Marissa McLelland
Marketing Automation Manager
Farmington,NH
Summary
Results-driven Marketing Specialist with 6+ years of experience in leveraging technology to drive marketing initiatives and enhance customer engagement. Proven track record of implementing and optimizing marketing automation systems, CRM platforms, managing email and SMS marketing, and data analysis.
Overview
6
6
years of professional experience
Work History
MARKETING AUTOMATION MANAGER
The Resort at Paws Up
Farmington, NH
05.2023 - Current
- Work cross-functionally to identify operational and marketing processes that qualify for automation.
- Create CRM flows to improve sales workflows and guest experiences.
- Report on email performance and overall guest data in CRM.
- Manage monthly email marketing calendars and ongoing email automation.
LIFECYCLE MARKETING MANAGER
Optimum Healthcare IT
Indianapolis, IN
11.2022 - 04.2023
- Developed customer segmentation strategies for CRM to maximize marketing efforts.
- Identified audience personas and what the lifecycle of a customer looks like
- Configured custom fields and developed workflows to ensure accuracy of data capture.
- Managed email marketing initiatives from strategy to deployment
PROJECT MANAGER, EMAIL AND SMS MARKETING
Wavebreak
Indianapolis, IN
05.2022 - 11.2022
- Collaborated with a portfolio of e-commerce clients on their email marketing and SMS initiatives
- Anaylzed performance and data to make suggestions to clients on ways to improve
- Wrote copy for email and SMS and managed design teams to meet deadlines
EMAIL MARKETING & CONTENT SPECIALIST
Firsttracks Marketing Group
Pembroke, NH
10.2020 - 05.2022
- Created original content, including blog posts, articles, newsletters, and web copy, to improve SEO.
- Implemented email and SMS A/B testing for all clients to track performance and make data-driven recommendations.
- Worked across departments with designers, developers, and writers to meet client expectations.
Campaign Coordinator
Medicus Healthcare Solutions
Windham, NH
06.2019 - 10.2020
- Drove marketing intiatives and strategy for multiple sectors of the business, working cross-departmentally
- Reported on performance of campaigns
- Generated qualified leads for sales and tracked conversions from marketing
Education
STRATEGIC MARKETING -
Plymouth State University
Plymouth, New Hampshire01.2018
FULL STACK WEB DEVELOPMENT CERTIFICATE -
University of New Hampshire
Portsmouth, New Hampshire01.2020
Skills
- Hubspot, Klaviyo, Mailchimp, ConstantContact
- Salesforce CRM, Marketing Cloud, Pardot
- Paid ads (Google & Social Media)
- Zapier and CRM Integrations
- Data reporting and analysis
- HTML and CSS
- Copywriting
- Project Management
Websites
Timeline
MARKETING AUTOMATION MANAGER
The Resort at Paws Up
05.2023 - Current
LIFECYCLE MARKETING MANAGER
Optimum Healthcare IT
11.2022 - 04.2023
PROJECT MANAGER, EMAIL AND SMS MARKETING
Wavebreak
05.2022 - 11.2022
EMAIL MARKETING & CONTENT SPECIALIST
Firsttracks Marketing Group
10.2020 - 05.2022
Campaign Coordinator
Medicus Healthcare Solutions
06.2019 - 10.2020
STRATEGIC MARKETING -
Plymouth State University
FULL STACK WEB DEVELOPMENT CERTIFICATE -
University of New Hampshire
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