Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

MARIT SOSNOFF

Chicago,IL

Summary

Marketing professional with a reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in content and digital marketing, project management and strategic planning with focus on meeting organizational goals.

Overview

6
6
years of professional experience

Work History

Content Strategist

Informa TechTarget
07.2024 - Current
  • Supervise the creation of several custom marketing campaigns across industries (HR, retail, healthcare, K-12, higher education, etc.) from kick-off to execution, manage network of freelance writers and designers, monitor project statuses with agility and analyze key performance indicators.
  • Successfully manage individual and Enterprise marketing campaigns with annual budgets exceeding $250,000; manage strategic budget allocation and campaign spend down effectively.
  • Delivered 750+ qualified leads through integrated brand awareness and education campaigns utilizing SEO-optimized long and short-form content and an animated video series for national clients, BearClaw (HR) and Pearson (K-12).
  • Collaborate with sales in early stages of client procurement/engagement, recommend content deliverables and strategy based on client's marketing goals and key target audience to help formalize contracts.
  • Identify bottlenecks and produce creative solutions to ensure client satisfaction

Freelance Marketing Manager

Flex & Flow Fitness Studio
05.2025 - Current
  • Develop and execute a comprehensive social media strategy, enhancing brand presence and engagement.
  • Increased follower growth in 19 days of Instagram profile management (here) by 33% through community building and strategic content.
  • Create compelling visual content and copy that resonates with fitness and wellness target demographics.

Freelance Content Creator

The Nudge
05.2025 - Current
  • Produce engaging short-form video content highlighting educational plans and insider tips for Chicago's hospitality and entertainment scene.
  • Developed two plans for viewers/subscribers (Next Health and Hero Coffee Shop) that effectively increased foot traffic and customer acquisition for local businesses with 1.1K and 2.5K views, respectively, on The Nudge App.
  • Establish brand partnerships within the hospitality and entertainment industries, fostering collaborative marketing efforts.

Associate Content Strategist

Informa TechTarget
10.2022 - 07.2024
  • Led 80+ comprehensive client campaigns from initial kickoff through final execution, collaborating with cross-functional teams, internal stakeholders and external client agency partners.
  • Built lasting client relationships by strategically aligning content development with emerging consumer trends and organizational priorities across industries including HR, Higher Education and K-12 sectors.
  • Created multi-format content including video productions, industry articles, educational webinars, custom infographics, comprehensive eBooks, SEO-optimized blogs, market research surveys, analytical reports and targeted advertising copy tailored to specific audience segments.
  • Utilized comprehensive survey methodologies to uncover valuable customer insights, delivering detailed research reports outlining key market findings and strategic action recommendations.

Marketing Coordinator/Associate Marketing Coordinator

Perficient
06.2020 - 10.2022
  • Developed lead generation campaigns, coordinating strategic planning, content creation, sales enablement materials and vendor collaboration partnerships.
  • Successfully executed 11 comprehensive B2B and B2C roundtable events, building a dedicated content hub that served as a central resource for industry insights and thought leadership.
  • Ghostwrote compelling customer success stories and industry blog posts while producing targeted email marketing campaigns, social media content and conversion-optimized landing page copy.
  • Created streamlined blog submission workflow processes that increased Commerce blog traffic by 55% within one year through strategic content optimization and editorial improvements.

Digital Marketing Coordinator

Garrow Digital Media
09.2019 - 03.2020
  • Grew follower base to 100+ in four (Oct 1-Nov 1), managed comprehensive social media calendar development and execution using advanced tools including Sprout Social and AgoraPulse for multiple client accounts.
  • Edited and optimized blog content and marketing materials for SEO performance and enhanced audience engagement across diverse industry verticals.
  • Managed client relationships and provided strategic recommendations for social media optimization and growth.

Education

Bachelor of Journalism - Emphasis in Strategic Communication

University of Missouri
Columbia, MO
05.2019

Skills

  • Content strategy development
  • Effective organization skills
  • Campaign strategy development
  • Project coordination
  • Client relationship management
  • Business communication
  • Strategic brand enhancement
  • Budget management
  • AP style expertise
  • Campaign management for lead generation
  • TikTok video creation
  • Short and long-form copy creation
  • Copyediting
  • Technology: JIRA management, Microsoft Office, Google Suite, Asana, Canva, Sprout Social, Confluence, AgoraPulse and WorkSuite

Accomplishments

  • Executed content strategy on a 50-part thought leadership blog series on strategic HR topics in partnership with a leading human resource agency involving leadership, DEI, skills-based hiring, learning and development, training and more (HR).
  • Delivered 750+ qualified leads through integrated brand awareness and education campaigns utilizing SEO-optimized long and short-form content and an animated video series for national clients, BearClaw (HR) and Pearson (K-12).
  • Developed a comprehensive (15+ content pieces) 2024-2025 content calendar encompassing research survey development, industry report creation, webinar production, 10+ blog articles, infographic design, and video content series for Pearson (K-12).
  • Produced complex multi-phase marketing projects including a 10-part video series production for the Content & Commerce Content Hub, managing timelines, budgets and creative direction (Perficient - Commerce Unit).

Timeline

Freelance Marketing Manager

Flex & Flow Fitness Studio
05.2025 - Current

Freelance Content Creator

The Nudge
05.2025 - Current

Content Strategist

Informa TechTarget
07.2024 - Current

Associate Content Strategist

Informa TechTarget
10.2022 - 07.2024

Marketing Coordinator/Associate Marketing Coordinator

Perficient
06.2020 - 10.2022

Digital Marketing Coordinator

Garrow Digital Media
09.2019 - 03.2020

Bachelor of Journalism - Emphasis in Strategic Communication

University of Missouri

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