Maris Izquierdo

Product Innovation & Launch:

• Conceived and launched proprietary product analytics platform to measure and optimize product growth, awareness, marketing effectiveness, and customer education initiatives

• Developed comprehensive metrics framework enabling data-driven decisions across product portfolio

• Created scalable assessment methodology for tracking product adoption and customer engagement

• Implemented automated tracking and reporting systems to monitor product performance and customer success

Portfolio Leadership:

• Directed comprehensive product marketing strategy for portfolio of 30+ AWS products, orchestrating end-to-end transformation of product documentation, support systems, and release management

• Standardized and elevated product documentation frameworks across entire AWS portfolio, significantly improving developer onboarding and adoption metrics

• Implemented systematic approach to release notes and product updates, enhancing transparency and user engagement across the platform

• Established cohesive product marketing narrative across diverse AWS services, driving unified platform story and increased adoption

Strategic Impact:

• Architected and led enterprise-wide adoption strategy for cloud platform serving 15,000+ developers

• Established comprehensive product marketing and developer enablement framework

• Pioneered data-driven approach to measuring and optimizing developer experience

• Built and scaled developer advocacy program across multiple geographic regions

Executive Leadership:

• Orchestrated executive-level thought leadership initiatives through speaking engagements and industry reports

• Developed and executed comprehensive content strategy transforming technical documentation

• Led strategic partnerships and initiatives to drive platform adoption and developer community growth

• Developed and executed organization-wide social media strategy driving measurable increase in brand engagement

• Led strategic partnerships with industry influencers and key stakeholders

• Implemented data-driven approach to content optimization and performance tracking

• Orchestrated successful multi-channel marketing campaigns aligned with business objectives

• Led strategic relationships with 11 major enterprise clients including David Weekley, DR Horton, and Highland Homes

• Directed complex project initiatives ensuring alignment with stakeholder objectives and budget parameters

• Partnered with senior leadership to define and execute strategic objectives

• Managed cross-functional teams to drive successful project delivery and stakeholder satisfaction