Marisa Borrello
Buffalo,NY
Summary
Results-driven professional with extensive experience in full-cycle sales and digital marketing. Proven track record of exceeding sales targets through strategic planning, relationship building, and innovative digital marketing campaigns. Adept at driving revenue growth, developing client relationships, and implementing effective sales strategies to achieve business objectives. Strong analytical and communication skills complemented by a deep understanding of digital marketing trends. Seeking opportunities to leverage expertise in a dynamic and growth-oriented environment!
Overview
6
6
years of professional experience
Work History
Project Manager & Brand Strategist
Bruckman Media
07.2023 - Current
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors for 12 local clients of different industries
- Created and managed social media campaigns to increase brand engagement
- Conducted market research to identify new opportunities with goal of hitting $2mil in media/marketing by end of 2024 (did $1mil in media in 2023)
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Devised content strategy to effectively engage target audiences
- Coordinated with design and media teams to develop high-quality creative assets
- Wrote and distributed press releases and radio copies to increase brand visibility
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns and lead client recurring meetings
Sales Development Representative
ActiveCampaign
06.2021 - 10.2022
- Managed sales cycle from first contact to established customer sale and maintained solid customer base
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Conducted ActiveCampaign demos that spoke to needs of prospect when requested by customers & identified plans that are best suited for their business
- Responsible for filling schedule of qualified Enterprise level appointments for Commercial Account Executives
- Perennially hit quota month after month (122% in Q3, 115% in Q4), 50-80 outbound calls everyday
- Consistent Presidents Club achiever
- Generated over $1 mil in closed revenue throughout tenure
Senior Account Executive
Strategic Financial Solutions
02.2019 - 08.2020
- Exceeded all KPI's, closed 2 million dollars in one month (12th rep in company history to do so)
- Increased responsibilities from previous role due to promotion, which included mentoring 4 new and 14 tenured Sales Account Executives
- Served on Leadership Council which discusses and implements tactics to improve performance of fellow consultants
Account Executive
Strategic Financial Solutions
02.2019 - 12.2019
- 110% to monthly pipe gen, 100% to pipeline advancement, 25% conversion rate on company average of 10% (finished in top 5 of team of 300)
- Exceeded all KPI's by averaging 80 calls per day to prospects
- Closed most clients in first month in representative history
- Averaged closing 1.2-1.5 million dollars in debt per month and 25 new clients per month to enroll in debt negotiation program to resolve unsecured debt (monthly quota is 12 deals or $350,000 in debt)
- Awarded "Rookie Of The Year" out of 300 sales reps for number of clients enrolled
- Listened to and empathized with clients burdened with financial hardship and utilized relevant information to pair client with best financial option to achieve their goals
Business Development Representative
ACV Auctions
02.2018 - 09.2018
- 200% to monthly quota of 20 new customers per month on to platform
- Responsible for prospecting and sourcing new customer acquisition to platform
- Customer facing product demos
- Account management - including fielding issues and finding solutions for unsatisfied clients
- Negotiated between buyer and seller, representing buyer to come to agreement on final price
Education
Bachelor of Arts - Voice & Music Business, Marketing Communications
Columbia College Chicago
Chicago, IL05.2016
Skills
- Consultative Sales
- Partnership Development
- Negotiation
- Prospecting
- Content Strategy
- Social Media Management
- Project Management
- Email Marketing
- Digital Marketing
Timeline
Project Manager & Brand Strategist
Bruckman Media
07.2023 - Current
Sales Development Representative
ActiveCampaign
06.2021 - 10.2022
Senior Account Executive
Strategic Financial Solutions
02.2019 - 08.2020
Account Executive
Strategic Financial Solutions
02.2019 - 12.2019
Business Development Representative
ACV Auctions
02.2018 - 09.2018
Bachelor of Arts - Voice & Music Business, Marketing Communications
Columbia College Chicago
Similar Profiles
Brian CollicottBrian Collicott
Compounding Manager at Bruckman Rubber CompanyCompounding Manager at Bruckman Rubber Company
Suzie SegalSuzie Segal
EXECUTIVE PRODUCER at Media Companies Include: Pilgrim Media Group, Lionsgate Films, Mike Mathis Productions, Style Network, E! Network, IMG Media, Harpo Productions, Shed MediaEXECUTIVE PRODUCER at Media Companies Include: Pilgrim Media Group, Lionsgate Films, Mike Mathis Productions, Style Network, E! Network, IMG Media, Harpo Productions, Shed Media
Mohammed Zia ShaheenMohammed Zia Shaheen
Founder & Principal Consultant at Loop Media-Social Media AgencyFounder & Principal Consultant at Loop Media-Social Media Agency
Rayanna PaytonRayanna Payton
Receptionist at Dr. Gabriel CortesReceptionist at Dr. Gabriel Cortes
Sarah SyedSarah Syed
Pharmacy Technician, Seasonal at Community Care RxPharmacy Technician, Seasonal at Community Care Rx