- Owner/Founder of marketing consulting business serving a wide range of clients, from Fortune 100 companies to small businesses, across various industries.
- Based in Minneapolis; clients are global.
- Extensive experience in developing brand strategies, building comprehensive marketing plans and writing communications messaging and workflows.
Notable Clients:
- CBS Entertainment — Led brand strategy for CBS' #1 rated comedies Ghosts and Young Sheldon; alternative programming such as The Amazing Race; and specials such as The 75th Annual Tony Awards and The 64th GRAMMY Awards.
- STX Entertainment — Oversaw digital creative for 25+ major theatrical releases, in theaters and on demand, such as Hustlers, the Bad Moms franchise and I Feel Pretty.
Vice President, Digital Marketing — 8/2011 - 9/2013
Summit Entertainment, A Lionsgate Company, Santa Monica, CA
- Supervised marketing campaigns for films such as Hustlers, the Bad Moms franchise and I Feel Pretty.
- Produced best-in-class creative in-house and with external creative agencies.
- Leveraged promotional partners and licensees to increase brand awareness and cross-promotional opportunities.
Director, Interactive Marketing — 03/2011 - 8/2011
Warner Bros. Pictures International, Burbank, CA
- Developed and communicated international digital strategy to Asian, European and South American markets.
Director, Digital Marketing — 5/2006 - 3/2011
Walt Disney Studios Motion Pictures, Burbank, CA
- Led strategy and creative for over fifty digital marketing campaigns under the Walt Disney Pictures, Pixar Animation Studios, Disneynature and Touchstone Pictures labels, including those for the $100MM+ films Alice in Wonderland, Toy Story 3, Up, Cars 2 and the Pirates of the Caribbean franchise.
Manager, Strategic Marketing — 9/2001 - 4/2006
Warner Bros. Online, Glendale, CA
- Developed online content for theatrical releases and TV shows such as Batman Begins and Friends.