Marissa Hidalgo
Atascadero,CA
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Skilled in working under pressure and adapting to new situations and challenges. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
10
10
years of professional experience
Work History
Strategic Accounts Manager
Ernest Packaging Solutions
San Luis Obispo, CA
02.2024 - Current
- Established strong relationships with key decision makers within client organizations.
- Collaborated with cross-functional teams to develop innovative solutions for customers.
- Identified new business opportunities to increase revenue.
- Implemented regional sales plan for assigned territories in conjunction with corporate sales objectives.
- Nurtured professional relationships through personal client meetings and consistent check-ins.
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Facilitated the development of sales strategies to drive customers' profitability.
- Increased book of business by over $100,000 in profit within a year.
Brand Director
Law Estate Wines
Paso Robles, CA
09.2020 - 06.2023
- Developed and executed brand-building strategies to increase consumer awareness, engagement, and loyalty.
- Oversaw all sales avenues including management of our 4,000 person membership, their associated bi-annual shipments, tasting room strategy of sales as well as its associated staff, and traveled across the country in an effort to develop market relations.
- Was the main point of contact for all customer service relations.
- Facilitated record breaking sales via bi-annual releases and tasting room sales, while leading the company in personal sales performance and conversion rates for 2 years straight.
- Managed the development of creative assets for all branding initiatives across multiple channels.
- Performed market analysis to evaluate current trends in branding and advertising.
- Monitored competitive landscape to inform strategic decisions regarding product positioning.
Manager
The Wine House
Carmel Valley, CA
07.2018 - 07.2020
- Created monthly reports for senior management, summarizing operational performance metrics.
- Coached, mentored, and trained team members in order to improve job performance.
- Conducted regular meetings with staff to discuss progress and identify areas for improvement.
- Managed the staff schedule, inventory, supplies orders, and spearheaded staff education.
Administrator
Ron Kehl Engineering
San Jose, CA
04.2015 - 10.2016
- Answered incoming calls and responded to customer inquiries.
- Assisted in the development of new administrative systems, procedures and policies.
- Managed office supplies inventory and placed orders when necessary.
- Maintained filing system for important documents such as contracts and invoices.
- Managed international freight shipments
Education
Bachelor of Science - Human Physiology
University of Oregon
Eugene, OR06.2018
Skills
- Problem Solving
- Strategic Planning
- Strategy of Sales
- Organization
- Brand Strategy
- Customer service
- Communication
- Proficient in Excel reporting and Outlook
- Revenue generation
- Sales funnel optimization
- CRM software proficiency
- Client relationship building
- Pricing strategy
Timeline
Strategic Accounts Manager
Ernest Packaging Solutions
02.2024 - Current
Brand Director
Law Estate Wines
09.2020 - 06.2023
Manager
The Wine House
07.2018 - 07.2020
Administrator
Ron Kehl Engineering
04.2015 - 10.2016
Bachelor of Science - Human Physiology
University of Oregon
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