Maritza Ramon-Roberts
Los Angeles,United States
Summary
I am an accomplished Multi-media Sales and Marketing Executive, consistently achieving year-over-year revenue growth. My expertise spans various marketing channels, including digital, broadcast, podcast, mobile, email marketing, native advertising, influencer marketing, CTV, programmatic, mobile attribution, across industries such as grocery, CPG, DTC, QSR, automotive, home improvement, cosmetics, personal injury law, theatrical and telecommunications. With a strong background in print and out-of-home (OOH) and experiential activations, I deeply understand digital marketing technologies. Specialize in digital deployment, tracking, and optimization, utilizing ad servers, web analytics, ad verification, and effectively integrating new and existing digital marketing tools. My career has seen me hold pivotal sales positions at renowned companies like CBS-Entercom, Tribune Media, Entravision, iHeartMedia, Telemundo, Cumulus, and The List Winmo/Catapult. I have also served as an Account Director for agencies. As a seasoned leader, I am skilled in management and excel as a performance marketing specialist in areas such as SEO, PPC, Paid Social, LSA. Media lead to facilitate production processes in copywriting for advertising materials across multiple channels. Guided ideation sessions to develop creative content strategies. I have fostered strong relationships with brands and agencies and am adept at presentations and business development. My proficiency extends to CRM systems, including HubSpot, Salesforce, Cirrus, Apollo, Seamless AI, lavender.ai, LeadIQ, Service Titan, Asana, Bombora, Pathmatics, Salesloft, Mailchimp, Wide Orbit, Marketron, Tapscan, Strata and Nielsen. Director of Strategic Accounts offering background driving sales growth and customer satisfaction. Maximized profitability through personalized client service, contract negotiation and account profitability strategies. Demonstrated talents in leadership and performance marketing. Accomplished sales generator with over 15 years of experience propelling client relationships while boosting revenue. Veteran at designing effective sales pipeline. Driven to maintain competitiveness and innovation by continually identifying market shifts and successfully meeting evolving customer needs. Accomplished sales generator with years of experience propelling client relationships while boosting revenue. Veteran at designing effective sales plans. Driven to maintain competitiveness and innovation by continually identifying market shifts and successfully meeting evolving customer needs.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Strategic Account Director
Ad Leverage
06.2023 - Current
- Account Director, who builds and nurtures strong client relationships while ensuring that their unique needs and objectives are met and exceeded
- With a diverse clientele spanning industries such as Law, Home Services, Nutrition, Cosmetic Dentistry, and Automotive, my responsibilities encompass the full spectrum of account management
- My role involves strategic planning and collaborating with dedicated account managers, strategists, and creative professionals to develop and execute effective marketing and advertising campaigns
- Oversee every aspect of campaign execution, ensuring they align with our client's objectives and stay within budget constraints
- I'm passionate about data-driven decision-making
- I track and measure campaign performance, assessing their effectiveness and return on investment (ROI)(ROAS) and leveraging data and analytics
- I offer insights and recommendations for optimizing future campaigns, ultimately driving better client results
- Budget management, problem-solving when campaign challenges arise, and exploring new business development opportunities
- Whether it's cross selling services to existing clients or ideating for new prospects, we are dedicated to helping our clients achieve their marketing goals
- I also monitor industry trends, ensuring our clients are informed and well-prepared for the ever-evolving landscape
- Regular reporting of key metrics and performance stats and hands-on involvement in copywriting and creative organization for various advertising channels, including audio and TV production in English and Spanish, is my multifaceted role.
Senior Account Executive
Adgile Media Group
05.2022 - 06.2023
- As a Senior Sales Executive at Adgile Media, I specialized in outdoor mobile technology sales and advised on data-driven marketing solutions
- Working across CPG, DTC, e-commerce, and entertainment sectors, I facilitated physical world marketing, tracking audience and exposure effectiveness, employing heavy pre and post-sale statistics
- I guided clients in leveraging detailed data metrics to gauge growth, using modern technology amalgamation
- Adgile's innovation in OOH advertising brought data and attribution to the physical realm, notably via truck wraps, utilizing geolocation for ROI measurement and gauging customer interest
- Our tools seamlessly integrated with major ad platforms and offered sampling opportunities for CPG and retailers.
Senior Account Executive
Winmo/Catapult
12.2021 - 05.2022
- As a Senior Account Executive at List Partners, LLC, I championed the forefront of success with our cutting-edge product, Winmo! Born from the fusion of advertising data titans - The List, Access Confidential, and Redbooks - Winmo isn't just a tool; it's a game-changer! Key Features: SaaS Business Intelligence Sales: Elevating clients in ad tech, mar tech, ad agencies, brands, media, sports teams, and multicultural ad space
- We don't just meet expectations; we redefine them! Over-Delivering on ROI: Winmo isn't just a product; it's a promise to over-deliver on every front
- Your success is not just a goal; it's a guarantee! Daily Research Powerhouse: In the dynamic advertising world, staying ahead is not an option; it's a necessity
- Winmo provides daily research, ensuring you're always steps ahead of the competition
- Our real-time data solutions are the bedrock of success in every advertising circumstance
- Catapult Division Partnerships: Winmo isn't just a tool; it's a catalyst for agency growth
- Partnering with Catapult, we drive business development sales and bring new clients to ad agencies in the CPG space
- Your growth is not just a possibility; it's a certainty! At List Partners, LLC, we don't just sell products; we empower success
- Winmo isn't just a name; it's a legacy of triumph in advertising
Senior Account Executive
Meruelo Media
04.2018 - 01.2021
- As Senior Account Executive at Meruelo Media, I orchestrated advertising triumphs, generating digital and linear revenue locally and across multiple markets
- Key Achievements: Sales Dynamo: Spearheading revenue growth by crafting innovative strategies for a diverse clientele, including ad agencies, amusement parks, beverages, personal injury, telecommunications, QSR, Hospitals and multicultural clients
- Every deal isn't just a transaction; it's a success story
- My role transcends into connecting, empowering, and entertaining the rich tapestry of the culturally diverse Southern California community
- Multifaceted Expertise: My journey involves navigating the complexities of ad agencies, orchestrating campaigns for amusement parks, crafting strategies for beverage giants, addressing the nuances of personal injury cases, diving into the world of telecommunications, creating a buzz for QSR, and understanding the unique needs of multicultural clients
- At Meruelo Media, I crafted experiences, forged connections, and set the stage for marketing marvels
- Prior to Meruelo buying out Cumulus Media- same role was a results-driven Senior Account Executive at Cumulus Media, I excelled in consulting sales tactics, specializing in business development and securing new digital revenue streams
- My expertise extends to diverse industries, including telecommunications, casinos, online gambling, utility companies, and ad agencies
- At Cumulus Media, I lead Strategic Partnerships focusing on driving enterprising multimedia capabilities, reaching an impressive 245 million people weekly
- Successfully navigated multi markets, implementing CPC, PBM, programmatic audio, podcast, influencer marketing, live events, and corporate sponsorships
- Cumulus/Westwood One, under my leadership, stands as the radio broadcast partner for prestigious events and brands
- Meruelo Media - Power 106, 93.5 KDAY, 95.5 KLOS, Cali
Multimedia Engagement Executive
Audacy, Inc.
12.2009 - 04.2018
- As a Senior Multimedia Engagement Expert, I excel in orchestrating comprehensive marketing strategies across diverse platforms, including broadcast, digital, email marketing, texting, sampling, hospitality, stage sponsorship, and brand ambassador programs at local and national levels
- My forte lies in crafting innovative approaches to enhance client engagement and drive business development for advertising agencies
- Key Highlights: Strategic Innovation: Proficient in developing new and inventive strategies that not only meet but exceed the expectations of clients across various industries, such as QSR, Entertainment/Theatrical, Beverages, Automotive, Sporting Goods, Retailers, casinos, TV affiliates, personal injury, computer brands, Grocery, CPG, and more
- Revenue Growth: Demonstrated success in generating new and incremental revenue, consistently ranking as a top biller for several quarters
- Collaborative Approach: Work closely with digital sales managers to establish a centralized tracking mechanism, ensuring a transparent and effective method to monitor progress and success rates in meeting clients' goals
- Integrated Advertising: Specialized in seamlessly integrating brands, with a long-term focus on selling both linear and digital advertising to clients, catering to businesses of various sizes
- Cross-Selling Expertise: Adept at cross-selling with Out-of-Home (OOH), Digital, and TV platforms, providing clients with comprehensive and integrated marketing solutions
- KROQ-KCBS-KTWV-KRTH-KNX-KAMP
Account Executive
Tribune Media
01.2009 - 12.2009
- Multimedia sales account executive that oversaw major accounts to create incremental revenue
- Created over 1.5 million dollars in new revenue
- Assets sold LA Times, Digital, and KTLA-TV Tasked by the VP and Divisional President with creating and executing the strategy to identify incremental revenue for 360 platforms marketing strategies
- Analyzed data and identified ideation for brands on local and national levels
- LATimes.com created new ads to connect advertisers driving traffic via native ads and mobile
- Sophisticated digital platforms were tracked and success rate/reach against accounts
- Tribune 365, gave advertisers access to various Tribune Co
- Media properties for coordinated campaigns reaching consumers via multiple media channels
- These included 23 local television stations, major regional newspapers, and an array of radio, digital, and mobile channels-selling both digital and linear advertising.
Account Executive
Entravision US Media
06.2008 - 01.2009
- As a Senior Account Executive in Radio Broadcast Sales at Indie 103.1, I served as the former co director of the station
- The station earned the prestigious title of Station of the Year by Rolling Stone Magazine during my tenure
- I excelled as a top performer, demonstrating expertise in integrated business solutions and successfully selling major concert events
- My responsibilities included close collaboration with clients in Los Angeles and out-of-state ad agencies, focusing on online selling
- A key aspect of my role was the imperative task of directing new business initiatives
- Indie 103.1 prioritized client satisfaction and I actively sought innovative ways to integrate the station's unique lifestyle offerings with advertising strategies
- Despite the station undergoing a flip, I was allowed to continue my contributions to Spanish stations.
Account Executive
Urban One, Inc
11.2004 - 04.2008
- As a Senior Account Executive in Radio Broadcast Sales, I proudly received the prestigious President Award for the West Coast in 2008
- Renowned for outstanding sales achievements, I consistently emerged as the top biller
- My role provided a unique opportunity to specialize in urban radio, where I continuously generated innovative ideas to captivate the vast audience of Los Angeles
- Key Highlights: President's Award: I was honored with the President's Award in 2008 for exceptional West Coast radio broadcast sales contributions
- Sales Excellence: Demonstrated tremendous sales prowess, consistently ranking as the top biller in the team
- Urban Radio Expertise: Successfully seized the opportunity to sell urban radio, employing creative strategies to engage the diverse and extensive Los Angeles audience
- Multi-Market Sales: Expanded influence beyond local markets, excelling in multi-market sales initiatives
- Leadership in Sales Meetings: I assumed a leadership role in sales meetings, driving discussions on incentives and delivering crucial updates on current news and market trends to empower sellers in closing business deals
- Diverse Clientele: Managed clients from top-tier ad agencies, contributing to business development in various sectors, including entertainment, automotive, QSR, amusement parks, beverages, theatrical productions, mortgage companies, banks, cash apps, and CPG
- My track record reflects success in sales and leadership in shaping effective strategies for the dynamic landscape of radio broadcasting.
Director of Sales/KIIS-FM & Cluster Sales
iHeartMedia
09.2000 - 11.2004
- As the Director of Sales (DOS) for KIIS FM, I orchestrated impactful local and national cluster deals, integrating advertising for powerhouse stations including KOST, KBIG, KLAC, KFI, KYSR, KHHT, and KIIS
- Exceeding expectations, our billing approached a staggering $60 million, consistently securing the #1 position in billing for KIIS-FM each year
- Key Achievements: Strategic Integration: Conducted comprehensive local and national cluster deals, strategically integrating advertising across a robust network of stations
- Financial Excellence: Achieved annual billing nearing $60 million, solidifying KIIS FM's dominance in the industry
- Team Leadership: Led a dynamic team of 16, overseeing their efforts and contributing to year-over-year increases in revenue totals
- Event Sales Mastery: Spearheaded heavy event sales, including multimarket successes like Wango Tango and Jingle Ball, showcasing a prowess for multimarket inclusion
- Innovative Promotions: Implemented on-air promotions with dynamic online cross-promotions for current and new clients, fostering lasting partnerships with multiyear commitments
- Non-Traditional Billing: Secured yearly non-traditional billing in the impressive range of $7 million, showcasing versatility in revenue generation
- Additional Leadership Roles: Assumed additional leadership roles as CO-DOS with KHHT and Indie 103.1, demonstrating versatility and a commitment to beating the competition
- Sponsorship Success: Executed initiatives where everything we did was sponsored, consistently overdelivering on ROI.
Account Executive
Urban One, Inc
07.1997 - 09.2000
- As a Senior Account Executive in Radio Sales, I've not just overseen major agencies - I've orchestrated triumphs! My forte is heavy new business development, and I don't just sell; I craft experiences
- Picture this: non-linear revenue soaring, clients basking in the spotlight as sponsors of concert events, on air promos resonating across the airwaves, electrifying broadcasts, jock endorsements reverberating, and TV endorsements stealing the show! But let's talk milestones - my first cluster deal
- An absolute blockbuster! I sealed the contract with the giants themselves - McDonald's and the Southern California Toyota Dealers
- These industry titans recognized the prowess of my pitch, and we embarked on a journey of unparalleled success together
- Orchestrated major agency triumphs, Developed heavy new business with flair, unleashed the power of non-linear revenue, crafted unforgettable experiences: concert events, on-air promos, broadcasts, jock endorsements, and TV endorsements, Debut cluster deal with McDonald's and Southern California Toyota Dealers.
Account Executive
Emmis Corporation
06.1994 - 07.1997
- I pioneered the sale of non-traditional revenue, transforming clients into sponsors of unforgettable experiences
- Concert events pulsating with energy, on-air promos echoing across the airwaves, captivating broadcasts, jock endorsements amplifying brand resonance, and TV endorsements stealing the limelight! Power 106 is the epitome of my sales prowess
- I didn't just sell; I curated experiences
- The Hispanic listeners were my secret weapon, enabling me to make history by converting Spanish advertisers to English
- Take KMEX-TV Channel 34, for instance-an exemplary success story! Oversee major agencies with finesse
- Crafted heavy new business like an art form, Pioneered non traditional revenue triumphs
- Transformed clients into sponsors of iconic experiences: concert events, on-air promos, broadcasts, jock endorsements, and TV endorsements
- Power 106: Where sales brilliance meets unforgettable experiences, made history by converting Spanish advertisers to English
- Salesperson of the month several times.
Account Executive
NBCUniversal Telemundo Enterprises
03.1993 - 05.1994
- As an account executive at Telemundo TV, I didn't just sell airtime; I orchestrated a symphony of success! My battleground
- Medium to sizeable Hispanic ad agencies, where I didn't just knock on doors-I kicked them open! Picture this: I fearlessly penetrated clients directly, unraveling the story of Hispanic population growth long before it became today's explosive phenomenon
- I didn't just ride the wave; I predicted it! My favorite was selling soccer games! Creating schedules wasn't just a task; it was an art form
- Innovative ideas flowed through my veins, and presentations for our clients weren't just good but paragons of excellence
- I didn't sell; I crafted experiences that lingered in the minds of our clients, leaving an indelible mark
- In the world of Telemundo TV sales, I wasn't just an executive; I was the architect of success, and I left no stone unturned in paving the way for a future where Telemundo TV wasn't just a channel-it was a household name
Education
History -
UCLA
Skills
- Digital Marketing
- Performance Marketing
- Data Analytics
- Mobile ads
- OOH
- Sampling
- Geo-targeting
- Strategic Account Development
- Strategic Account Growth
- Total Account Management
- Data-Driven Decision-Making
- Industry Expertise
- Upselling Strategies
- Revenue Growth
- Sales Presentations
- CRM Software
- Customer Engagement
- Sales Pipeline Management
- Sales Strategy Development
- Revenue Generation
- Brand Positioning
- Performance Tracking
- Competitive Analysis
- Client Relationship Building
Certification
- Groceryshop Retail Education Certificate, Groceryshop, 10/2022, 09/2023, 59739489
- Real Estate Law, Santa Monica College
Affiliations
- Pancreatic Cancer Ambassador
- Minority Ad Training/ Chiat Day, WSAAA former President
- Volleyball Club Team Mom
- Translator at UCLA Pediatrics
- Pet Rescue Volunteer
Languages
Spanish
Native/ Bilingual
Timeline
Strategic Account Director
Ad Leverage
06.2023 - Current
Senior Account Executive
Adgile Media Group
05.2022 - 06.2023
Senior Account Executive
Winmo/Catapult
12.2021 - 05.2022
Senior Account Executive
Meruelo Media
04.2018 - 01.2021
Multimedia Engagement Executive
Audacy, Inc.
12.2009 - 04.2018
Account Executive
Tribune Media
01.2009 - 12.2009
Account Executive
Entravision US Media
06.2008 - 01.2009
Account Executive
Urban One, Inc
11.2004 - 04.2008
Director of Sales/KIIS-FM & Cluster Sales
iHeartMedia
09.2000 - 11.2004
Account Executive
Urban One, Inc
07.1997 - 09.2000
Account Executive
Emmis Corporation
06.1994 - 07.1997
Account Executive
NBCUniversal Telemundo Enterprises
03.1993 - 05.1994
History -
UCLA
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