MARISA MULH
Summary
Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise and passion for insight-driven brand management and creative development. Positive culture generating, attentive and decisive leader.
Overview
20
20
years of professional experience
Work History
Director of Marketing
TOCK
10.2021 - 11.2023
- Oversaw team responsible for advertising, product marketing, paid and social media, email (B2B and B2C), public relations, partnerships and events
- Led strategy development and execution of insight-driven creative for advertising campaigns in partnership with in-house creative and external agency partners to support company initiatives such as brand preference and business growth
- Developed and implemented product marketing campaigns and go-to-market strategies for new product launches
- Developed and executed comprehensive content strategy to support SEO, lead generation and brand engagement
- Guided team in evaluation of new events and partnerships aimed at generating B2B brand awareness and leads
- Collaborated and actively communicated with cross-functional teams including product, account management, sales and hospitality in order to align on and achieve company goals
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies
- Developed reports and presentations for management and key stakeholders
- Directed four marketing managers and performed performance evaluations
- Controlled budget and allocated resources amongst various activities accordingly
- Team leader who effectively led the marketing team, by cultivating a positive culture, providing guidance, approvals and serving as a mentor to direct reports.
Director of Marketing
KNOWLEDGEHOUND
03.2021 - 10.2021
- Developed and executed brand's B2B marketing strategies aimed at generating leads from F500 companies
- Developed all brand positioning documents
- Lead and executed all social media activities, including paid advertising across all social and digital platforms
- Created sales emails and materials including one-sheeters and sales decks that helped convert prospects to clients
- Wrote and scheduled all lead generation email campaigns via HubSpot
- Wrote and posted all B2B blog posts and company white papers
- Worked with external agency to build and launch all-new website optimized for SEO
- Led live and remote event strategy, determining which events were best to have presence at based on audience and lead generation potential
- Developed and lead quarterly webinars for clients and prospects.
Director of Marketing
ATLAS OCEAN VOYAGES
04.2020 - 03.2021
- Developed and executed go to market and brand marketing strategy for “start-up” cruise line that launched during the pandemic
- Created and launched surveys among prospective guests and travel partners to help determine and shape brand positioning
- Developed brand positioning, based on consumer insights, on board experience descriptions, in addition to all menus and branding for onboard outlets
- Led planning and negotiation of advertising programs targeted to travel trade and consumers in a variety of online and print publications, such as Travel + Leisure, Conde Nast Traveler, GQ, Robb Report and Travel Weekly
- Negotiated and launched email programs with strategic partners to introduce brand to partner databases
- Identified, developed and launched digital advertising campaigns across strategic partner sites
- Led social strategy development and all social media activities, including paid advertising
- Created sales materials to help sales team and external travel partners convert prospects into booked guests
- Worked closely with advertising agency to develop retargeting and SEO strategies
- Led development of new website landing pages targeted to trade and consumers
- Crated training materials for reservations agents to help them position and differentiate brand to consumer leads
- Developed brand training decks and presented to internal teams to ensure alignment of brand messaging across all cross-functional team members
- Partnered with PR to determine which speaking and other media opportunities sync with overall brand and marketing strategy.
Director of Marketing
BCV
01.2017 - 04.2020
- Created BCV's marketing strategy to help market its technology-driven social media solution to potential clients
- Developed innovative marketing initiatives and action plans to help BCV achieve business goals, expand brand awareness and drive leads among prospects
- Built and maintained responsibility for all website content and made updates in Wordpress
- Developed and led creative development of all company branding, product tours, collateral materials, promotions and campaigns
- Led messaging and development of all sales enablement materials aimed at differentiating BCV's proprietary technology and services from competitors
- Planned, wrote and executed all automated email marketing campaigns in Pardot/Salesforce
- Tracked, assigned and scored leads generated through cumulative marketing efforts linked in Salesforce
- Managed, sourced, developed content and wrote copy for all of BCV's digital marketing activities across all social platforms: Facebook, Instagram, LinkedIn and Twitter
- Led and executed B2B focused digital advertising campaigns across social media channels
- Initiated brand and alliance partnerships to help build brand awareness
- Identified and participated in industry trade shows and local events
- Created and shared company blog posts and case studies
- Collaborated with global team on international marketing plans
- Worked with HR to execute team events, training and activities that help to cultivate a positive and productive work environment and culture.
Vice President Agency Relations
BURNS ENTERTAINMENT MARKETING
11.2015 - 01.2017
- Managed portfolio of over 200 Advertising and Public Relations accounts
- Worked with agencies to strategically align them with the best celebrity talent or influencer for each campaign or activation based on client brief, product category and budge
- Drove over $1mm in business from agency clients
- Grew and maintained strong, trusted relationships with all agency clients
- Conducted presentations at agencies to educate agency teams on Burns capabilities
- Actively sought opportunities to increase company's profitability by gaining additional business from agency partners.
Account Director
HAVAS WORLDWIDE CHICAGO
05.2014 - 11.2015
- Managed portfolio of three corporate accounts, adding up to more than $3MM in retainer revenue
- Oversaw consistency in brand strategy across all client social, digital and promotional campaign activity
- Maintained strong, trusted relationships with all client partners as key client contact on all initiatives
- Presented strategies, ideas and action plans to help clients achieve business goals and expand brand awareness
- Managed account team of three ensuring all client work was executed on time and to the highest standard
- Actively sought opportunities to increase agency profitability by gaining additional business from Clients
- Lead, guided and advised team with the overarching goal of delivering the best possible creative work
- Clients: Sears / Craftsman, Terminix.
Director, Social Media & Public Relations
NORWEGIAN CRUISE LINE
01.2011 - 05.2014
- Successfully managed and created content for all organizational social media activities, including analytics, on Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube
- Oversaw social media and marketing plans, strategies, and promotional campaigns
- Served as community manager on all social media outlets; actively interacted with fans, answered inquiries, and promoted positive atmosphere for all guests
- Led public relations campaigns, ensured brand identity was cohesive, measured program impacts, wrote company press releases and responded to press inquiries
- Coordinated ship and land-based events, including board events, television shoots, and inaugurals; ensured consistently flawless execution, coached and mentored employees, and guided successful events.
Program Manager, Online Travel Agencies
NORWEGIAN CRUISE LINE
01.2009 - 01.2011
- Managed partnerships with Norwegian's largest portfolio of travel partner accounts, surpassing $125MM
- Consistently exceeded all sales goals and revenue targets through consistent customer interaction
- Researched and analyzed the travel agent landscape to maximize organization's position; provided data, resources, and information needed to assist travel partners in promoting Norwegian's product
- Supervised marketing plans and ensured objectives were aligned with agreements.
Charter Services Manager, Charters, Meetings & Incentives
NORWEGIAN CRUISE LINE
01.2008 - 01.2009
- Developed key relationships with Norwegian's most important charter, groups, meetings, and incentive clients
- Collaborated with internal departments to deliver superior service, meeting all client expectations
- Maintained high levels of revenue through effective execution of programs and activities; successfully coordinated a $10M charter for Oprah Winfey with exceptional feedback from clients
- Cultivated an expert understanding of operations and client relationship management.
Marketing Specialist
NORWEGIAN CRUISE LINE
01.2004 - 01.2008
- Chosen as key marketing representative/co-project manager on cross-functional “Freestyle 2.0” team charged with enhancing total guest experience onboard Norwegian ships
- Collaborated with Executive Team members and analyzed project progress to identify potential issues and risks; provided presentations and information to make better-informed decisions
- Managed development of key collateral and marketing materials through internal stakeholders and external partners
- Played vital role in planning, launching, and development of branding and new ship go to market campaigns.
- Worked closely with in-house design team to develop visuals for content and creative
Education
Bachelor of Science – Business Administration -
Fordham University
New York, NY01.2004
Skills
- Key Decision Making
- Brand Development
- B2C Marketing
- B2B Marketing
- Branding
- Team Management & Mentorship
- Media Relations
- SEO
- Storyteller & Content Planner
- Digital Marketing
- Brand Positioning
- Product Marketing
Awards
Recognized as one of the “Travel Industry’s Rising Stars” in 2013 by Vacation Agent Magazine SMITTY Award – Social Media in Travel and Tourism awarded by Travel+Leisure Magazine in 2012 for “Best Use of Social Media Platform”
Hobbies and Interests
- Avid world traveler and adventure-seeker
- Die-hard football fan
- Photographer
- Certified Yoga Instructor with a passion for fitness
- Mom to two beautiful girls and an awesome GoldenDoodle
Timeline
Director of Marketing
TOCK
10.2021 - 11.2023
Director of Marketing
KNOWLEDGEHOUND
03.2021 - 10.2021
Director of Marketing
ATLAS OCEAN VOYAGES
04.2020 - 03.2021
Director of Marketing
BCV
01.2017 - 04.2020
Vice President Agency Relations
BURNS ENTERTAINMENT MARKETING
11.2015 - 01.2017
Account Director
HAVAS WORLDWIDE CHICAGO
05.2014 - 11.2015
Director, Social Media & Public Relations
NORWEGIAN CRUISE LINE
01.2011 - 05.2014
Program Manager, Online Travel Agencies
NORWEGIAN CRUISE LINE
01.2009 - 01.2011
Charter Services Manager, Charters, Meetings & Incentives
NORWEGIAN CRUISE LINE
01.2008 - 01.2009
Marketing Specialist
NORWEGIAN CRUISE LINE
01.2004 - 01.2008
Bachelor of Science – Business Administration -
Fordham University
Similar Profiles
Armaan GillArmaan Gill
Sales Executive at TockSales Executive at Tock
Jade WongJade Wong
Senior Clinical Pharmacist at Tan Tock Seng HospitalSenior Clinical Pharmacist at Tan Tock Seng Hospital
Tika Maya GhalleyTika Maya Ghalley
Clinical Posting at Tan Tock Seng HospitalClinical Posting at Tan Tock Seng Hospital
Cayla GraffisCayla Graffis
Director of Marketing at Ginkgo Residential LLCDirector of Marketing at Ginkgo Residential LLC
Shannon MooreShannon Moore
Director of Marketing at BLUE ÉLAN RECORDSDirector of Marketing at BLUE ÉLAN RECORDS