Marisa D. Fonseca

• Worked with news director and other managers to establish newsroom goals and develop and further station's news brand

• Managed daily editorial meetings, ensuring clear communication between departments and prioritizing story assignments

• Lead and manage Emmy nominated news teams

• Reformat and maintain newscasts to elevate to top news status/ratings

• Fostered professional growth of employees through regular feedback, mentoring, and goal-setting sessions

• Increased overall ratings for newscasts by consistently identifying key stories that resonated with viewers

• Work directly with social media team in order to help build social numbers

• Adapted to rapidly changing news environments by effectively managing resources and staff during breaking news situations

• Make trusted editorial and journalistic decision
• Make trusted decisions that would impact daily operations of our news team

• Spearheaded new projects - launched new newscast (step-by-step-development)

• Engagement with city, state, health, etc. officials to create local informative news

• Ensured accurate reporting on complex issues by promoting thorough research practices among staff members

• Team leader in election coverage

• Enhanced newsroom efficiency by implementing new workflows and processes for content production

• Organize station/community events

• Organize & developed news specials for detailed community engagement

• Brainstorm in the creation of a top 50 political podcast in Nevada

• Decision making in hiring new employees

• Maintain scheduling

• Help create wildfire preparedness plan - Jump Team

• Budget knowledge

• Decision, organize, and lead daily news operations. (assistant to News Director)
• Firm grasp of journalistic ethics/judgments
• Managed news team delivering human interest, breaking news and high-profile stories to audience
• Made trusted decision for all news content and my team, including safety decision to keep our news crews safe when out in the elements
• Reformat and re-direct all our news operations
• Lead morning & afternoon meetings to keep communication clear on daily news operations
• Innovate & create new ideas for our daily operations and station. operations, including social media, our website, & digital studio
• Worked closely with digital operations to help elevate our online content
• Helped hire and developed personnel
• Supervised team of creative and diverse individuals across varied job titles and professional delivering consistent news for our viewers
• Train new producers & help build skills of current producers.
• Train new reporters. (help build their skills – writing/videography)
• Organize Special Projects/Events such as:

Election Night Coverage

Hurricane/ Severe Weather preparedness

Wildfire preparedness

Special projects (Black History Month/Hispanic Heritage Month)

Blue Rock Fishing Tournament

Any event that took our news outside of the studio

• Evaluated content performance to determine most compelling and relevant content and to suggest improvements
• Workshop training: responsible for organizing & leading producer workshops
• Help budget build for our department.
• Team building
• Trained award-winning producers.
• Continued learning to keep up with the times.
• Achievements: Communicating & leading a successful newsroom. Radio Television Digital News Association of the Carolinas, First Place, TV II Division – Best Newscast at 6

• Made trusted decisions for daily news operations
• Manage & lead daily news, social media operations
• Reformatted news on-air, online, & social media
• Organize & collaborate with local groups to promote outreach programs through our station and community
• Organized & lead special projects such as:

Wildfire Special

Election Coverage

Toy Drives & other community events that incorporated our station

• Identified opportunities to streamline operations and complete projects before deadlines
• Wrote, shot and edited news stories for on-air broadcasting and digital platforms
• Utilized latest production techniques and available technologies to produce high performing content and drive ratings growth.
• Used latest editing and photography tools to tell stories.
• Evaluated content performance to determine most compelling and relevant content.
• Created and maintained production schedules and adjusted as needed to stay on track for target completion of projects

• News producer:

Lead news producer for the following news cast during my time at KCBD

Daybreak Today

6/10pm news

Noon/5pm news

• Responsible for delivering breaking/factual /human interest news & developing news to our viewers
• Engaging & creating new ideas for our newscasts
• Special & community news projects
• Social media producer: Pushing breaking news online & through our social media apps Push our daily newscasts online/social media app.
• Production assistant: Obtained graphic/audio/in-studio operational skills
• Videographer/editor:

Gather news video for the content of the day & helped piece it together for our news

• During my time with KCBD I was able to learn several skills that is a huge foundation for my experience.