Marisol Rosas

Seasoned bilingual news leader with 28 years of extensive experience adeptly managing efficient news operations and spearheading the expansion of multi-platform content production. Demonstrates exceptional leadership skills, coupled with a high level of news judgment and a profound understanding of the dynamic San Diego-Tijuana Region. Currently seeking a new opportunity to apply her wealth of experience in areas of communication, PR, marketing, media, and government relations.

• Spearheaded the production of a primetime news television that garnered a record-breaking audience share, resulting an increase in ratings compared to the previous year.
• Implemented innovative editorial strategies to enhance storytelling and audience engagement, resulting in an increase in viewer retention and social media interactions across all platforms. Led a team of journalists in breaking a major news story, resulting in exclusive coverage and recognition from industry peers, including nominations for multiple journalism awards.
• Developed and executed a comprehensive coverage plan for a high-profile event, coordinating with reporters, camera crews, and technical staff to deliver real-time updates and in-depth analysis, ultimately exceeding audience expectations.
• Negotiated strategic partnerships with external organizations to secure exclusive interviews and access to key sources, enhancing the depth and credibility of news reports.
• Mentored and trained junior producers and reporters, fostering a collaborative and high-performance work environment, and facilitating professional growth within the team.
• Established and maintained relationships with community leaders, government officials, and other stakeholders to facilitate access to information and ensure comprehensive coverage of local and regional news stories.

• Prioritizing deadlines amidst competing priorities with excellent judgment.
• Gathering information, conducting interviews, and writing/editing news articles.
• Fact-checking, and identifying news stories for accuracy and reliability.
• Collaborating with team members and adhering to deadlines.
• Staying updated on industry trends and technological advancements.
• Ensuring ethical and unbiased reporting.
• Managing social media presence.
• Analyzing audience data and preparing reports for management.

• Proficient in content creation, strategic planning, and cross-platform storytelling.
• Experienced in scriptwriting, editing, and maintaining journalistic integrity.
• Skilled in seamless show coordination, optimizing resources and meeting deadlines.
• Adept at fostering collaborative work environments and empowering staff.
• Proficient in thorough news gathering and accurate reporting.
• Experienced in on-air direction for polished and professional broadcasts.
• Engages audiences through innovative audience engagement strategies.

• Gathering and evaluating news tips and leads from various sources, such as reporters, viewers, social media, and wire services.
• Assigning news stories to reporters, photographers, and videographers based on their expertise and availability.
• Monitoring news developments and identifying potential stories of interest.
• Conducting research and verifying information for news stories.
• Coordinating with other newsroom staff, such as editors and producers, to ensure accurate and timely coverage.
• Organizing and prioritizing assignments to meet deadlines.
• Communicating with reporters and other staff members to provide guidance and support.
• Making editorial decisions and determining the newsworthiness of stories.
• Assisting in the planning and execution of special events and coverage.
• Monitoring competition and staying informed about industry trends.