
Managed and lead the Interactive division at Bender/Helper Impact
Primary Lead on six major accounts
Developed PR strategies, mentored and managed junior staff of 20