Marisa Troscianecki
Summary
Goal-oriented advertising professional skilled in developing and implementing successful strategies, driving profits, and strengthening business relations. Detailed-oriented with providing expertise in project development and advertising campaign enhancement that improve click-through rates. Prepared to bring +8 years of progressive experience to a new and challenging position with an opportunity to make a lasting impact.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Manager, Marketing & Communications
RH-ISAC
01.2023 - 11.2023
- Developed newsletter content in collaboration with cross-functional teams leading to an increase in member engagement and retention
- Implemented strategic changes to email drip campaigns after careful data analysis identifying areas for improvement
- Crafted engaging and visually appealing organic social media posts for LinkedIn, Facebook, and X platforms resulting in a 10% increase in LinkedIn following
- Wrote and edited blog copy promoting upcoming association events and industry news
- Served as the main point of contact for podcast guests and affiliate, N2K Cyber, ensuring seamless communication and collaboration throughout the production process
- Produced and assembled weekly events PowerPoint distributed to staff and association members during working groups
- Updated association website and member community events calendar with new information
- Generated and executed retargeting ad campaigns using Feathr platform. Provided reporting metrics to paid advertisers detailing impressions and click shares, and return on ad spend, resulting in improved transparency and trust with clients
- Produced YouTube videos based on original blog posts utilizing Lumen5
- Promoted association events and new podcast episodes through multiple channels, including Slack
- Researched and identified current industry trends and insights for e-newsletter, blog, and podcast content, resulting in an increase in podcast engagement
- Created a series of standard operating procedures to better improve department workflow efficiency
Investments Support Manager
Bloom Consulting Group Inc.
04.2022 - 01.2023
- Tracked marketing plans of +100 North American (NA) Microsoft partners
- Validated marketing claims to ensure each adheres to Microsoft's guidelines
- Onboarded new partners interested in joining the program and streamlined onboarding process
- Served as a gatekeeper for Microsoft's Ambassador & Device Sales Resource Portal (DSRP) hub
- Managed CRM data as well as processed general user and access requests
- Provided status updates on a regular basis during Microsoft Teams Room (MTR) calls to ensure budget details and claiming deadlines were met. Presented updates during other Microsoft meetings on a regular basis
Advertising Sales Coordinator
American Speech-Language-Hearing Association (ASHA)
03.2018 - 04.2022
- Coordinated client and in-house (product and recruitment advertising) print ads for the ASHA Leader which circulated to +212,000 subscribers
- Created and managed digital campaigns for client and in-house ads on asha.org which totaled around 667,000 views per month and produced an average ad click-through rate of 0.36%
- Created product and recruitment advertising invoices resulting in revenues in excess of $500,000 annually
- Instrumental in transitioning the ASHA Career Fair from a traditional in-person event to a 100% virtual model using the latest job fair technologies
- Drove marketing content for ASHA's inaugural Virtual Career Fair through print and digital advertising campaigns
- In 2021, created +80 digital ads campaigns associated with the Virtual Career Fair
- Crafted digital content for the ASHA Career Portal and ASHA Marketing Solutions site
- Managed recruitment and product digital ads in ASHA's curated e-newsletter, ASHA Now
- Served on the project team to implement a new ad serving tool
- Provided UI feedback and illustrated tool requirements (for example, streamlined reporting)
- Served as the SME for AdButler
Membership Assistant
Institute for Operations Research and the Management Sciences (INFORMS)
04.2016 - 03.2018
- Generated and ordered awards for +20 different INFORMS Prizes at annual and bi-annual conferences
- Crafted award presentations presented at conference awards ceremonies
- Organized the INFORMS Roundtable meeting providing exceptional admin support
- Researched and scheduled outings for participating companies, including lodging and transportation
- Acted as group's on-site liaison to +30 member representatives
- Provided technical assistance to the online community hub, INFORMS Connect
- Offered support using such software solutions as Association Anywhere, Zoom, Skype, Slack, Doodle, and SurveyMonkey
Marketing Coordinator
OrthoBethesda
03.2015 - 04.2016
- Built practice's marketing department from ground up for +10 surgeons
- Developed marketing budget and tracked department expenses
- Scheduled and organized luncheons in addition to meetings with external representatives to cultivate relationships and promote the practice
- Crafted ad copy promoting OrthoBethesda in publications such as The Gazette, Bethesda Magazine, and Washington Jewish Weekly
- Cultivated practice's Facebook and Twitter accounts, building a social media presence
- Managed content of orthobethesda.com, facilitated transition between web developers which improved UI and accessibility
- Purchased, designed, and modified marketing collateral in addition to promotional items which developed the practice's brand
Education
Bachelor of Arts - Communication & Media Studies
University of Maryland, Baltimore County
Baltimore, MD12.2014
Skills
- Advertising & Marketing Campaign Development
- CRM System Management
- Content Curation
- Relationship Building
Certification
- DMI Pro AMA Certified Digital Marketing Professional (06/2024)
- Hootsuite Social Media Marketing Certification (12/2023)
- Hootsuite Platform Certification (12/2022)
Timeline
Manager, Marketing & Communications
RH-ISAC
01.2023 - 11.2023
Investments Support Manager
Bloom Consulting Group Inc.
04.2022 - 01.2023
Advertising Sales Coordinator
American Speech-Language-Hearing Association (ASHA)
03.2018 - 04.2022
Membership Assistant
Institute for Operations Research and the Management Sciences (INFORMS)
04.2016 - 03.2018
Marketing Coordinator
OrthoBethesda
03.2015 - 04.2016
Bachelor of Arts - Communication & Media Studies
University of Maryland, Baltimore County