Summary

Overview

Work History

Education

Skills

Portfolio

Timeline

References

Marissa Daigle-Pacelli

Wallingford,CT

Summary

Marketing and Business Development Leader with over 10 years of leadership experience, 9 years in graphic design and branding, and 5 years focused on business growth and strategic marketing. Known for building strong brands, improving communication strategies, and creating marketing that drives real results. Proven success in scaling multi-location healthcare practices, doubling implant case volume, and increasing digital engagement by more than 500%.

Recognized as a self-starter who takes initiative, delivers measurable results, and builds systems that support long-term growth. Selected by corporate leadership to train regional teams and contribute to high-level strategy. Skilled at leading with both creativity and clarity, and passionate about helping forward-thinking organizations grow in meaningful ways.

Overview

years of professional experience

Work History

Regional Marketing & Communications Specialist

Oral Surgery Partners/Coastal Connecticut OMS

Hamden, CT

01.2025 - Current

Launched a marketing department across multiple locations.
Planned budgets for marketing initiatives while ensuring maximum return on investment.
Successfully managing a $50,000 annual marketing budget for digital, print, and event campaigns.
Secured 37 new referring practices in Q1, leading to a 100% increase in implant cases.
Monitored trends in social media tools, applications, channels and design practices.
Increased Instagram reach from 81 to 5,200, and Facebook views from 7,500 to 30,000 in Q1.
Generated reports documenting performance of marketing efforts.
Led a consumer research strategy through surveys and data analysis, resulting in marketing adjustments that improved engagement and referral outreach effectiveness.
Designed and produced marketing collateral, including brochures, newsletters, and referral kits.
Organized and hosted promotional events such as CE events/an open house, and lunch-and-learns to strengthen referral relationships.
Managed relationships with external vendors, including implant representatives, and collaborated to gain sponsorships.
Created content for websites, emails, brochures, press releases and other materials.
Supported cross-functional initiatives and advised corporate teams on regional strategy.
Maintained a thorough understanding of the competitive landscape through ongoing research.
Recognized across the corporation in a monthly newsletter in Q2 for success in Q1.
Personally recognized and invited by the Corporate Marketing Manager to support strategy and content development for national social media initiatives, including the creation of branded templates to be used across multiple regions.
Personally selected to lead and mentor current and new marketers across the Northeast region, with a focus on motivation, professional growth, and supporting team development in underperforming areas for a nationwide healthcare organization.

Marketing Consultant and Graphic Designer

Independent Freelance Marketing & Design Work

01.2017 - Current

Initiated freelance services in graphic design and brand consulting, integrating self-taught design skills with a passion for mentorship while completing a life coaching certification.
Expanded services during a career break in 2019-2020 to care for my daughter, collaborating with small businesses to strengthen their online presence and brand identity.
Designed and developed client websites optimized for user experience and SEO, including managing content and updates for Carl P. Prota D.M.D. Family Dentistry's website.
Led brand discovery sessions to clarify clients' visions, creating logos, branding assets, and custom graphic content aimed at attracting and engaging target audiences.
Provided clients with strategic marketing solutions focused on online engagement, lead generation, and customer retention through email marketing, social media, and digital advertising.
Built comprehensive brand identities from the ground up, managing clients' social media presence to enhance visibility and connection with their audiences.

Business Manager & Marketing Coordinator

Carl P. Prota D.M.D Family Dentistry

, CT

08.2020 - 01.2025

Increased patient retention through strategic marketing initiatives, fostering loyalty, and engagement within the patient base.
Designed and launched a user-friendly, SEO-optimized website, enhancing online visibility, and improving appointment scheduling efficiency.
Developed and executed email campaigns to educate patients and promote services, resulting in greater patient engagement and referral growth.
Boosted demand and retained high-value patients by implementing a waitlist system, ensuring a full schedule, even with last-minute cancellations.
Introduced flexible payment options that raised treatment plan acceptance by 50%, facilitating patient access to care, and increasing practice revenue.
Established a successful collections process that has, so far, recovered 30% of aged accounts, significantly improving cash flow.
Consistently sourcing streamlined, cost-effective solutions for office operations, supporting steady cash flow, and reducing operational costs.
Directed financial planning, budgeting, and forecasting efforts, contributing to a 20% increase in practice profitability over two years.
Managed day-to-day office functions, as well as staff and patient relations, optimizing satisfaction and operational efficiency across the practice.

Dental Assistant / Administrative Staff

Rodney Steller D.M.D

08.2017 - 03.2019

Coordinated patient scheduling, insurance benefits, and pre-treatment consultations, creating a welcoming and informed experience for each patient
Developed strategies to ease patient anxiety during visits and maintained smooth administrative operations to support both the dentist and patients
Supported the practice’s marketing and patient engagement through personalized follow-up communications, resulting in stronger patient rapport and trust

Treatment Coordinator and Head Dental Assistant

Carl P. Prota D.M.D Family Dentistry

08.2014 - 08.2017

Led a team of dental assistants, ensuring patient care was thorough and efficient, particularly during high-volume schedules
Initiated a patient referral and loyalty program, which reduced marketing expenses and increased patient retention rates
Consulted with patients to explain treatment plans and payment options, improving patient compliance with treatment plans by 20%

Education

BA - Communications

Southern New Hampshire University

08-2025

Health & Life Coach Certification -

Health Coach Institute

01.2018

Pre-requisites for BA -

University of Bridgeport

01.2014

Skills

Digital and social media marketing
Effective communication strategies
Branding
Content creation
Graphic design
Website design
Analytics and SEO
Social media strategy
Patient engagement content
Team management
Financial Budgeting

Calendar Management
Project management
Continuous Learning Initiatives
Employee Onboarding
Active listening
Strategic problem-solving
Enhance patient experience
Team cohesion
Interpersonal skills
Multitasking

Portfolio

FEATURED

Spotlight in Company Newsletter

Taylor Eaton's Website - Marissa Daigle-Pacelli Portfolio

Dr. Prota's Website - Marissa Daigle-Pacelli Portfolio

Growth after one Month

Timeline