MARISSA TRAGLIO
CHICAGO,IL
Summary
Knowledgeable Account professional with proven background in senior leadership roles, driving strategic initiatives and results, as well as fostering organizational growth. Successfully led cross-functional teams to achieve key business objectives, enhancing operational efficiency and stakeholder satisfaction. Exhibits strong leadership and adaptability to changing business needs.
Overview
11
11
years of professional experience
Work History
Sr. Director & Director Brand Partnerships
United Entertainment Group
10.2021 - Current
- Agency lead for the largest SCJ Global category, the Pest Control Business Unit, helping to drive cultural relevance through comprehensive partnerships focused on entertainment, sports and lifestyle marketing
- Head of APAC and LATAM global business units, overseeing local team affiliates across markets and responsible for activating campaigns with local agency leads and clients across Pest Control, Home Cleaning and Air Care categories
- Create and pitch culturally relevant brand strategies to deliver against short and long-term growth goals with internal divisions and specialty teams leveraging IP across TV/film, music, sports, lifestyle and celebrity partners
- Develop and execute multi-year partnership deals with enterprise companies such as Walt Disney Co., detailing unique event-based activations and high-profile sponsorship footprints at Walt Disney World during the Int'l Flower & Garden Festival and year-round
- Managed high-profile omnichannel campaign launch featuring a celebrity partnership with Pharrell Williams and his non-profit YELLOW, highlighting their philanthropic efforts in support of the new SCJ brand STEM, earning Product of the year in 2024
- Identify, contract and collaborate with social creators, influencers and celebrity talent to create breakthrough content and execute detailed social-first campaigns, amplifying creative ideas that connect with target audiences across key platforms
- Consistently provide thought leadership and identify disruptive ideas around cultural insights and trends via creative storytelling
- Actively evaluate and pursue new opportunities to recognize company revenue resulting in increased profit for the agency
- Manage day-to-day account operations responsible for leading and executing annual agency scopes, developing internal and external processes, fiscal planning, finances and team staffing
Account Supervisor
Dentsu Mcgarrybowen
01.2018 - 07.2019
- Account lead on the integrated campaign launch of Disney's Riviera Resort, the newest and 15th Disney Vacation Club property at Walt Disney World, earning the fastest sell-out rate since DVC's launch
- Helped develop the creative look and feel of the property and managed a high profile, 3-day production shoot in Orlando in order to deliver premium and exclusive assets that were used as part of the first marketing campaign to hit the market
- Led a high-profile re-branding campaign for Kingsford products, including managing a content shoot in Los Angeles to develop a creative asset portfolio used across various touchpoints to drive sales during the Summer season
- Responsible for overseeing and managing local and remote third-party production and creative teams from strategy development through launch, working across multiple omnichannel campaigns and juggling several different work streams
- Consistently provided thought leadership by actively developing innovative marketing strategies and effective brand positioning in response to client challenges in order to provide solutions in delivering successful campaigns aligned to business goals
- Key decision maker in implementing new internal and client processes using specialized software to effectively communicate, track and optimize work
Sr. Account Executive & Account Executive
Ogilvy
02.2014 - 12.2017
- Primary team lead for an integrated, multichannel campaign from briefing and strategic planning to in-market launch for Huggies Little Swimmers - 'Training for 2032' campaign, in partnership with the Michael Phelps family, earning Silver in the Social Influencers category at the London International Awards 2017
- Managed and presented integrated plans and creative work from conception through pre/post-production, including developing effective briefs, crafting strategic narratives and helping to produce static and digital creative assets for multiple product skews aligned to client business objectives
- Primary point of contact between client and internal/external agency teams, to develop and facilitate timely communication and agency recommendations, driving consistent work and achieving synergies across the Baby Childcare product portfolio
- Collaborated with creative and production teams to research, evaluate, pitch and award directors and photographers for content shoots in order to develop quality, best in class creative work for clients, strategically tailored and targeted for various platforms
- Advised, motivated and mentored direct reports to foster growth and establish career goals, building stronger talent for the agency
Education
Bachelor of Arts - Communication Studies & Marketing
University of San Diego
San Diego, CA05-2010
Skills
- Collaborative Leadership
- Social & Digital Content Development and Management
- Client & Interpersonal Relationships
- Creative & Story Pitching
- Omnichannel Go-to-Market Strategies & Tactical Plans
- Talent & Influencer Campaigns and Contract Management
- Vendor Identification & Management
- Scope & Staff Development
- Operations & Finance
- Business Growth Opportunities
- Detail Oriented Execution
- People Management
Timeline
Sr. Director & Director Brand Partnerships
United Entertainment Group
10.2021 - Current
Account Supervisor
Dentsu Mcgarrybowen
01.2018 - 07.2019
Sr. Account Executive & Account Executive
Ogilvy
02.2014 - 12.2017
Bachelor of Arts - Communication Studies & Marketing
University of San Diego
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