Marisa Joseph
New York,NY
Summary
Dedicated Data Analyst with over 3 years of experience in delivering high-quality data solutions and optimizing marketing capabilities for Fortune 500 clients. Proficient in managing data workflows, resolving processing issues, and collaborating with stakeholders/clients to ensure effective decision-making. I have a proven track record of achieving exceptional data processing accuracy rates and have extensive experience with client issue resolution. My background in data analytics, campaign management, and cross team collaboration will allow me to deliver strong value to your team and your clients.
Overview
8
8
years of professional experience
Work History
Data and Delivery Analyst
Acxiom
09.2021 - Current
- Delivered cleaned and enhanced segmented data, Acxiom's data products, and tailored solutions that optimized CitiBank's multi-channel marketing and advertising capabilities.
- Achieved an impressive accuracy rate of 99.99% on record and campaign processing for 2024 by providing precise output information to clients and vendors through various data processing platforms and file transfer protocols including Excel, Unix/LINUX, PuTTY, Oracle, and WinSCP.
- Engineered data workflows via Jira, consistently monitoring daily data processing and auditing outputs utilizing SQL and SAS based on historical trend analysis.
- Facilitated effective communication with upper management and external CitiBank client contacts, advising them on decision support for current or future campaigns.
- Investigated and resolved data processing issues for CitiBank's marketing information technology team, ensuring smooth operation and timely solutions.
- Coordinated and managed data/source files in collaboration with clients, vendors, and multiple Acxiom teams.
- Orchestrated quarterly process reviews with the client, presenting comprehensive reports for each running campaign and fostering discussions for client questions, audits, and potential process enhancements.
Data Analyst Shadowing
Franklin Madison
06.2021 - 09.2021
- Developed predictive models utilizing statistical techniques to enhance response, premium, and risk assessments targeted towards the most profitable prospects for direct mail and online campaigns through SQL.
- Maximized return on investment and file penetration rates by creating innovative client file strategies, segmentation techniques, and optimized list selection.
- Evaluated historical customer and marketing data to discern trends and patterns, leveraging insights to enhance customer engagement strategies.
- Assisted in preparing dynamic client presentations using Tableau, PowerPoint, and Excel.
Human Resources & Technology Intern
Franklin Madison
05.2017 - 08.2017
- Supported the implementation of a new onboarding and training module while ensuring its seamless integration with existing HR systems.
- Sourced qualified candidates from diverse platforms based on open positions to present to the hiring manager.
Education
Master of Business Administration - Business Analytics and Marketing
Binghamton University, State University of New York
Binghamton, NY05.2021
Bachelor of Science - Integrative Neuroscience
Binghamton University, State University of New York
Binghamton, NY05.2020
Skills
- Microsoft Office Suite
- SQL
- Python
- Tableau
- Looker
- Google Analytics
- Data Analysis
- Jira
- Amazon Web Services
- Communication
- Problem Solving
- Cross-functional Team Leadership
- Analytical Thinking
- Client Management
Timeline
Data and Delivery Analyst
Acxiom
09.2021 - Current
Data Analyst Shadowing
Franklin Madison
06.2021 - 09.2021
Human Resources & Technology Intern
Franklin Madison
05.2017 - 08.2017
Bachelor of Science - Integrative Neuroscience
Binghamton University, State University of New York
Master of Business Administration - Business Analytics and Marketing
Binghamton University, State University of New York
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