Marissa Gradei
Arlington,USA
Summary
Creative and self-motivated Social Media Manager with 3 years of experience. Successfully increased engagement by over 100% through strategic campaign planning and management. Skilled in running successful giveaway campaigns and managing a team of 17 influencers. Attentive to details and able to create compelling content that drives results.
Overview
3
3
years of professional experience
Work History
Senior Social Media Manager
Onelife Fitness
01.2023 - Current
- Develop captivating, informative, convincing, and enjoyable content for Instagram, TikTok, and Facebook
- Collaborate with the marketing team to develop and execute cohesive social media strategies that align with the company's overall brand image and goals
- Supervise the social media accounts of more than 50 clubs and individuals while serving as their main point of contact, including monthly communication via zoom meetings
- Implement new influencer marketing strategies while maintaining, managing, and building a relationship with numerous influencers
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Increased brand awareness by developing and implementing effective social media strategies.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Conducted media training for company executives and business leaders.
- Managed over 20 freelancers and influencers
Social Media Manager and Content Creator
Onelife Fitness
01.2022 - 12.2023
- Deliver a presentation on branding, social media, and content creation to over 300 high-performing members of each club during an annual convention.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Started and successfully grew an influencer program working with influencers with over 1 million followers
- Produced original, creative content for promotional advertisements and marketing materials.
Social Media Coordinator
Awestruck
04.2021 - 01.2022
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Expanded audience reach by identifying and connecting with key influencers in the industry.
- Improved customer satisfaction by promptly addressing inquiries and concerns via social media channels.
- Facilitated collaboration between team members by managing an editorial calendar of planned content across multiple platforms.
- Conducted regular audits of competitors'' social media presence to stay ahead of industry trends and inform internal strategy adjustments.
Marketing Intern
SchaumburgBoomers
05.2019
- Increased event participation through telephone sales
- Helped coordinate, setup, and execute events
- Attended community events to increase awareness and attendance at games.
Education
Bachelor of Arts - Business Administration And Management
Dominican University
River Forest, IL05.2020
Digital Marketing
University of Limerick
Limerick, Ireland12.2019
International Business
University of Strasbourg
Strasbourg, France08.2017
Skills
- Content Creation
- Social Media Management
- Brand Development
- Project Management
- Influencer Management
- Team Management
- Copywriting
- Editing and Proofreading
- Social Media Expertise
- Sponsorships
Timeline
Senior Social Media Manager
Onelife Fitness
01.2023 - Current
Social Media Manager and Content Creator
Onelife Fitness
01.2022 - 12.2023
Social Media Coordinator
Awestruck
04.2021 - 01.2022
Marketing Intern
SchaumburgBoomers
05.2019
Bachelor of Arts - Business Administration And Management
Dominican University
Digital Marketing
University of Limerick
International Business
University of Strasbourg
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