MARJIE HOWIE
Brandon,MS
Summary
With a proven track record, I have spearheaded enablement programs that transformed sales and customer success teams, driving 30% revenue growth. My expertise in go-to-market strategy execution and leadership coaching has elevated team performance and fostered cross-functional collaboration, showcasing my ability to lead through change and optimize processes for impactful business outcomes.
Overview
15
15
years of professional experience
Work History
Senior Director, GTM Enablement
Maxor
12.2024 - 02.2025
- Interim role to design programs that align three business units and drive sales in larger, strategic health system accounts.
- Collaborated with leadership across Marketing, Product, Revenue Operations, and Sales Leadership to design scalable training, go-to-market messaging, and outbound processes to drive increased pipeline in strategic accounts.
- Helped stand up the first-ever outbound SDR function, designing playbooks, operational toolkits, messaging, and training to ensure low time to ramp, increased pipeline, and increased conversion metrics.
- Designed and delivered the first-ever combined business unit Sales Kickoff with little budget and a 5 out of 5-star rating from the sales, marketing, and leadership teams.
- Collaborated with Marketing to deliver and enable sales teams on the first-ever 'pitch deck' for outbound-generated health system opportunities for field sales teams.
Director, GTM Enablement
Level Access
12.2024 - 02.2025
- Built and scaled a high-impact enablement function: Established and led the enablement team from the ground up, evolving from a sales-focused function to a company-wide GTM enablement program as the organization scaled from 250 to 800 employees.
- Expanded enablement support across sales, account management, customer success, and professional services, driving alignment, and measurable business impact.
- Led enablement initiatives contributing to 30% year-over-year revenue growth, optimizing sales team performance, and improving quota attainment by 20%.
- Designed and executed multiple enablement programs that increased pipeline and conversion rates by 20%, accelerating time-to-value for new solutions.
- Developed and launched a new sales onboarding program that reduced ramp time by 30%, driving faster productivity among new hires.
- Sales and Account Management Performance: Implemented sales training and coaching frameworks that led to a 15% improvement in win rates, and a 20% increase in ASP (Average Sales Price).
- Built a competitive intelligence and objection-handling framework that increased rep confidence, resulting in a 10% uplift in deal closure rates.
- Created training and resources for AMs and CSMs to proactively address customer needs, reducing churn by 15%.
- Drove the standardization of enablement processes post-mergers, ensuring alignment across teams, and improving efficiency.
- Introduced data-driven enablement initiatives that helped leadership identify skill gaps and coaching opportunities, leading to a 40% increase in rep engagement and performance.
- Hosted and led sales kickoff events and enablement programs that received an average satisfaction rating of 98% from attendees.
- Strategic Advisor to C-Suite: Partnered closely with the CEO, CRO, CMO, and CPO to align enablement strategies with corporate growth objectives, ensuring GTM teams were equipped to execute leadership initiatives effectively.
- Change Agent & Business Transformation: Spearheaded enablement strategies during two mergers, ensuring seamless integration of teams, processes, and GTM motions, while minimizing revenue disruption, and maintaining sales productivity.
- Revenue Retention During Organizational Change: Designed and executed change management communication and training programs, ensuring that sellers, account managers, and customer success teams remained focused on retention and expansion, despite shifts in company structure and strategy.
- C-Suite Coaching & Communications Support: Provided executive coaching and advisory support to leaders on effectively rolling out strategic initiatives, delivering clear messaging, and driving GTM alignment across sales, marketing, and customer success.
- Facilitating Cross-Functional GTM Alignment: Acted as the bridge between leadership and frontline teams, ensuring that strategic priorities translated into actionable, measurable outcomes across the sales and customer success organization.
- Enabling a Performance-Driven Culture: Worked with C-suite leaders to drive accountability, coaching culture, and continuous learning, increasing GTM team engagement and performance through structured coaching frameworks and role-based enablement.
Senior Training & Enablement Program Manager
WorkRise
11.2021 - 12.2024
- Hired for an interim role to build a program for WorkRise for three business units: sales and customer success teams.
- Owned strategy, design, and execution: Led the end-to-end strategy, development, and implementation of enablement programs across sales and client success, ensuring alignment with company objectives and stakeholder priorities.
- Built and Scaled Onboarding and Training Programs: Developed and launched a comprehensive onboarding program for all sales teams, reducing ramp time by 70%, and increasing new hire productivity by 60% within the first 30 days.
- Designed a new client success onboarding program, contributing to a 23% improvement in customer retention, and a 10% faster time to first value for new clients.
- Implemented New Sales Methodology: Designed and rolled out a scalable, repeatable sales methodology, leading to a 20% improvement in sales pipeline conversion rates, and a 10% increase in average deal size.
- Designed and Delivered Multi-Format Training: Created and facilitated VILT, ILT, deal coaching, and team training sessions.
- Established KPI Measurement and Enablement Metrics: Developed and implemented success metrics to track enablement program effectiveness, ensuring continuous improvement.
Manager, Sales Onboarding & Enablement
ScentAir
01.2016 - 08.2021
- Key priorities: sales readiness, sales enablement, and sales effectiveness for all sales teams globally.
- Manage a team of enablement practitioners and a cohort of new hires for their first six months' tenure. Improved new hire quota attainment from 86% to 140% within four months of the execution of the first program launch.
- Ground-up implementation of multiple enablement programs that were scaled globally into EMEA, APAC, Australia, and LATAM.
- Develop, analyze, and communicate enablement metrics and KPIs, and continuously enhance programs with consistent feedback loops.
- Developed and implemented a leadership development and coaching program and methodology, leading to a 45% improvement in productivity.
- Own internal communications, training, and enablement for internal processes, procedures, product launches, tech stack, sales process, etc.
- Develop sales playbooks, resources, and other enablement tools, and supporting resources for sales teams.
- Owned all product, tech stack, and change management enablement initiatives across North America field sales, ensuring consistency, and resulting in 62% improvement in ACV.
Senior Account Executive
ScentAir
08.2012 - 12.2015
- Hunter sales role.
- Won awards such as Top 5 in Division, Ranked #8 Globally, President's Club, etc.
Regional Sales Manager
LogoNation
09.2009 - 10.2012
- Hunter B2B sales role, virtual and in-person sales with high prospecting via multiple digital tools and in-person activities
- Attained many awards, and used creative means to compete with more financially lucrative territories
Education
Associate of Applied Science - Nursing
Holmes College
Ridgeland, MS05-2007
Skills
- Revenue and Sales Enablement – Spearheading programs that increase quota attainment, deal velocity, and pipeline conversion
- Go-to-Market Strategy Execution – Aligning enablement with corporate strategy to optimize seller performance
- Sales and Customer Success Training – Designing and delivering high-impact training for new hire onboarding, skill development, and ongoing education
- Coaching and Leadership – Elevating teams through coaching frameworks, role-based enablement, and strategic advisory
- Metrics-Driven Enablement – Measuring the impact of enablement programs on revenue, win rates, and retention
- Cross-functional collaboration – partnering with sales, marketing, product, and customer success leaders to drive GTM success
- Change Management & Process Optimization – Leading sales transformation efforts during mergers, restructuring, and new product launches
- Enterprise and Mid-Market Sales Support – Tailoring enablement programs to complex selling environments
Sales Awards
- Top 5 in Division
- Top 10 Globally (#8)
- Top Performer
- Top Executive
- Rookie of the Month
- Presidents Club Winner (5x)
Accomplishments
- Five-Time President’s Club Winner – Recognized for exceptional sales performance, exceeding quota, and driving top revenue contributions.
- Top Performer Award – Achieved highest sales performance recognition for consistently surpassing targets and contributing to revenue growth.
- Leveler Award- 2 time winner of a peer-nominated award for outstanding work on a project or initiative.
- Recognized by C-Suite for Enablement Leadership – Earned executive praise for strategic im&pact on revenue growth, GTM alignment, and leadership coaching, with a former CRO-turned-CEO publicly endorsing expertise and influence.
- Built & Scaled GTM Enablement from the Ground Up – Led the expansion of enablement from sales-only to a company-wide function, supporting 800+ employees and driving measurable improvements in quota attainment, retention, and revenue expansion.
- Drove 30% YoY Revenue Growth & Sales Efficiency – Designed and executed enablement programs that increased pipeline conversion rates, accelerated deal velocity, and improved ASP (Average Sales Price) by 25%.
- Accelerated Onboarding & Performance Ramp – Launched new onboarding programs for sales and customer success, reducing ramp time by 40%.
- Designed & Implemented a New Sales Methodology – Developed a repeatable, scalable framework that resulted in a 20% improvement in win rates and 30% increase in average deal size.
- Led Change Management During Mergers & Growth – Acted as a change agent during two major mergers, ensuring seamless enablement integration and minimizing disruption to revenue and retention.
- Awarded for Sales Kickoff & Training Excellence – Designed and executed high-impact sales kickoff events, earning 98% satisfaction ratings from sales teams and executive leadership.
- Trusted Advisor to C-Suite & GTM Leaders – Coached and advised CEO, CRO, CMO, and CPO, aligning enablement strategy with corporate objectives and ensuring seamless execution across GTM teams.
References
References available upon request.
Timeline
Senior Director, GTM Enablement
Maxor
12.2024 - 02.2025
Director, GTM Enablement
Level Access
12.2024 - 02.2025
Senior Training & Enablement Program Manager
WorkRise
11.2021 - 12.2024
Manager, Sales Onboarding & Enablement
ScentAir
01.2016 - 08.2021
Senior Account Executive
ScentAir
08.2012 - 12.2015
Regional Sales Manager
LogoNation
09.2009 - 10.2012
Associate of Applied Science - Nursing
Holmes College
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