Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Marissa Yahney

Queens,NY

Summary

Data-driven site merchandiser with seven years of e-commerce experience in fashion. Expertise in optimizing site navigation and executing strategies that enhance digital sales. Proven ability to identify trends and manage multiple projects effectively. Strong relationship-building skills contribute to team growth and success.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Associate Manager, E-commerce; Jewelry & Watches

Macy’s Inc.
New York, NY
06.2023 - Current
  • Manage $700M business across four divisions as a strategic category owner, developing seasonal vision decks and playbooks for key events, identifying white space opportunities through competitive analysis, delivering insights based on performance vs. sales plans, and using data to drive storytelling and create an inspiring one-stop shopping experience for the customer.
  • Achieved $4.3M in one day (TY) vs. $2.8M in two days (LLY) during the Holiday '23 Flash Sale, with strong funnel metrics: Visits +18% and PDP Rate +14%, through the implementation of simplified navigation to reduce clicks to product and collaboration with the CRM team to boost traffic circulation and awareness.
  • Developed a strategy to improve assortment clarity through educational components and enhanced browse experiences, including the introduction of alternative on-figure imagery for jewelry to help customers visualize sizing for studs, hoops, and necklaces, resulting in a 12% increase in PDP Visits.
  • Led SEO and Taxonomy project with SEO and UX teams to optimize Jewelry/Watches navigation, adding a scroll-able feature on PLPs for easier product discovery, resulting in $21.2M in participation revenue and a 19% conversion rate during Fall '24 STD.
  • Outlined and presented the unification of Fine and Fashion Jewelry classifications, simplifying navigation and aligning with customer shopping behavior across Browse and Search, leading to improved unit conversion rate of +24% across earrings, rings, and necklaces.
  • Facilitated workshops to train consultants on new systems like AEM, improving tactical execution, while mentoring assistants and interns on workload management and career development at Macy’s.

Associate Manager, E-commerce; Kids & Baby

Macy’s Inc.
New York, NY
02.2022 - 06.2023
  • Managed $94.5M Infant’s business, driving a 47% increase in sales and conversion YoY during Spring '23 by identifying online opportunities such as simplifying navigation and improving discoverability, while also developing and executing strategies to enhance the customer shopping experience for children’s multi-packs.

E-commerce Merchandising Coordinator

Tommy John
New York, NY
09.2021 - 01.2022
  • Optimized and managed site updates across the homepage, PLP, and PDP experiences, leveraging KPIs and customer shopping behavior insights to drive conversion rate growth.

Education

Bachelor of Applied Science Degree - Fashion Merchandising Management

Fashion Institute of Technology
New York
01.2016

Study Abroad Program - Fashion Business & Marketing

Polimoda International Institute
Italy
01.2015

Skills

  • Adobe Experience Cloud
  • Adobe Experience Manager
  • Figma
  • STARS programs
  • JIRA
  • Aprimo DAM
  • Google Analytics
  • Shopify
  • Salesforce Demandware
  • Constructor
  • Looker
  • MicroStrategy
  • Data analysis
  • E-commerce strategy
  • Content management
  • Team leadership
  • Project management abilities
  • Strategic thinking
  • Marketing

Certification

Pilates Mat Instructor, Power Pilates

  • Intermediate Level | Completed June 2024
  • Beginner Level | Completed April 2024

CPR and AED Certified

  • Completed July 2025

Timeline

Associate Manager, E-commerce; Jewelry & Watches

Macy’s Inc.
06.2023 - Current

Associate Manager, E-commerce; Kids & Baby

Macy’s Inc.
02.2022 - 06.2023

E-commerce Merchandising Coordinator

Tommy John
09.2021 - 01.2022

Bachelor of Applied Science Degree - Fashion Merchandising Management

Fashion Institute of Technology

Study Abroad Program - Fashion Business & Marketing

Polimoda International Institute

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