Marisa D. Leaser
Allentown,PA
Summary
SUMMARY OF QUALIFICATIONS Dedicated Resident Life Director versed in leading teams and program operations successfully. Manages operational, administrative and financial functions. Contributes strong communication, planning and organizational skills developed over 15-year career.
Overview
33
33
years of professional experience
Work History
Director of Resident Life
Traditions of Hanover
Bethlehem, United States
03.2018 - Current
- Fifteen successful years of assisting the senior community and their families navigate the “road map” of senior living as Marketer and Director within the Home Care industry
- Involved approach with local senior organizations has created lasting relationships and kept myself current with needs and trends in the senior marketplace
- Documented success in both start-up and established office environments
- Effective communicator and marketer, who has built extensive network of loyal relationships
- Manage all areas of 125 Residents Activity and Care needs
- Manage budgets of departments in order to maintain NOI
- Maintain salaries, budgets and reviews of employees in department
- Create positive and happy environment for Staff and Residents
- Maintain relationships with outside vendors through day to day meetings and marketing events
- Work closely with Executive Director and Marketing Department on maintaining census
- Coordinated leadership and development opportunities for staff members.
- Actively listened to customers' requests, confirming full understanding before addressing concerns
- Increased customer satisfaction by resolving issues
- Used Microsoft Word and other software tools to create documents and other communications
- Proved successful working within tight deadlines and fast-paced atmosphere
- Carried out day-to-day duties accurately and efficiently
Owner/Manager
Ryan & O'Carroll's
Allentown, PA
01.1998 - 01.2018
- Managed all facets of retail/wholesale import business
- Responsible for economical purchasing of materials and products from both domestic and international sources
- Scheduled production of specialty manufactured items
- Researched new marketplaces for retail sales
- Developed business advertising, direct mail campaigns, and internet web site
- Increased profitability of small business concept to over $125,000 per year
- Proficient in customer service
- Managed day-to-day business operations
Owner/Director
Home Sweet Home Care LLC
Bethlehem, PA
07.2015 - 09.2017
- Manage all facets of daily operations including budgets and NOI
- Responsible for Human Resources, Scheduling, Client Care, and Accounting
- Focused on increasing Quality Assurance levels within existing clients
- Create team environment within staff of Managers, Staffing Coordinators and 70+ Care Staff
- Promote strategies for Recruitment and Retention of Caregivers
- Research and develop new sources for client referrals
- Manage advertising budget, and develop new methods to gain brand awareness
- Community Outreach programs
- Effectively present company and industry concepts to diverse audiences
- Organize industry events
- Research, schedule, and attend community marketing events
- Conduct client service calls
- Manage Client and Referral Pipeline through REPS and Clearcare Databases
- Board member of Lehigh Valley Aging in Place
- Board member of Lehigh Valley HealthNet
Director
Traditions Of Hanover At Home
Bethlehem, PA
04.2012 - 01.2015
- Manage all facets of daily operations including budgets and NOI
- Responsible for Human Resources, Scheduling, Client Care, and Accounting
- Focused on increasing Quality Assurance levels within existing clients
- Create team environment within staff of 100 employees
- Promote strategies for Recruitment and Retention of Caregivers
- Research and develop new sources for client referrals
- Manage advertising budget, and develop new methods to gain brand awareness
- Community Outreach programs
- Effectively present company and industry concepts to diverse audiences
- Organize industry events
- Research, schedule, and attend community marketing events
- Conduct client service calls
- Manage Client and Referral Pipeline through REPS and Clearcare Databases
General Manager/Marketing Director
Home Instead of Lehigh County
Whitehall, PA
01.2008 - 01.2012
- Managed all facets of daily operations of Home lnstead Senior Care
- Responsible for Human Resources, Scheduling, Client Care, and Accounting
- Focused on increasing Quality Assurance levels within existing clients
- Implementation of new 2010 State of Pennsylvania licensing and regulations
- Increased gross sales as both General Manager and Marketing Director
- Promoted cohesive team environment within staff
- Promoted strategies for Recruitment and Retention of Caregivers
- Effectively researched and developed new sources for client referrals
- Managed advertising budget, and developed new methods to gain brand awareness
- Effectively presented company and industry concepts to diverse audiences
- Organized industry events
- Researched, scheduled, and attended community marketing events
- Conducted client service calls, client caregiver introductions
- Organized quarterly caregiver meetings
Education
Bachelor of Arts - Business Administration
DeSales University
Management Certificate Program Pennsylvania -
State University
Penn State Lehigh Valley1981
Skills
- Activity Oversight
- Active Listening
- Staff Meetings
- Resident Support
- Resident Relations
- Crisis Situations
- Resident Satisfaction
- Conducting Tours
- Effective Conflict Resolution Skills
- Complex Problem-Solving
Timeline
Director of Resident Life
Traditions of Hanover
03.2018 - Current
Owner/Director
Home Sweet Home Care LLC
07.2015 - 09.2017
Director
Traditions Of Hanover At Home
04.2012 - 01.2015
General Manager/Marketing Director
Home Instead of Lehigh County
01.2008 - 01.2012
Owner/Manager
Ryan & O'Carroll's
01.1998 - 01.2018
Bachelor of Arts - Business Administration
DeSales University
Management Certificate Program Pennsylvania -
State University
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