Marissa Daigle-Pacelli
Wallingford,CT
Summary
Marketing and Business Development Leader with 12+ years driving brand growth, revenue, and operational success. Expertise spans healthcare, graphic design, and branding, with a proven record of building strong market presence, scaling multi-location operations, and leading high-performing teams. Achievements include doubling high-value case volume, increasing digital engagement by 500%+, and launching campaigns that expand customer acquisition and retention. Recognized for strategic vision, data-driven decision making, and the ability to align marketing initiatives with business growth goals.
Overview
11
11
years of professional experience
Work History
Regional Marketing & Communications Specialist
Oral Surgery Partners/Coastal Connecticut OMS
Hamden, CT
01.2025 - Current
- Launched a marketing department across multiple locations.
- Planned budgets for marketing initiatives while ensuring maximum return on investment.
- Successfully managing a $50,000 annual marketing budget for digital, print, and event campaigns.
- Secured 37 new referring practices in Q1, leading to a 100% increase in implant cases.
- Monitored trends in social media tools, applications, channels and design practices.
- Increased Instagram reach from 81 to 5,200, and Facebook views from 7,500 to 30,000 in Q1.
- Generated reports documenting performance of marketing efforts.
- Led a consumer research strategy through surveys and data analysis, resulting in marketing adjustments that improved engagement and referral outreach effectiveness.
- Designed and produced marketing collateral, including brochures, newsletters, and referral kits.
- Organized and hosted promotional events such as CE events/an open house, and lunch-and-learns to strengthen referral relationships.
- Managed relationships with external vendors, including implant representatives, and collaborated to gain sponsorships.
- Created content for websites, emails, brochures, press releases and other materials.
- Supported cross-functional initiatives and advised corporate teams on regional strategy.
- Maintained a thorough understanding of the competitive landscape through ongoing research.
- Recognized across the corporation in a monthly newsletter in Q2 for success in Q1.
- Personally recognized and invited by the Corporate Marketing Manager to support strategy and content development for national social media initiatives, including the creation of branded templates to be used across multiple regions.
- Personally selected to lead and mentor current and new marketers across the Northeast region, with a focus on motivation, professional growth, and supporting team development in underperforming areas for a nationwide healthcare organization.
Marketing Consultant and Graphic Designer
Independent Freelance Marketing & Design Work
01.2017 - Current
- Initiated freelance services in graphic design and brand consulting, integrating self-taught design skills with a passion for mentorship while completing a life coaching certification.
- Expanded services during a career break in 2019-2020 to care for my daughter, collaborating with small businesses to strengthen their online presence and brand identity.
- Designed and developed client websites optimized for user experience and SEO, including managing content and updates for Carl P. Prota D.M.D. Family Dentistry's website.
- Led brand discovery sessions to clarify clients' visions, creating logos, branding assets, and custom graphic content aimed at attracting and engaging target audiences.
- Provided clients with strategic marketing solutions focused on online engagement, lead generation, and customer retention through email marketing, social media, and digital advertising.
- Built comprehensive brand identities from the ground up, managing clients' social media presence to enhance visibility and connection with their audiences.
Business Manager & Marketing Coordinator
Carl P. Prota D.M.D Family Dentistry
, CT
08.2020 - 01.2025
- Increased patient retention through strategic marketing initiatives, fostering loyalty, and engagement within the patient base.
- Designed and launched a user-friendly, SEO-optimized website, enhancing online visibility, and improving appointment scheduling efficiency.
- Developed and executed email campaigns to educate patients and promote services, resulting in greater patient engagement and referral growth.
- Boosted demand and retained high-value patients by implementing a waitlist system, ensuring a full schedule, even with last-minute cancellations.
- Introduced flexible payment options that raised treatment plan acceptance by 50%, facilitating patient access to care, and increasing practice revenue.
- Established a successful collections process that has, so far, recovered 30% of aged accounts, significantly improving cash flow.
- Consistently sourcing streamlined, cost-effective solutions for office operations, supporting steady cash flow, and reducing operational costs.
- Directed financial planning, budgeting, and forecasting efforts, contributing to a 20% increase in practice profitability over two years.
- Managed day-to-day office functions, as well as staff and patient relations, optimizing satisfaction and operational efficiency across the practice.
Dental Assistant / Administrative Staff
Rodney Steller D.M.D
08.2017 - 03.2019
- Coordinated patient scheduling, insurance benefits, and pre-treatment consultations, creating a welcoming and informed experience for each patient
- Developed strategies to ease patient anxiety during visits and maintained smooth administrative operations to support both the dentist and patients
- Supported the practice’s marketing and patient engagement through personalized follow-up communications, resulting in stronger patient rapport and trust
Treatment Coordinator and Head Dental Assistant
Carl P. Prota D.M.D Family Dentistry
08.2014 - 08.2017
- Led a team of dental assistants, ensuring patient care was thorough and efficient, particularly during high-volume schedules
- Initiated a patient referral and loyalty program, which reduced marketing expenses and increased patient retention rates
- Consulted with patients to explain treatment plans and payment options, improving patient compliance with treatment plans by 20%
Education
BA - Communications
Southern New Hampshire University
08-2025
Health & Life Coach Certification -
Health Coach Institute
01.2018
Skills
- Digital and social media marketing
- Effective communication strategies
- Branding
- Content creation
- Graphic design
- Website design
- Analytics and SEO
- Social media strategy
- Patient engagement content
- Team management
- Financial Budgeting
- Calendar Management
- Project management
- Continuous Learning Initiatives
- Employee Onboarding
- Active listening
- Strategic problem-solving
- Enhance patient experience
- Team cohesion
- Interpersonal skills
- Multitasking
- AI
Timeline
Regional Marketing & Communications Specialist
Oral Surgery Partners/Coastal Connecticut OMS
01.2025 - Current
Business Manager & Marketing Coordinator
Carl P. Prota D.M.D Family Dentistry
08.2020 - 01.2025
Dental Assistant / Administrative Staff
Rodney Steller D.M.D
08.2017 - 03.2019
Marketing Consultant and Graphic Designer
Independent Freelance Marketing & Design Work
01.2017 - Current
Treatment Coordinator and Head Dental Assistant
Carl P. Prota D.M.D Family Dentistry
08.2014 - 08.2017
BA - Communications
Southern New Hampshire University
Health & Life Coach Certification -
Health Coach Institute
References
References available upon request.
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