Marissa Brooks
Washington,DC
Summary
Proven Product Leader with 10+ years experience driving growth and innovation in SaaS Healthcare Technology. Adept ability to motivate and lead cross-functional teams, boosting team productivity by 75%. Strong data-driven skills and design thinking processes that leverage user-centric strategies and empathetic design principles, resulting in 33% increase in customer satisfaction. Skilled in developing research initiatives and go-to-market strategies to identify areas of improvement, ensure successful product launches, and deliver superior market penetration, increasing annual revenue by $1M.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Product Lead & UX Manager
CAQH
01.2020 - 09.2023
- Managed seven cross-functional teams and led stakeholder collaboration to identify market opportunities and achieve project milestones, leading to $1M increase in annual revenue
- Crafted business strategy and evangelized product vision, fostering trust via data-driven decisions and roadmaps, leading to 90% customer retention rate and 25% increase in customer adoption
- Managed budget and resource allocation for multiple projects, ensuring cost-effective production and timely delivery of products, reducing internal monthly costs by 40%.
- Increased product efficiency by streamlining design and implementation processes, boosting team productivity by 75% and reducing delivery lead times by 65%.
- Led Maze integration to conduct user research and A/B testing, incorporating feedback into product designs, resulting in 33% increase in user satisfaction (NPS)
- Collaborated with marketing and sales teams to develop customer implementation and engagement strategies, increasing user engagement by 22%.
Product Strategist / Senior Product Manager
Cerner Corporation
08.2013 - 11.2019
- Spearheaded development of Cerner's behavioral and mental health solution that simplified group therapy documentation, reducing chart review and documentation times by 66%
- Developed Behavioral Health Point of Care playbook, streamlining EHR configurations for multidisciplinary care models, reducing implementation times from 6 months to 3 months
- Led Provider Experience innovation team for Clinical Documentation and Charting, reducing chart review times by 44% and form completion rates by 31%
- Optimized user experience by collaborating closely with design and development teams to develop design language system (DLS), enhancing UI/UX design consistency by 35% for web and mobile apps.
Ophthalmic Study Coordinator and Application Specialist, COA
Tauber Eye Center
2011 - 2013
- Implemented and trained clinical staff on EHR software consistent with industry standards and best practices.
- Facilitated timely enrollment of participants through targeted recruitment strategies, achieving 100% of enrollment goals.
Optometric Application Specialist
Speak Eyecare and Designer Optical
03.2010 - 03.2011
- Provided training and support to end-users, ensuring smooth adoption of EHR technologies leveraging quality reporting metrics that improved point of care processes by 40%.
Campaign Coordinator/Volunteer Recruiter
The Leukemia & Lymphoma Society
03.2010 - 10.2010
- Drove the success of major events, orchestrating strategic promotion and logistics coordination that led to 7k+ attendees and raised $650K for Light the Night Walk and $375K for Simply Beautiful Black Tie Ball.
Education
Bachelor of Arts (BA) - Communication Studies, Minor in Business
The University of Kansas
Lawrence, KansasSkills
- Product Strategy
- Roadmap Development
- Market and User Research
- Customer Journey Mapping
- Design Thinking
- Product Lifecycle Management
- Agile Methodologies
- Product Analytics
- Product Metrics
- Go-to-Market Strategy
- Revenue Generation
- Cross Functional Leadership
- Competitive Analysis
Awards
- 2021 Trailblazer Award
- 2023 Product Excellence Award
Certification
- Successfully Managing People, American Management Association
- ICAgile Certified Professional
- Crucial Conversations
- Successful Presentations - Advanced
- Effective Facilitator Certification
Technical Skills
Jira | Confluence | Microsoft Office 365 | Invision | Figma | Visio | Balsamiq | Aha! | Camtasia Studio | Kanban | Lucid Chart | Miro | Fig Jam | Dovetail | Maze | Workday Adaptive Planning | Tableau | Google Analytics | Qualtrics
Timeline
Product Lead & UX Manager
CAQH
01.2020 - 09.2023
Product Strategist / Senior Product Manager
Cerner Corporation
08.2013 - 11.2019
Optometric Application Specialist
Speak Eyecare and Designer Optical
03.2010 - 03.2011
Campaign Coordinator/Volunteer Recruiter
The Leukemia & Lymphoma Society
03.2010 - 10.2010
Ophthalmic Study Coordinator and Application Specialist, COA
Tauber Eye Center
2011 - 2013
Bachelor of Arts (BA) - Communication Studies, Minor in Business
The University of Kansas
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