Summary
Overview
Work History
Education
Skills
Relevant Experience
Timeline
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Marissa Cassano

Naperville,IL

Summary

Driven marketer with a demonstrated record of accomplishment in proposing, outlining, and writing engaging fresh content. Logical and methodical with a creative eye for details and diligence in producing exceptional work. Well-versed in SaaS technology and building interest in target markets.

Overview

2
2
years of professional experience

Work History

Content Writer/Marketing Specialist

QModo AI
09.2022 - 07.2023
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Researched and developed innovative social media concepts and persuasive website copy to captivate the target audience.
  • Crafted SEO-friendly content for the website and blog posts to increase organic traffic.
  • Created impactful press releases and case studies to support a favorable public image and promote the brand.
  • Collaborated seamlessly with the Business Development team, generating tailored marketing collateral and materials.
  • Designed and produced compelling slide decks highlighting product benefits with examples for shareholders and sales meetings.

Marketing Consultant

Freelance Marketing
08.2021 - Current
  • Increased followership by 131.9K% organically from just one one video created through Adobe Premiere Pro.
  • Aided clients with website development, copywriting, product descriptions, social media content, and marketing plans.
  • Conducted social media and email marketing for real estate clients using Canva and Adobe Creative Suite.

Marketing Consultant

RNC Properties
01.2024 - Current
  • Designed client's website focusing on UX/UI design principles to increase customer experience.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Conducted market research to identify new opportunities and target markets.

Education

Bachelor of Science in Marketing -

Aurora University
Aurora, IL
05.2022

Skills

  • SEO Optimization
  • Brand Messaging
  • Campaign Development
  • UX/UI Website Design
  • SaaS Expertise
  • Adobe Creative Cloud
  • Digital Marketing
  • Email Marketing
  • Copywriting
  • Website Management

Relevant Experience

Marketing Intern, 01/2022, 05/2022, Center for Functional Learning, Arlington Heights, IL: Developed a marketing plan with social media audit, SWOT, goals, strategies and tactics., Tracked website analytics and made strategic decisions based on past campaign data., Drove followership on all social media through campaigns and various marketing tactics.

Timeline

Marketing Consultant

RNC Properties
01.2024 - Current

Content Writer/Marketing Specialist

QModo AI
09.2022 - 07.2023

Marketing Consultant

Freelance Marketing
08.2021 - Current

Bachelor of Science in Marketing -

Aurora University

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Marissa Cassano