Summary
Overview
Work History
Education
Skills
Timeline
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MARISSA MEYERS

Sacramento,CA

Summary

Experienced Revenue Operations and Process Automation Manager with a history of working in the SaaS and API industries with a passion for improving operational efficiency in organizations. Proven track record as an accomplished Sales Development Manager, dedicated to coaching and building high-performing teams while optimizing sales processes for maximum revenue growth.

Overview

10
10
years of professional experience

Work History

SALES DEVELOPMENT CONSULTANT

INSIDESCALE
07.2023 - 09.2023
  • Successfully managed and optimized the performance of two distinct client SDR teams, fostering close alignment with client leadership and cross-functional stakeholders
  • Clients were EverOps and ConductorOne
  • Provided targeted coaching that resulted in 30% reduction in ramp-up time for new team members and a substantial 25% boost in overall team output (250 calls and 100 emails per day)
  • A 36% increase in meetings generated across both clients
  • Spearheaded the acquisition of high-quality prospect data through meticulous research and data mining techniques, laying the foundation for targeted sales development campaigns.

MARKETING OPERATIONS MANAGER

VENAFI
07.2022 - 12.2022
  • Reported directly to the Director of Marketing Operations, and covered all GTM functions, managing RevOps stack across multiple departments
  • Collaborated with the Sales team to carry out strategic campaigns for demand and lead generation leading to a 33% growth in qualified leads generated for the Sales team
  • Ensured integrations were properly mapped between RevOps stack and Salesforce, resulting in a 42% reduction in data synchronization errors.

GLOBAL SALES DEVELOPMENT PROGRAM MANAGER

VENAFI
08.2021 - 06.2022
  • Communication bridge between Sales, Marketing, and Leadership presented weekly sales analytics from SFDC, Drift Outreach and more
  • Streamlined campaign process from six weeks lead-up to two weeks, accelerating time-to-market by 67% and enabling quicker response to market trends
  • Worked cross-functionally with global regions (EMEA, APAC, AMER) to align on targeted campaigns, team initiatives, and process management, resulting in a 30% increase in campaign effectiveness.

GLOBAL DEVELOPMENT OPERATIONS MANAGER

VONAGE (PREVIOUSLY NEXMO)
01.2021 - 07.2021
  • Built, cleansed, enriched, and uploaded prospects for SDRs across regional teams in APAC, EMEA, and AMER
  • Created email copy and call scripts that led to a 18% improvement in response rates
  • Aligned previously siloed marketing and sales teams on daily priorities, strategies, and internal SLA's
  • Conducted the integration and comprehensive training of all Sales Development tools, including Salesforce and Outreach, leading to a 50% improvement in tool utilization and a 25% increase in team efficiency.

GLOBAL SALES DEVELOPMENT MANAGER

VONAGE (PREVIOUSLY NEXMO)
11.2016 - 01.2021
  • Built a new team from scratch by developing a hiring plan with clear roles, responsibilities and a new process in place for the EMEA/APAC/AMER territories
  • Managed and trained 20 SDR's on successful selling techniques, prospecting qualified leads and team communication
  • Conducted the integration and comprehensive training of all Sales Development tools, including Salesforce and Outreach, leading to a 50% improvement in tool utilization and a 25% increase in team efficiency
  • Increased sales impact and effectiveness, tracking metrics and marketing investments to implement continuous improvements or change strategy while aligning previously siloed marketing & sales teams.

SENIOR ANALYST

TRIAGE CONSULTING GROUP
09.2013 - 11.2016
  • Successfully managed 200+ accounts, adeptly negotiating client reimbursements in alignment with contract terms and hospital system data, always maintaining a keen focus on client needs, protocols, and confidentiality
  • Utilized payment details and hospital system claims to proactively identify potential underpayments, and ensured follow-up was maintained with clients via phone calls and email correspondence until underpayments were resolved
  • Efficiently managed a team of 30 analysts to consistently meet monthly resolution goals
  • Conducted individual assessments of contracts and payment errors, while actively contributed to team strategy and training discussions during weekly meetings
  • Served as a hands-on trainer for new hires, imparting expertise in handling clients, accounts, and database systems, and took on the role as a presenter in office training workshops to demonstrate various training techniques for managing clients, accounts, and database systems
  • Proficiently employed Microsoft Access and SQL Database to identify account trends.

Education

Skills

  • Admin level experience in tools like Salesforce, Hubspot, Outreach, Salesloft, Apollo, Drift, Intercom, Gong, Orum, TryProspect, LeadIQ, Linkedin Sales Nav, Lavender, and Expandi
  • Skilled in assessing and refining sales workflows to eliminate bottlenecks, reduce inefficiencies, and enhance overall operational effectiveness
  • Proficient in defining, tracking, and analyzing key performance indicators (KPIs) to evaluate sales team effectiveness and identify areas for improvement
  • Proven ability to design and deliver effective sales training programs, equipping sales teams with skills and knowledge needed for success

Timeline

SALES DEVELOPMENT CONSULTANT

INSIDESCALE
07.2023 - 09.2023

MARKETING OPERATIONS MANAGER

VENAFI
07.2022 - 12.2022

GLOBAL SALES DEVELOPMENT PROGRAM MANAGER

VENAFI
08.2021 - 06.2022

GLOBAL DEVELOPMENT OPERATIONS MANAGER

VONAGE (PREVIOUSLY NEXMO)
01.2021 - 07.2021

GLOBAL SALES DEVELOPMENT MANAGER

VONAGE (PREVIOUSLY NEXMO)
11.2016 - 01.2021

SENIOR ANALYST

TRIAGE CONSULTING GROUP
09.2013 - 11.2016

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MARISSA MEYERS