Marissa Walker
Shalimar,FL
Summary
Results-driven business development and hospitality professional with over 15 years in customer engagement and event execution. Expertise in cultivating retail partnerships, executing impactful promotional campaigns, and enhancing brand visibility. Recognized for strong communication and leadership in fast-paced environments, consistently delivering exceptional customer experiences.
Overview
19
19
years of professional experience
Work History
Business Development Coordinator & Alcohol Brand Ambassador
Buffalo Rock
12.2025 - Current
- Coordinated brand activations and promotional campaigns that elevated product awareness and drove sales growth.
- Represented premium beverage brands at in-store promotions, tastings, and special events to engage customers and enhance brand visibility.
- Develop and maintain strong relationships with retail partners and customers.
- Executed merchandising initiatives while upholding brand standards to create an impactful retail presence.
- Collaborate with sales teams to support business growth and market expansion.
Business Development Coordinator
Cash's Cabana LLC
01.2012 - 12.2025
- Developed business strategies and coordinated customer outreach initiatives to enhance client acquisition.
- Coordinated promotional campaigns that facilitated business expansion and increased market presence.
- Established strong partnerships with local businesses and clients to enhance collaboration.
- Drafted contracts for new client acquisition and renewals, ensuring compliance and clarity.
- Supported marketing efforts, increasing community engagement through targeted initiatives.
- Organized and supported charity events to build community connections and foster local engagement.
Bartender / Server
Crush Wine Bar
Santa Rosa Beach, USA
01.2008 - 01.2012
- Created memorable guest experiences in high-volume, upscale environment.
- Suggested wines, spirits, and cocktails, enhancing beverage sales.
- Managed cash handling, inventory, and daily bar operations.
- Cultivated strong customer relationships through attentive service.
Assistant Manager
Harry & David
Miramar Beach, USA
01.2008 - 01.2012
- Oversaw daily store operations and staff, ensuring smooth workflow and high team morale.
- Managed opening and closing procedures, safe counts, and bank deposits.
- Created employee schedules and assisted with recruiting and training.
- Planned and executed in-store events and seasonal promotions, enhancing customer engagement and sales.
- Upheld exceptional customer service standards, contributing to customer satisfaction and loyalty.
Education
Some College (No Degree) - Philosophy
North West Florida
Niceville, FLSkills
- Alcohol Brand Representation
- Beverage Sales
- Business Development
- Customer Relationship Management
- Customer Engagement
- Event planning
- Retail Marketing
- Brand Storytelling
- Leadership & Team Development
- Supply Chain Coordination
- Time Management
- Microsoft Office
Timeline
Business Development Coordinator & Alcohol Brand Ambassador
Buffalo Rock
12.2025 - Current
Business Development Coordinator
Cash's Cabana LLC
01.2012 - 12.2025
Bartender / Server
Crush Wine Bar
01.2008 - 01.2012
Assistant Manager
Harry & David
01.2008 - 01.2012
Some College (No Degree) - Philosophy
North West Florida