Marissa Wilson
Product Strategist
Cleveland Heights,OH
Summary
Proactive and achievement-oriented Product Leader bringing 10 years of combined marketing, business and leadership experience with special emphasis on helping publishers launch new consumer products.
Concise and decisive communicator with organizational, multitasking and project management talents.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Director, Digital Products
Blavity, Inc
Remote
06.2019 - Current
- Develop the product vision, roadmap, go-to-market strategy and market positioning for new brands and products
- Lead a lean team of Marketers, UX researchers, product designers and Engineers through an agile product development process
- Work closely with organizational leadership to build new teams to support new brand
- Communicate critical launch operations to the appropriate stakeholders and implement new operational procedures to support new business units
- Motivate, develop, and coach junior product team members on how to develop solutions that meet business goals, document user stories, and provide specifications to development teams
General Manager
Blavity, Inc
Los Angeles, CA
07.2018 - 06.2019
- Supported the executive team during the acquisition of Travel Noire
- Built a team of writers, editors, and content marketers who increased our MAU from 20K to 350K in 6mos.
- Managed budget implementations, employee evaluations and contract negotiations.
- Evaluated suppliers to maintain cost controls and improve operations.
- Formed strategic partnerships and connected with potential clients to drive business development.
Marketing Manager
Blavity, Inc
Los Angeles, CA
05.2015 - 07.2018
- Oversaw daily marketing operations to boost brand awareness and drive traffic to multiple digital media platforms
- Led diverse, cross-functional teams to prepare marketing copy, images, videos, emails and other campaign collateral.
- Evaluated user preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Email Marketing Manager
Enplug
Culver City, CA
01.2016 - 05.2016
- Directed email marketing campaigns through conceptual planning, schedule management and final implementation.
- Developed creative presentations, trend reports, case studies and product data sheets to nurture sales leads
- Fielded customer questions to share information about products, availability and pricing.
- Contributed to customer-oriented team atmosphere driving sale targets and supporting organizational goals.
Education
Bachelor of Arts - Psychology
Ohio University
Athens, OH 09.2014 - 06.2018
Skills
Strategic Planning
Timeline
Director, Digital Products
Blavity, Inc
06.2019 - Current
General Manager
Blavity, Inc
07.2018 - 06.2019
Email Marketing Manager
Enplug
01.2016 - 05.2016
Marketing Manager
Blavity, Inc
05.2015 - 07.2018
Bachelor of Arts - Psychology
Ohio University
09.2014 - 06.2018
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