Marissa Herring
USA
Summary
Dynamic marketing professional with a proven track record at Image Skincare, specializing in trade and brand marketing. Skilled in leading 360° activations, driving retail partnerships, and aligning cross-functional teams. Known for enhancing brand visibility and delivering results through strategic communication and execution.
Overview
9
9
years of professional experience
Work History
Trade Marketing, Assistant Manager
Image Skincare
, USA
10.2024 - Current
- Strategize and carry out marketing initiatives for national accounts.
- Manage the B2B promotions calendar to ensure alignment with the Marketing calendar.
- Brief marketing and design concepts, managing projects from start to finish.
- Develop and create trade activation deliverables.
- Optimize POS campaigns to drive traffic and boost sales conversion.
Assistant Global Brand Marketing Manager
Dr. Dennis Gross Skincare
, USA
07.2022 - 10.2024
- Managed global 360 campaign launches.
- Implemented education initiatives for North American retail teams, aligning with Sephora's brand standards.
- Managed global packaging artwork development.
- Developed and executed global marketing strategies aligned with three-year plans.
- Directed EU re-packing initiative, enhancing worldwide market visibility.
Associate Manager, Omnichannel Marketing (Beer National Accounts)
Constellation Brands
, USA
06.2022 - 07.2022
- Developed omnichannel retail programs for major accounts.
- Directed national rebate initiatives and retail promotions, achieving substantial brand growth.
- Created digital shopper journey programs.
Associate Brand Marketing Manager
Sephora
, USA
11.2020 - 06.2022
- Collaborated with over 25 hair brand stakeholders to effectively implement marketing initiatives.
- Worked with various departments to implement marketing projects.
Auxiliar De Conversación
Escuela Montemar
Madrid, Spain
10.2018 - 11.2020
- Led cultural activities for ESL students.
Advertising & Marketing Coordinator
V Magazine
New York, USA
10.2016 - 10.2018
- Directed digital, social media, and influencer campaigns.
Education
Integrated Marketing course -
Cornell University
Remote05.2020
Marketing & Social Media courses -
Universidad Europa Miguel De Cervantes
Madrid, Spain01.2020
Bachelor of Arts - Communication & Rhetoric and Spanish
State University of New York at Albany
Albany, New York01.2014
Skills
- Retail partnerships
- Trade marketing
- Brand management
- Sales strategies
- Cross-departmental alignment
- Brand promotion
- Partnerships
- 360 activations
Languages
Spanish
Full Professional
Portuguese
Limited
Timeline
Trade Marketing, Assistant Manager
Image Skincare
10.2024 - Current
Assistant Global Brand Marketing Manager
Dr. Dennis Gross Skincare
07.2022 - 10.2024
Associate Manager, Omnichannel Marketing (Beer National Accounts)
Constellation Brands
06.2022 - 07.2022
Associate Brand Marketing Manager
Sephora
11.2020 - 06.2022
Auxiliar De Conversación
Escuela Montemar
10.2018 - 11.2020
Advertising & Marketing Coordinator
V Magazine
10.2016 - 10.2018
Integrated Marketing course -
Cornell University
Marketing & Social Media courses -
Universidad Europa Miguel De Cervantes
Bachelor of Arts - Communication & Rhetoric and Spanish
State University of New York at Albany
Similar Profiles
JULIO DE PAULAJULIO DE PAULA
Warehouse Associate at Image SkincareWarehouse Associate at Image Skincare
Jean Jeffry NapoleonJean Jeffry Napoleon
Warehouse Associate at Image SkincareWarehouse Associate at Image Skincare
Melissa RileyMelissa Riley
Nebraska Territory Manager and Clinical Educator at Sorella Apothecary SkincareNebraska Territory Manager and Clinical Educator at Sorella Apothecary Skincare