Marisa Campo
Scottsdale,AZ
Summary
Experienced marketer proficient in strategic marketing, campaign execution, effective communication, public speaking, fostering team collaboration, and adeptly driving revenue growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
SENIOR MARKETING MANGER
Cardone Ventures
Scottsdale, AZ
04.2021 - Current
- Strategically applied emerging best practices for 50+ different industries with oversight in owned, paid and earned tactics
- Drove revenue growth through insightful consultative advise for businesses with $100M in revenue goals
- Executed multiple marketing campaign funnels aimed at generating leads by developing campaign briefs, designing landing pages, and orchestrating email marketing initiatives
- Effectively analyzed data reports through Google Ads, Facebook Ads, and Google Analytics to optimize campaign performance and improving conversions
- Delivered monthly presentations to business owners, providing comprehensive support in data infrastructure, strategic recommendations, analysis, and campaign planning
- Served as a knowledgeable liaison for new marketing managers, delivering on role-specific trainings to ensure seamless integration and productivity
- Worked collaboratively with finance and operations managers to discuss departmental KPIs and budget allocation
MARKETING MANAGER
Cardone Ventures
Scottsdale, US
04.2021 - Current
- Incorporated the company's best practices with knowledge of owned, earned, and paid media through design, copy, search engine, email marketing, social media, and paid search capabilities
- Applied emerging trends in digital marketing, mobile marketing, and automation
- Created strategy and ensured accuracy to improve department process
- Enhanced client marketing deliverable through the creation of new reporting, suggestions, and modeling
- Facilitated client calls to discuss and review strategy and provide an additional layer of marketing support
- Proposed additional value-adds in the department process
- Successfully operated as a functional liaison for new Marketing Managers on processes and role-specific trainings
- Interacted with clients at in-person events, and confidently assisted with presenting the client deliverable
- Built trust and client confidence through a remarkable experience to ensure continued relations with clients.
MARKETING COORDINATOR
Aramark
Tempe, Arizona
01.2018 - 04.2021
- Developed and implemented marketing plans and programs for a $40,000,000 account
- Helped support all critical business initiatives and sales growth, market penetration, customer retention, improved market share for the business unit and Aramark Higher Education
- Responsible for the development of strategies to support campus-wide signage
- Conducted Annual Market price analysis to nearby competitors
- Executed events with campus partners and large vendors
- Oversaw digital marketing strategies with social media campaigns
- Responsible for measuring the results of the marketing programs and gaining customer feedback
- Strategized multiple marketing advancements for the account
- Interacted and built strong relationships with all levels of clients and customers as well as internal Aramark teams to accomplish goals and objectives
- Worked with various levels of management within Aramark
- Accountable for achieving financial results through teams' efforts.
MARKETING ASSISTANT
Aramark
Tempe, Arizona
05.2017 - 02.2018
- Train and managed a sales team of 14 members
- Strategized quarterly content calendar
- Developed a marketing budget to align with business goals
- Conducted market research to identify trends
- Reported on competitor pricing to sell products effectively
- Managed social media outlets; Instagram, Twitter, Facebook
- Organized client events to drive brand awareness and increase conversions.
SALES REPRESENTATIVE
Aramark
Phoenix, Arizona
08.2016 - 05.2017
- Demonstrated quality service and knowledge to sell meal plan services on the college campus
- Orchestrated events to drive sales and brand awareness
- Established customer service techniques to sell products over a thousand dollars.
SALES ASSOCIATE , DESIGNER
DSW
Phoenix, Arizona
04.2010 - 05.2016
- Exemplified quality customer service during each interaction
- Provided fashion advice to provoke sales
- Implemented upsell strategies to increase cost per customer
- Successfully ran the cash register through actionable process.
LEASING CONSULTANT
EDR
Tempe, Arizona
07.2015 - 12.2015
- Performed sales and leasing activities to achieve occupancy goals
- Conducted community tours and viewing of apartment availability
- Processed applications and completed lease agreements
- Inspected apartment prior to move-in, ensuring standards are met for all residents
- Remained knowledgeable of market and competitors.
Education
BACHELOR OF ARTS (B.A.) IN COMMUNICATIONS -
Arizona State University
05.2017
ASSOCIATE IN ARTS (A.A.) -
Paradise Valley Community College
05.2015
Skills
- Campaign Planning
- Communication
- Cross-Functional Collaboration
- Customer Segmentation
- Competitive Analysis
- Email Marketing
- Budget Administration
- Content Strategy
- Marketing Analytics
- Strategic Planning
- CRM Management: Salesforce, Hubspot, Go High Level
- Email Marketing Platforms: Constant Contact, MailChimp
- Adobe Creative Suite
Certification
Business Master Leadership Program
Volunteer Experience
MEMBER, Scottsdale, Arizona, Valley of the Sun 20-30 Club, 08/2021, Present
References
Kate Trizna, Cardone Ventures, Business Account Manager, 303250370, kate.trizna@gmail.com
Quinn Karney, Cardone Ventures, Finance Manager, 6193190353, qkarney73@gmail.com
Timeline
SENIOR MARKETING MANGER
Cardone Ventures
04.2021 - Current
MARKETING MANAGER
Cardone Ventures
04.2021 - Current
MARKETING COORDINATOR
Aramark
01.2018 - 04.2021
MARKETING ASSISTANT
Aramark
05.2017 - 02.2018
SALES REPRESENTATIVE
Aramark
08.2016 - 05.2017
LEASING CONSULTANT
EDR
07.2015 - 12.2015
SALES ASSOCIATE , DESIGNER
DSW
04.2010 - 05.2016
BACHELOR OF ARTS (B.A.) IN COMMUNICATIONS -
Arizona State University
ASSOCIATE IN ARTS (A.A.) -
Paradise Valley Community College