Summary
Overview
Work History
Education
Skills
Websites
Volunteer Experience
Timeline
Generic

Marissa Wheeler

Columbus,Ohio

Summary

Experienced Marketing professional with a strong background in project team support and operational efficiency. Proven track record of improving processes and delivering high-quality campaigns. Skilled in multitasking, problem-solving, and organization.

Overview

9
9
years of professional experience

Work History

Senior Marketing Strategy Associate

J.P. MORGAN CHASE & CO.
01.2021 - Current
  • Execute multi-channel campaigns from concept development to delivery while supporting test designs and analytics to best answer results and provide improvement recommendations for future versions
  • Led creative development briefings with internal and external agencies for collateral execution
  • Played an integral role in launching successful projects by coordinating tasks among cross-functional teams while adhering closely to established strategy, timelines and budgets
  • Delivered campaigns using business-approved tools and systems to ensure all tactics are properly documented and comply with all Audit and Controls requirements
  • Managed the external Debit partnership with Walt Disney Inc. while facilitating all campaign components for internal deliveries
  • Developed and successfully implemented the first test with direct deposit eCoupon and Chase First Banking strategies to increase customer satisfaction and engagement

Senior Digital Marketing Specialist

JUSTICE
02.2020 - 12.2020
  • Facilitated conversations with external vendors to strategize, plan and execute new relationships with large blogger platforms to boost content and collections, successfully resulting in a 0.3% click-through rate
  • Strengthened brand consistency across all channels by enforcing company style guidelines in all marketing materials
  • Strategized, executed and managed the individual project needs for paid digital campaigns across affiliate, display, paid search, SEO, and media buys
  • Effectively created strategy, defined goals, managed vendor relationships, and optimized campaigns for continued improvement
  • Collaborated with cross-functional teams to develop and execute integrated marketing campaigns for product launches and promotions
  • Analyzed campaign performance data to identify areas of improvement and optimize future efforts accordingly

Digital Marketing Operations Specialist

JUSTICE
02.2018 - 02.2020
  • Managed the process and execution of daily digital channels including emails, homepages and text messages successfully resulting in a 30% site track and 31% revenue through email clicks
  • Tracked key performance indicators to measure success of campaigns
  • Executed strategy of all paid digital media channels for each floor set and season resulting in a combined EMR of $1.79
  • Facilitated and manage organic search projects and analysis to better SEO practices driving 236K unique site visits and a 4.9% conversion rate
  • Implemented and supervised the digital shopping catalog

Social Media Manager

WHITEBOARD MARKETING
06.2017 - 02.2018
  • Successfully built a loyal following for clients by consistently sharing valuable content that resonated with the target audience
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Designed editorial content strategy, curated and segmented editorial content to increase engagement and channel growth
  • Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.

Social Media Marketing Manager

FRANK HAUN AT BOB WEBB
02.2017 - 02.2018
  • Managed multiple social media platforms for increased engagement and audience growth
  • Developed customized paid advertising campaigns for maximum return on investment.
  • Managed weekly editorial calendars, copywriting and publishing of posts to selected demographic audiences
  • Boosted brand awareness by developing and implementing targeted social media campaigns
  • Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience

Social Media Marketing Consultant

BOB WEBB HOMES
02.2017 - 02.2018
  • Coordinated monthly meetings to visit homes and collaborate on weekly editorial calendars for social media platforms
  • Developed and managed social media marketing tasks for clients in real estate sector
  • Tracked competitor activity on social platforms to identify opportunities for growth or potential threats
  • Conducted market research to inform data-driven decisions in campaign planning and execution
  • Updated and monitored clients' social media sites so that content was fresh and relevant

Communications/Marketing Intern

DUBLIN CONVENTION & VISITORS BUREAU
01.2016 - 05.2017
  • Published weekly blog posts via website and monthly e-Newsletters
  • Assisted in the maintenance and monitoring of all social media platforms and audiences
  • Brainstormed and developed monthly editorial calendars maintaining event, blog, website, and e-Newsletter content
  • Provided administrative support during events such as city parades or client meetings, contributing to a polished professional presence that represented the company well in networking opportunities

Public Relations/Social Media Intern

A KID AGAIN
08.2015 - 01.2016
  • Assisted in event planning and execution for various campaigns
  • Boosted brand awareness by creating and scheduling engaging content across various social media platforms
  • Developed and executed social media campaigns for optimal reach, engagement, and growth

Education

Bachelor of Arts - Strategic Communications

The Ohio State University
Columbus, Ohio
05.2017

Skills

  • Omni-Channel Marketing
  • Project Management
  • Campaign Delivery
  • Attention to Detail
  • Budget Management
  • Cross-Functional Teamwork
  • Strong Communication Skills
  • Process Improvement
  • Creative Strategy Development
  • Microsoft Applications Proficiency

Websites

Volunteer Experience

  • HAITI STUDENT MISSIONARY TEAM, 06/2014, 06/2016, Taught English to residents of Canaan and helped to connect community in surrounding areas.
  • GRACE FELLOWSHIP, 2014 - 2017, Head of Connections team creating monthly serving schedules using an online servicing system, overseeing communication between all team members and new visitors.

Timeline

Senior Marketing Strategy Associate

J.P. MORGAN CHASE & CO.
01.2021 - Current

Senior Digital Marketing Specialist

JUSTICE
02.2020 - 12.2020

Digital Marketing Operations Specialist

JUSTICE
02.2018 - 02.2020

Social Media Manager

WHITEBOARD MARKETING
06.2017 - 02.2018

Social Media Marketing Manager

FRANK HAUN AT BOB WEBB
02.2017 - 02.2018

Social Media Marketing Consultant

BOB WEBB HOMES
02.2017 - 02.2018

Communications/Marketing Intern

DUBLIN CONVENTION & VISITORS BUREAU
01.2016 - 05.2017

Public Relations/Social Media Intern

A KID AGAIN
08.2015 - 01.2016

Bachelor of Arts - Strategic Communications

The Ohio State University

Similar Profiles

CREATE PROFILE
Marissa Wheeler