Marissa Morrison
Myers Flat,CA
Summary
Dynamic marketing professional with a proven track record at ShelterBox USA, driving integrated campaigns that surpassed fundraising goals by 30%. Expert in social media management and creative storytelling, I enhance brand visibility and audience engagement through data-driven strategies and impactful content. Committed to delivering measurable results in fast-paced environments.
Overview
1
1
year of professional experience
Work History
Freelance Marketing Manager
Self-Employed
Santa Barbara, United States
09.2024 - 02.2025
- Developed and executed strategic marketing campaigns for concerts, album releases, and live events via email (MailChimp), social, web, and print, increasing audience engagement by 40% and selling out shows for my client.
- Managed social media roadmaps, content calendars, digital promotions, and a website re-design, enhancing overall brand visibility by 30%.
- Coordinated partnerships with other musicians, influencers, and industry professionals to amplify promotional efforts and acheive my client's goals.
Digital Marketing Specialist
ShelterBox USA
Santa Barbara, United States
02.2024 - 09.2024
- Led five integrated marketing campaigns (digital, social, email, web) with consistent cross-channel messaging, exceeding quarterly online fundraising targets by 30%.
- Created human-interest stories and ambassador spotlights to illustrate organizational impact, increasing brand visibility by 15% on LinkedIn, Meta, and Instagram.
- Partnered with the Director of Marketing to design and send 10 targeted and segmented email campaigns to 80,000+ subscribers, increasing email click-through rates by 20%.
Education
Master - Technology Management
University of California, Santa Barbara
Santa Barbara06.2023
B.A. - Communication, Professional Writing
University of California, Santa Barbara
Santa Barbara07.2022
Skills
- Social media management
- Email marketing
- Content strategy
- Campaign analytics
- Brand visibility
- Audience engagement
- Creative storytelling
- Project management
- Data-driven decisions
- Market research
Awards
Promise Scholar, UC Santa Barbara, 08/18, Academic Excellence: Awarded a $120,000 UCSB Promise Scholarship for outstanding academic performance and professional development.
References
References available upon request.
Timeline
Freelance Marketing Manager
Self-Employed
09.2024 - 02.2025
Digital Marketing Specialist
ShelterBox USA
02.2024 - 09.2024
Master - Technology Management
University of California, Santa Barbara
B.A. - Communication, Professional Writing
University of California, Santa Barbara
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