Marita Genebashvili

• Support over 200 startups in developing effective fundraising strategies.
• Lead quarterly Investor Roundtables, exploring climate and AI investment trends.
• Manage global relationships with more than 700 investor firms.
• Design and moderate investor panels for Boston and Houston Sector Pitch Days.
• Design programming, such as Investor Office Hours, to connect investors with startups.
• Lead monthly CEO roundtables for Greentown member startups.
• Facilitate member–investor matching to enhance collaboration within Greentown Labs.
• Author articles on emerging trends in the climatetech funding landscape.
• Serve as a member of the screening committee for the new member pipeline.

Company Overview:
Digital charity platform supporting socially vulnerable children ages 5–16 in Georgia. Recognized twice by the United Nations Global Compact Network with the Corporate Responsibility Award (2022, 2023) for building partnerships for sustainable development. Featured on Netflix’s Somebody Feed Phil (Tbilisi episode, Season 8).

My Role & Achievements:

• Built the platform from ideation through scaling, overseeing product development, branding, communications, partnerships, and donor engagement.
• Managed a 10-person outsourced marketing team, raising $1M+ through innovative content strategies, digital marketing, social media, and paid advertising.
• Supported 450+ children monthly through platform-driven fundraising and donor programs.
• Developed corporate engagement offerings that secured partnerships with 30+ for-profit organizations across Georgia.

• Company Overview: Created the first urban vertical farm in Caucasus Region.
• Created the first urban vertical farm in Caucasus Region
• Winner of the Accelerator program 'Startup Georgia' (Raised 90% of funding for the project)
• Created and executed GTM strategies to introduce micro greens to Georgian and Armenian markets.
• We are providing the majority of HoReCa sector in Georgia, and our products are sold in major retail chains.
• Awards: Winner of the Business Awards 2019 - For Caring for Employees
• Created the first urban vertical farm in Caucasus Region.

• Company Overview: Created the first cloud kitchen meal plan delivery service in Georgia.
• Created the first cloud kitchen meal plan delivery service in Georgia
• Developed the business plan, product blueprint, branding and communications strategy.
• We have more than 25K followers on social media, and are the leading meal plan delivery company in Georgia
• Managing the team of 15 employees.
• Awards: Finalist at Business Awards 2017 - Innovative Startup of the Year
• Awards: Silver Medal at Cannes Young Lions 2018 - Category Young Marketer
• Created the first cloud kitchen meal plan delivery service in Georgia.

• Built and maintained relationships with 70+ external partners across New England.
• Organized and hosted in-person and virtual events to strengthen strategic partnerships.
• Designed and executed automated marketing campaigns using HubSpot.
• Led and managed a team of 5 volunteers to support program initiatives.

• Created and Delivered trainings for local founders in business development and marketing through various international organizations in Georgia.
• 101 mentoring for startup founders from Georgia

• Company Overview: Largest poultry producer in Georgia.
• I developed and executed Branding and communication strategy for the largest poultry producer in Georgia. In partnership with the creative agencies I delivered Visual Identity, Brand book, Promotional materials, TV commercials, Website and SM content and more.
• Developed the innovative direct sales channel using branded wagons around the country to deliver fresh produce directly to the customers. In a year the channel accounted for more than 40% of the total sales.
• Largest poultry producer in Georgia.