Marjetka Bohinc
Project manager in marketing department in Mercator, d.o.o.
Medvode
Summary
Experienced Project Marketing Manager with a solid background in managing multiple priorities and supporting teams in achieving their goals. Skilled in project management and effective in collaborating with cross-functional teams to meet both short- and long-term project objectives. Competent in overseeing budgets and tracking project costs to support efficient resource use.
Overview
2026
2026
years of professional experience
32
32
years of post-secondary education
Work History
Project Manager
Mercator, D.o.o.
2016 - Current
- Preparation of strategies for target categories – fruits and vegetables, meat, bread
- Preparation of development strategy for Mercator Center Šiška with the opening of the new Spar center in Šiška
- Preparation of sustainability strategy for Mercator and development of related products (sustainable bags, shopping crates, packaging-free project at service counters, preserving biodiversity with beekeepers, methane-powered vehicle project, food surplus, etc.)
- Preparation of Pika card strategy (development of a multi-tier customer reward system, new ways to utilize benefits, preparation of activities for different customer segments, etc.)
- Leading and organizing new loyalty programs
Project Manager
Mercator, d.d.
2014 - 2016
- Establishment and management of the Pika partner system (searching for new partners, establishing contractual relationships, managing the website, communication of offers, etc.)
- CRM activities – preparation of targeted direct mail (e.g., transition activities for Pika cardholders)
- CRM activities for the mailing communication channel – preparing benefits for different target groups (e.g., conducting mailings with discount coupons for departing customers, for customers not purchasing from certain product categories)
- Promotional activities for Pika loyalty card (organization of Pika Day with Pika partners, preparation of double/triple point activities)
- Management of the Senior segment (preparation of special benefits for seniors, introduction of a senior discount -10%, organization of special events for retirees in collaboration with the partner Zlata mreža)
- Management of the student segment
Marketing Manager
Modiana, d.o.o.
2012 - 2014
- Developed marketing activity plans for Modiana, Beautique, and Maxi
- Led and coordinated a marketing team
- Planned point-of-purchase activities (PPA) for Modiana, Beautique, and Maxi
- Developed the marketing strategy for Modiana, including the clear differentiation of sales formats, defining store layouts, and preparing marketing campaigns
- Created a strategy for Beautique (refreshing the sales formats with regards to product offerings and sales approach)
- Developed a strategy for Maxi department store (redefining product offerings by floor, seeking new brands, etc.)
Marketing Manager
Modiana, d.o.o.
2011 - 2012
- Organized the grand opening of the renovated Maxi department store (event coordination, invitations, program design, etc.)
- Launched the new Maxi magazine
- Planned and executed special in-store events (stand-up comedy nights, children’s shows and events, literary evenings, etc.)
- Organized fashion shows
Project Manager
Mercator, d.d.
2010 - 2011
- Participated in the development of the private label brand strategy
- Coordinated the corporate campaign 'Razvade iz Mercatorja' ('Indulgences from Mercator') across seven countries where Mercator operated
- Produced Mercator’s first digital (e-version) annual report
- Prepared materials for executive management (business plans, annual reports, presentations, etc.)
- Coordinated tenant relations
Project Manager
Mercator, d.d.
2006 - 2010
- Developed store concepts and layouts for various sales formats (e.g., convenience stores, Maxi department store)
- Created special marketing activities for the Maxi department store (e.g., Recipe of the Week, themed campaigns such as 'Maxi à la Française', 'Maxi Prekmurje', 'Maxi Spanish Week', Weekly Specials)
- Managed targeted product categories at Mercator (e.g., 'Everything for Children': new product launches, point-of-purchase activities, licensed product stories)
- Launched special in-store projects (e.g., Photo Corners, gourmet product lines, live cooking sessions featuring Recipe of the Week)
Project Manager
Mercator, d.d.
2003 - 2005
- Managed sales promotion projects (Everyday Low Prices, promotional flyers, themed brochures, co-marketing with suppliers)
- Prepared ISO standards documentation
- Developed marketing activity plans for point-of-purchase (POP) promotions
Independent Professional Associate
Mercator, d.d.
1998 - 2002
- Prepared investment studies to evaluate the economic feasibility of renovations and new construction projects
- Managed tenant relations in Mercator shopping centers (tenant selection)
Education
University Degree - Economics, Marketing Major
Faculty of Economics
01.1993 - 01.1998
Postgraduate Study - Consumer Marketing Program
Faculty of Economics
Additional Education and Training -
Mercator Group And Related Companies
01.1998 - Current
Skills
Campaign strategy development
Personal Information
- Date of Birth: 12/08/74
- Gender: Female
- Nationality: Slovenian
- Marital Status: Married, two children
- Place of Birth: Ljubljana, Slovenia
Timeline
Additional Education and Training -
Mercator Group And Related Companies
01.1998 - Current
University Degree - Economics, Marketing Major
Faculty of Economics
01.1993 - 01.1998
Postgraduate Study - Consumer Marketing Program
Faculty of Economics
Project Manager
Mercator, D.o.o.
2016 - Current
Project Manager
Mercator, d.d.
2014 - 2016
Marketing Manager
Modiana, d.o.o.
2012 - 2014
Marketing Manager
Modiana, d.o.o.
2011 - 2012
Project Manager
Mercator, d.d.
2010 - 2011
Project Manager
Mercator, d.d.
2006 - 2010
Project Manager
Mercator, d.d.
2003 - 2005
Independent Professional Associate
Mercator, d.d.
1998 - 2002
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