Summary
Overview
Work History
Education
Skills
Personal Interests
Timeline
Generic

Marissa Scheerer

Los Angeles,CA

Summary

Growth-oriented Brand & Marketing professional with 8+ years experience—emphasis on strategy, partnerships & integrated, multi-channel marketing. Passionate leader with entrepreneurial mentality, exceptional project management and effective communication. Combines creativity & relationship skills with a data-driven approach to drive measurable business outcomes.

Overview

9
9
years of professional experience

Work History

Brand Strategy & Marketing Consultant

Self-Employed
01.2015 - Current
  • NORA The Agency (Lifestyle Agency): Strategy, Copywriting and Partnerships Lead. Strategic marketing—research, ideation, execution—for clients in Spirits/RTD Cocktails, Creative and Membership Communities, Wellness.
  • Cutwater Spirits x GoPuff (Spirits, Consumer Goods): Account Director and Sr. Producer. Client Relationships, Strategy, Production.
  • Solvd Together & Deloitte (Tech, L&D): Brand Identity, Website, Employer Branding and Copywriting.
  • Too Short Brand (Lifestyle Cannabis) - Brand Identity, Strategy, Go-to-Market, Copywriting, and Trade Shows.

Director of Marketing

The Aster
10.2022 - Current
  • Devised and executed hotel, members' club, rooftop bar & restaurant brand marketing plans and communications strategies to hit awareness and revenue goals using PR, digital—email, social media, PPC, SEO/SEM— partnerships, PR, VIP/influencer relations, experiential and word of mouth tactics.
  • Hired and directed team of creatives (graphic design, web, photo, video, copywriting) to generate dynamic marketing content, collateral and communication tools for brand education, sales and promotional campaigns.
  • Developed go-to-market communication plans and press releases for fresh pitch angles, new product launches and promotions.
  • Developed annual and seasonal advertising campaigns and content designed to build brand awareness, attract new customers, and retain current.
  • Planned, coordinated and directed all photo and video shoots for sales, brand, and marketing purposes.
  • Conducted market analysis and research to identify trends and opportunities for expanding reach and hitting target demographics.
  • Managed budget in excess of $1M.

Brand Manager, Cultural Marketing

The Hoxton
09.2018 - 03.2020
  • Developed and executed go-to market strategy for international brand to enter US market (PDX + LA)
  • Copywriting, content & communications strategy
  • Created ambassador strategy to support brand awareness: ideated programming and engaged community of 176 loyal influential locals
  • Developed and executed hotel and F&B brand launch strategies for new Downtown LA market (2 restaurants and bars + 176 room hotel)
  • Created and produced 30+ launch events with key partners
  • Ideated and produced 3-5 monthly events/activations ongoing (after opening)
  • Leveraged relationships with locals and target brand partners, with focus on local social impact initiatives, and key arts and entertainment contacts

Event Director, Programming & Partnerships

Comparably, TechFair LA + Seattle
01.2018 - 07.2018

Head of Strategy, Events & Marketing

Create Yoga
01.2016 - 01.2018

Account Manager: Brand Strategy, Social & PR

The Kitchen Collaborative Agency
09.2015 - 07.2016

Education

Bachelor of Arts - Literature & Creative Writing

University of California, Santa Cruz
Santa Cruz, CA

Skills

  • Partnership development
  • Reporting, analytics & performance measurement
  • Research, consumer market & competitive analysis
  • PR, influencer & community relations
  • Cross-functional team & project management
  • Brand strategy, development & recognition optimization
  • Integrated-multichannel marketing
  • Strategic planning & process development

Personal Interests

  • Yoga & meditation. Camping, hiking & rock climbing.
  • Organizing—bookshelves & accessories organized in color order.
  • Reading, writing, art, music & culture.
  • Learning & building meaningful relationships.
  • Mission-driven projects, opportunities to make a difference.

Timeline

Director of Marketing

The Aster
10.2022 - Current

Brand Manager, Cultural Marketing

The Hoxton
09.2018 - 03.2020

Event Director, Programming & Partnerships

Comparably, TechFair LA + Seattle
01.2018 - 07.2018

Head of Strategy, Events & Marketing

Create Yoga
01.2016 - 01.2018

Account Manager: Brand Strategy, Social & PR

The Kitchen Collaborative Agency
09.2015 - 07.2016

Brand Strategy & Marketing Consultant

Self-Employed
01.2015 - Current

Bachelor of Arts - Literature & Creative Writing

University of California, Santa Cruz

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Marissa Scheerer