Summary
Overview
Work History
Education
Skills
References
Professional Development And Certifications
Timeline
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Marissa Coffman

Marissa Coffman

Indianapolis,IN

Summary

Business development and culture operations professional with over 10 years of experience in startups, manufacturing, and healthcare. Proven expertise in strategic partnerships, B2B sales, and operational improvement, with a strong record of building multi-company service models. Achievements include scaling lead generation, managing complex case lifecycles, and leading high-performing teams to exceed targets. Recognized for enhancing workplace culture, maximizing safety, and reducing turnover rates in high-turnover environments.

Overview

16
16
years of professional experience

Work History

Founder

Business Development & Culture Consulting
Indianapolis, Indiana
07.2022 - Current

Founder | Business Development & Culture Consulting

Engaged clients through contract-based consulting services.

  • Launched a consulting practice to scale startup lead-gen and case management; developed a "multi-company" service model to manage high-volume quotas for multiple clients simultaneously.
  • Cultivated strategic partnerships by coordinating high-level meetings between emerging small businesses and Tier-1 financial institutions
  • Key Clients & Projects:
  • Longhorn Renovation LLC: Currently leading business development and operational scaling for this local construction firm.
  • Serenity 1 LLC: Managed complex case lifecycles (15+ high-value cases) and developed a Law Firm Referral Program that became a sustainable acquisition channel.
  • Sooner Heating & Cooling: Exceeded monthly sales targets residential and commercial HVAC markets.
  • Additional Clients: Culture Solutions, Credologist, and Lead Meow (Startup Lead Gen).
  • Engineered Excel-based financial tracking systems for revenue forecasting and payout accuracy across all client accounts.

Registered Behavior Technician (RBT)

Piece by Piece Autism Therapy Center
Lafayette, IN
01.2021 - 07.2022
  • Provided direct 1-on-1 behavioral therapy to children with autism, implementing custom treatment plans.
  • Managed high-stress behavioral situations with professional de-escalation techniques, ensuring safety and promoting positive behavioral outcomes.
  • Collected and graphed data on skill acquisition and behavior reduction, facilitating informed adjustments to treatment plans.

NICU Unit Secretary

IU Health Arnett
Lafayette, IN
03.2020 - 01.2021
  • Coordinated patient admissions, discharges, and scheduling within a high-acuity Neonatal Intensive Care Unit (NICU)
  • Liaised between nurses, physicians, and families to ensure clear communication and timely support for critical patient needs.
  • Conducted newborn hearing screenings in compliance with state and hospital protocols; ensured accurate documentation and follow-up care coordination
  • Scheduled initial pediatric appointments and coordinated specialist follow-ups for infants requiring additional care (including failed hearing screenings)
  • Collected and verified sensitive patient data, including Social Security numbers, insurance information, and legal documentation, maintaining strict HIPAA compliance
  • Prepared and sanitized patient rooms, including medical equipment setup for incoming NICU patients
  • Maintained inventory of medical supplies, linens, and essential equipment to support uninterrupted clinical operations
  • Assisted nursing staff with non-clinical patient care tasks to improve workflow efficiency in a fast-paced environment
  • Provided direct family support, responding to requests and ensuring a high standard of care during critical early-life medical situations

Team Lead (Canadian Executive Group)

Subaru of Indiana Automotive
Lafayette, IN
02.2017 - 12.2019
  • Maximized line uptime and morale by proactively resolving personnel issues, providing tactical relief for breaks, and ensuring team members had essential resources to maintain high-volume production targets.
  • Drove continuous improvement by identifying root causes of production dips and coaching underperforming associates to resolve issues through hands-on support and follow-up.
  • Reduced employee turnover through servant-leadership model focused on relationship-building, addressing individual needs, and maintaining high-touch presence on production floor.
  • Drafted Standard Work Instructions (SWIs) to standardize complex assembly tasks, ensuring process consistency, safety compliance, and quality control during high-volume ramp-ups.
  • Selected for Supervisor Track due to demonstrated expertise in conflict resolution and the ability to manage high-pressure operational transitions while maintaining team harmony.

Administrative Manager

Midwest Mufflers
Lafayette, IN
12.2013 - 02.2017
  • Managed full front-office operations, handling calls, performing outbound follow-ups, and explaining technical repairs to enhance customer understanding.
  • Oversaw procurement, sourcing and bartering for parts to ensure inventory levels and support profit margins.
  • Engineered Excel-based automated pricing system, standardizing quotes and enabling instant cost calculations.

Sales Representative

Cellular Sales
Multiple, IN
05.2013 - 12.2013
  • Achieved top sales metrics for device and service contracts by building consultative relationships with clients.
  • Facilitated seamless sales processes at Verizon Wireless Authorized Retailer, improving customer experience.
  • Completed intensive "Selling with Class" training program, enhancing B2B and retail sales techniques.

Team Lead / Sales Representative

TeleServices Direct
Lafayette, IN
03.2011 - 05.2013
  • Promoted from XM Radio Sales Representative to Team Lead based on top-tier individual performance.
  • Managed and coached sales team while consistently meeting high-volume sales quotas.
  • Enhanced team conversion rates by providing direct observation and tailored feedback.

Forklift Operator

Caterpillar Logistics
Lafayette, IN
07.2010 - 03.2011
  • Cat Logistics/CFA -Lafayette, IN
    Safely pick up and store received parts on stand-up forklift
  • Accurately store incoming parts
  • Recognize and fix dangerous and/or mis-stored-stored parts
  • Operated forklifts to move materials within warehouse efficiently.
  • Contributed to Continuous Improvement Team, enhancing workplace culture and supporting turnover reduction initiatives.
  • Developed PowerPoints to communicate company progress and outline upcoming projects.
  • Recognized for following Z.I.P. process to ensure safety of work environment
  • Follow Caterpillar’s Standardized Work Process to safely pick up and store parts received
  • Experienced in BlueZone material transfer system, used to store and move inventory with 100% accuracy.
  • Identified and repaired hazardous parts during quality assurance inspections, ensuring a safer working environment.
  • Member of the Continuous Improvement Team to help improve culture and lower turnover rate
  • Recognized for following Z.I.P. process to ensure safety of work environment
  • Follow Caterpillar’s Standardized Work Process to safely pick up and store parts received
  • Experienced in BlueZone material transfer system, used to store and move inventory with 100% accuracy.

Education

Advanced Leadership & Manufacturing Coursework - Organizational Leadership, Project Management, Human Resource Development

Purdue Polytechnic Institute

Leadership & Supervisory Excellence Certification -

Ivy Tech Community College

Registered Behavior Technician (RBT) -

Applied Behavioral Analysis (ABA)

Selling with Class - Professional Sales Program

Verizon Wireless

Skills

  • B2B Sales
  • Lead Generation
  • Strategic Partnerships
  • Client Relations
  • CRM Management
  • Operational Management
  • Forecasting
  • Automated Pricing Models
  • Process Improvement
  • Advanced Excel
  • Team Leadership
  • Stakeholder Management
  • Employee Engagement
  • Conflict Resolution
  • Behavioral Support
  • Case Flow Coordination
  • Business development
  • Strategic partnerships
  • Data analysis
  • Operational scaling
  • Customer relationship management
  • Conflict resolution
  • Team building
  • Process improvement
  • Project management
  • Effective communication
  • Creative problem solving
  • Client engagement
  • Talent acquisition
  • Entrepreneurial leadership
  • Innovation management
  • Organizational structuring
  • Contract negotiation
  • Strategic vision
  • Revenue generation
  • Strategic thinking
  • Partnership building
  • Team engagement

References

Professional References Available Upon Request.

Professional Development And Certifications

  • Advanced Leadership & Manufacturing Coursework, Purdue Polytechnic Institute & Subaru of Indiana, Organizational Leadership, Project Management, and Human Resource Development (HRD)
  • Leadership & Supervisory Excellence Certification, Ivy Tech Community College
  • Registered Behavior Technician (RBT), Applied Behavioral Analysis (ABA)
  • "Selling with Class" Professional Sales Program, Verizon Wireless
  • Safety & Logistics, CPR/AED/First Aid Certified, Forklift Operator Certification

Timeline

Founder

Business Development & Culture Consulting
07.2022 - Current

Registered Behavior Technician (RBT)

Piece by Piece Autism Therapy Center
01.2021 - 07.2022

NICU Unit Secretary

IU Health Arnett
03.2020 - 01.2021

Team Lead (Canadian Executive Group)

Subaru of Indiana Automotive
02.2017 - 12.2019

Administrative Manager

Midwest Mufflers
12.2013 - 02.2017

Sales Representative

Cellular Sales
05.2013 - 12.2013

Team Lead / Sales Representative

TeleServices Direct
03.2011 - 05.2013

Forklift Operator

Caterpillar Logistics
07.2010 - 03.2011

Advanced Leadership & Manufacturing Coursework - Organizational Leadership, Project Management, Human Resource Development

Purdue Polytechnic Institute

Leadership & Supervisory Excellence Certification -

Ivy Tech Community College

Registered Behavior Technician (RBT) -

Applied Behavioral Analysis (ABA)

Selling with Class - Professional Sales Program

Verizon Wireless
Marissa Coffman