Marisol Diaz

Drove buyer growth and retention across U.S. and Mexico markets through 4+ years of automotive experience.

Achieved 100% of assigned goals by developing high-value buyer relationships and activating new accounts.

• Managed diverse book of U.S. and cross-border Mexico dealers, ensuring seamless account setup and buying activation.
• Served as primary contact for floor plan integration, payment resolution, and live sale engagement.
• Collaborated with Sales, Accounting, Titles, and Operations to eliminate barriers and resolve complex issues.
• Facilitated hands on support for buyers navigating live auctions, simulcast lanes, and Buy Now inventory.
• Enhanced repeat participation and conversion rates through relationship-first service and bilingual communication.
• Delivered strategic problem solving that resulted in increased buyer activity and sustained revenue growth.

• Analyzed potential to develop sales opportunities and putting a system in place for every UCM and GM.
• Strategically build strong consultative relationships with multiple service provider.
• Interpret, negotiate, and effectively communicate contratual agreements and compliance requirements with service providers.
• Managed 6 Inspecters to make sure we covered all the needs for our Independent and Franchisedealers in the Inland Empire.
• Developed and execute a strategic plan to grow and build out new buiness in the terriroty.
• Develop relationships with dealers and dealer groups and leverage these relatioships to maxamize revenue opportunities.
• Ensure that both customers and prospects have a detailes understanding of our products through a consultive selling approach.

• Landed new customer accounts through a consistent combination of perseverance, dedicated cold calling and exceptional service.
• Interfaced with customers on a daily basis, determined needs, provided recommendations andputting a system in place for their trade ins.
• Retained customers by addressing and resolving concerns in a knowledgeable and speedy fashion.
• Developed and implemented new strategies on how to get the best money for their new and used inventory.
• Educated customers on product features and use to provide optimal service.

• Planned and negotiated media buys, including radio, print and digital.
• Evaluated return-on-investment and profit-loss projections.
• Analyzed consumer behavior data to develop and budget campaigns tailored to different media outlets to achieve the company's advertising objectives. 
• Trained and developed all sales team members for new location.
• Answered customer emails and telephone requests for information.

• Handled the highest volume account in assigned territory.
• Serviced an average of 15-20 appointments per day, Monday-Friday.
• Provide exceptional customer service through updating pictures of vehicles and changes on weekly ads.