- Music - listening, being a DJ, and attending shows
- Growing herbs, vegetables, or fruits in home gardens
- Tech enthusiast, passionate about exploring the latest advancements and innovations
- Outdoor Recreation
Marisa Walsh
Director, Media & Measurement | Supply & Marketplace
Summary
Growth Marketing Leader | 8+ Years Experience Driving High-Impact Acquisition, Retention, and Experimentation Strategies
Results-oriented growth marketing leader with 8+ years of experience scaling consumer tech brands and managing multi-million in monthly media spend. Expertise in multi-channel performance marketing (Paid Search, Affiliate, ASO, Paid Social, Programmatic, Direct partners) with a focus on optimization and innovation. Proven track record in leading cross-functional teams, driving data-driven growth strategies, and building scalable marketing operations. Passionate about unlocking financial wellness and advancing consumer financial progress.
Overview
2026
2026
years of professional experience
2
2
Languages
Work History
Director, Media & Measurement
Shipt
4 2022 - Current
- Developed and executed B2B and consumer acquisition strategies, reducing Customer Acquisition Cost (CAC) by 66% through optimization initiatives.
- Launched and scaled Shipt’s consumer affiliate program, generating +7% incremental revenue within the first year.
- Spearheaded App Store Optimization (ASO) strategy, driving 75% YoY growth for the Shopper app, enhancing organic downloads.
- Led cross-functional teams in media planning, creative testing, and execution across all paid channels, driving a 15% increase in revenue by transitioning to a ROAS-first approach.
- Managed a team of 3 direct reports, 13 contingent agency employees, and led talent acquisition for performance marketing roles.
- Collaborated with Analytics, Finance, and Data Science teams to develop and optimize attribution models, increasing revenue by 15% within 6 months.
- Enhanced media measurement initiatives in partnership with Data Science to develop robust models (pLTV, LTV, ROAS, MMM) for both supply and marketplace.
- Drove a data-driven culture and rapid experimentation, increasing campaign efficiency and scaling profitable acquisition channels.
Performance Marketing Manager II [Senior Manager]
Uber
03.2021 - 04.2022
- Led global marketing efforts for Uber’s Rider, Driver, and B2B Affiliate programs, increasing affiliate-driven leads by 100% in the first quarter of management.
- Spearheaded affiliate channel strategy and onboarding of 20+ partners, increasing partner-driven revenue across LATAM.
- Developed cross-functional strategies with Ops, Finance, and Data teams to optimize performance marketing budget allocation, ensuring the highest impact across key growth regions.
- Executed high-impact media strategies that increased overall program performance through comprehensive A/B testing and optimization.
User Acquisition Manager
Postmates
09.2018 - 03.2021
- Launched and grew Postmates’ affiliate program from 2% to 15% of total orders, achieving a 10% increase in order volume YoY through channel expansion and strategic testing.
- Partnered cross-functionally with Finance and Product teams to set acquisition targets and optimize ad spend efficiency across paid and affiliate channels.
- Managed key partnerships and executed growth-driven campaigns across multiple channels, improving performance KPIs by 15%.
- Drove acquisition strategies that focused on scalability and financial sustainability, aligning marketing efforts with business goals.
Senior Account Manager
ROIworks
04.2018 - 09.2018
- Consulted on go-to-market strategy for clients, including branding & positioning, website design, and digital creative.
- Managed SEM (Google, Bing) and social campaigns for clients with significant budgets, optimizing performance to exceed revenue goals.
- Created bespoke ABM strategies for B2B clients and developed content that nurtured leads through the sales funnel.
- Utilized marketing operations tools, content marketing, and lifecycle marketing to drive performance and results.
Search Marketing Specialist
Just Global, Inc
12.2016 - 04.2018
- Managed multiple B2B & B2C client accounts and global SEM budgets.
- Delivered in-depth reporting to executive-level management to drive marketing decisions and exceed revenue goals.
- Worked cross-functionally with media teams to align SEM objectives with broader marketing strategies, including social networking and paid media channels.
- Led the development and execution of ABM strategies for B2B clients, boosting engagement and nurturing relationships to drive sales.
Account Manager
Junkee Media
07.2015 - 08.2016
- Manage day-to-day operations and client relationships, handling and prioritizing incoming requests, managing reports and campaign delivery, offering strategic solutions and reporting on overall campaign performance
- Liaise with internal stakeholders (editorial, developers, designers, etc.) through planning and delivery to ensure projects are delivered on time and within budget
- End-to-end campaign management of large-scale integrated digital marketing campaigns and partnerships
- Assistance with the ideation of content-led, native, and integrated solutions for top-tier clients
- Actively participate in new business opportunities, including presentations and pitches
Production Manager | Account Manager
Mammoth Merchandise
10.2014 - 7 2015
- Manage day-to-day operations and client relationships, handling and prioritizing incoming requests, managing orders and merchandise delivery, problem solving and offering strategic solutions
- Manage production deadlines, source products, book freight and act as main point of contact for suppliers
- Create quotes and liaise with graphic designers and clients to develop final product
- Manage interns, event employees and maintain & develop client relationships
- Promoted from Production Manager to Account Manager
Education
Bachelor of Arts -
University of San Diego
San Diego 08.2008 - 2012.05
Skills
- Multi-Channel Growth Marketing (Paid Search, Paid Social, Programmatic, Affiliate, ASO, SEO)
- Data-Driven Decision Making and Performance Optimization
- Cross-Functional Leadership & Team Management
- Growth Experimentation & High-Velocity Testing
- Attribution Modeling & Marketing Measurement (MMM, ROAS)
- Budget Management & Financial Forecasting
- ASO (App Store Optimization) and Mobile Marketing
- Customer Acquisition & Retention Strategies
Accomplishments
- Increased affiliate-driven revenue by 7% in the first year at Shipt.
- Reduced CAC by 66% through strategic media optimizations at Shipt.
- Drove 75% YoY growth in app downloads via ASO at Shipt.
- Led a 100% increase in affiliate program leads at Uber.
- Boosted order volume by 10% YoY at Postmates through channel testing and optimization.
Leadership & Team Building
- Built and mentored high-performing teams across marketing and growth functions, driving employee engagement and retention.
- Fostered a culture of experimentation and data-driven decision-making that led to continuous performance improvements.
- Oversaw recruitment, onboarding, and professional development, ensuring team members’ growth and alignment with organizational goals.
Interests
Personal Finance
Emerging Technology
Growth Marketing Strategies
Music
Writing
Timeline
Performance Marketing Manager II [Senior Manager]
Uber
03.2021 - 04.2022
User Acquisition Manager
Postmates
09.2018 - 03.2021
Senior Account Manager
ROIworks
04.2018 - 09.2018
Search Marketing Specialist
Just Global, Inc
12.2016 - 04.2018
Account Manager
Junkee Media
07.2015 - 08.2016
Production Manager | Account Manager
Mammoth Merchandise
10.2014 - 7 2015
Bachelor of Arts -
University of San Diego
08.2008 - 2012.05
Director, Media & Measurement
Shipt
4 2022 - Current
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