Marissa Robinson
McDonough,GA
Summary
Enterprise Implementation Manager with 7+ years experience in Auto-Tech industry. Expert in project management, client relationship management, API testing, and enterprise-level implementation. Proven track record of managing complex projects, driving client success, and enhancing product delivery through cross-functional collaboration. Strong background in technical integration, data analysis, and process optimization.
Overview
11
11
years of professional experience
Work History
Sr. Strategic Implementation Manager
AutoFi
Remote
08.2021 - 06.2024
- Led the full lifecycle of enterprise implementations, ensuring seamless integration of AutoFi's API platform for high-profile clients
- Established and nurtured relationships with operational and product teams, contributing to successful project outcomes and client satisfaction
- Oversaw technical program management, collaborating with internal and external teams to ensure timely and accurate delivery
- Developed standardized communication strategies to enhance collaboration between AutoFi and enterprise partners
- Spearheaded the creation and maintenance of client-facing documentation, improving transparency and client communication
- Developed R1/DT Reconciliation processes for all partners to ensure dealer MM info is Active, and lenders are correctly configured by compliance guidelines, which resulted in a 20% reduction of lender reported errors
- Managed and supported the development of Strategic Partners Standard Operating Procedures (SOPs), which included both partner-specific and departmental processes
- These SOPs were designed to ensure compliance and facilitate team training
- Successfully managed multiple enterprise accounts simultaneously, achieving quality and volume goals
- Conducted API/script testing, developed reconciliation processes, and created virtual networks on Azure API platform
- Streamlined operations, improving project delivery times by 30%, enhancing overall efficiency.
Customer Success Manager
Gubagoo
Remote
02.2020 - 08.2021
- Built and maintained positive relationships with clients, ensuring their needs were met through tailored business programs
- Delivered exceptional client support, ensuring timely and accurate responses to client requests (SLA 1 hour)
- Improved customer retention rate by 15% through personalized communication strategies
- Collaborated with internal teams to resolve client issues, leading to improved client satisfaction and retention
- Managed client data and communications using CRM systems, keeping all information up-to-date.
Implementation DMS Specialist
PureCars
Atlanta, GA/Remote
12.2017 - 02.2020
- Managed client onboarding processes, ensuring data feeds were active and accurate for dealer sales and service data
- Trained clients on DMS connectivity and PureCars platform, driving product understanding and successful implementation
- Conducted sales and service data analysis to develop dashboard reports in Salesforce for the Customer Success team, enhancing post-launch dealer communication
- Facilitated vendor management across all integrations and successfully completed required configurations
- Developed and monitored support tickets, ensuring timely and effective resolution of issues.
Co-Op Compliance Analyst
Cox Automotive - Autotrader
Atlanta, GA
12.2015 - 12.2017
- Conducted compliance oversight, contract review, and managed the timely delivery of advertising design deliverables
- Supported design teams by creating and revising a wide variety of Co-Op creative briefs for online graphics
- Monitored and modified SOP documentation, ensuring compliance with OEM guidelines
- Facilitated quarterly meetings to ensure Autotrader's compliance with OEM guidelines for each brand, focusing on graphics and contract levels of service (LOS)
- Handled compliance checks for 120 enterprise clients, ensuring adherence to regulations.
Data Analyst (Contract)
Equifax
Alpharetta, GA
02.2015 - 12.2015
- Created and streamlined data interfaces, troubleshooting issues, and enhancing automation processes
- Provided first-level client support, resolving data-related issues and coordinating with global colleagues to ensure seamless service
- Managed databases and ensured timely and accurate reporting processes
- Monitor and analyze key metrics to identify trends, anomalies, and opportunities for improvement within the business
- Gather data from various sources, ensuring accuracy, consistency, and completeness through data cleaning and preprocessing
- Develop, implement, and maintain data models to support predictive analytics and decision-making processes
- Create and maintain dashboards, visualizations, and reports to present data insights in a clear and actionable format for stakeholders
- Analyze large datasets to identify trends, patterns, and correlations using statistical methods, software tools, and programming languages like SQL.
Data Analyst
QBE First
Marietta, GA
12.2013 - 02.2015
- Sorted and processed incoming tax-related documents, ensuring accurate payment assessments
- Maintained complete and accurate client information within the QBE database system
- Analyze and manage tax-related data, ensuring compliance with tax regulations, and supporting the tax department with data-driven insights
- Create and maintain documentation for data processes, methodologies, and best practices; train team members on data tools and techniques
- Monitor changes in tax regulations and ensure that data practices align with current tax laws and standards.
Education
Associates Degree in Business Technology -
Ivy Tech Community College
Skills
- Project Management
- Process Development
- API Testing
- Technical Skills
- Software Proficiency
- SQL query writing
- Salesforce
- JIRA
- Data Analysis/Modeling
- Problem Solving
- Product Support
- Account Management
- Compliance
- Training
- Interpersonal Communication
- Software Implementation
- Data Migration
- Time management
- System Integration
Project - CarGurus API Marketplace Initiative, 06/2022-09/2022
Scope: Led the successful pilot program and phased Go Live initiative for all franchised and independent dealer groups/dealers, including ongoing support for the CarGurus Partner.
Responsibilities: Coordinated with the CarGurus Partner to ensure a smooth rollout. Managed pilot testing phases, gathered feedback, and made necessary adjustments before full implementation.
Outcome: Successfully transitioned all targeted dealer groups to the new system, resulting in over 3,000 dealers added to the platform. Enabled instant loan-decisioning functionality through seamless API integration with RouteOne and Dealertrack, leading to enhanced operational efficiency and dealer satisfaction.
Project - Stellantis/CCAP Captive Migration, 11/2023-02/2024
Scope: Migration from Chrysler Capital to Stellantis OEM Captive, rerouting loan decisioning for over 10,000 dealer accounts in response to the Partner's request to meet new OEM Captive requirements.
Responsibilities: Developed and ran SQL scripts for F&I middleman lender verification across all environments. Updated Salesforce, Sigma, and Formstack databases to reflect the new lender configurations.
Outcome: Completed the migration ahead of schedule with zero reported captive lender errors.
Project - RouteOne/Dealertrack F&I Reconciliation, 01/2024-04/2024
Scope: Oversaw the reconciliation of F&I middleman ID integrations for all Strategic Partners to ensure IDs were active and capable of receiving loan decisioning.
Responsibilities: Coordinated with cross-functional teams to develop and implement an automated process to manage the reconciliation of our 3rd party F&I vendors across all Strategic Partners to ensure there was no lag in service for Active dealers.
Outcome: Proactive outreach to Partners, decreasing support tickets by 5%, achieved a 20% reduction in lender-reported errors, and increased transactional data by 4%.
References
References available upon request.
Timeline
Sr. Strategic Implementation Manager
AutoFi
08.2021 - 06.2024
Customer Success Manager
Gubagoo
02.2020 - 08.2021
Implementation DMS Specialist
PureCars
12.2017 - 02.2020
Co-Op Compliance Analyst
Cox Automotive - Autotrader
12.2015 - 12.2017
Data Analyst (Contract)
Equifax
02.2015 - 12.2015
Data Analyst
QBE First
12.2013 - 02.2015
Associates Degree in Business Technology -
Ivy Tech Community College
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