Experienced event manager with strong project management skills and a keen eye for creative vision and direction. Expert in organizing and executing successful events, ensuring smooth operations and positive outcomes. Proven ability to manage teams, coordinate logistics, and meet tight deadlines. Adept at building relationships and creating engaging, memorable experiences. Committed to delivering high-quality results and exceeding expectations.
Overview
15
15
years of professional experience
Work History
Event Manager
HYDRAFACIAL
05.2022 - Current
Ideate and execute brand events, partnerships, experiential marketing, and corporate meetings
Lead end-to-end project management, ensuring timely and successful event completion
Manage event budgets, scope, and financials for effective resource allocation
Act as primary contact for vendors, production agencies, and external partners
Oversee onsite production, managing teams, vendors, and staff for smooth operations
Direct creative vision for event designs and elements in collaboration with production agencies
Build and maintain strong relationships with vendors and negotiate contracts
Lead remote teams, ensuring effective communication and collaboration
Manage promotional branding, including gifting, giveaways, and event materials
Handle onsite visual merchandising and staging to enhance event experiences
Collaborate with tradeshow, PR/Social, product marketing, and creative teams for cohesive strategies
Create RFPs and briefs for agency outreach and project alignment
Define and execute creative designs and event elements with production partners.
Project Coordinator
K1 PACKAGING GROUP, LLC
10.2021 - 05.2022
Served as the main point of contact for customers, managing inquiries, complaints, and feedback to ensure a high standard of service and client satisfaction
Led projects from initial customer engagement through to successful delivery, overseeing all phases of production and ensuring alignment with customer requirements
Monitored and managed customer order progress, coordinating with sales and production teams to meet deadlines and deliver high-quality products
Strived for excellence in on-time delivery and product quality, utilizing effective problem-solving skills to address issues and exceed customer expectations
Improved internal workflows and customer service processes, proactively addressing customer needs, and resolving issues to enhance overall service quality
Streamlined production and shipping processes to increase efficiency and ensure timely completion of customer orders.
Marketing Events Manager
L’OREAL – NYX PROFESSIONAL MAKEUP
01.2018 - 07.2021
Strategized, ideated, and executed high-impact tradeshows, brand events, and experiential marketing initiatives, driving consumer engagement and brand visibility
Designed and executed onsite visual merchandising and staging, creating immersive and memorable event experiences
Built and maintained strong relationships with both new and existing vendors, negotiating contracts, and ensuring successful partnerships for events
Led and managed remote teams, coordinating efforts to achieve event objectives and maintain high standards of performance
Directed sponsorship relations and brand partnerships, managing collaborations for events, giveaways, and brand activations
Collaborated cross-functionally with brand partners on strategic initiatives, including brand activations, events, and promotional campaigns
Developed RFPs and briefs for agency outreach, defining project requirements and securing agency support for successful execution
Executed and managed content creation for influencer programs and campaigns, driving sales traffic and supporting nationwide retailer promotions
Supported the social media team with content creation and influencer relations, enhancing brand presence and engagement
Measured, analyzed, and optimized marketing campaigns using tracking tools, delivering 360 performance reviews and actionable insights
Oversaw end-to-end project management for event-based initiatives, including brainstorming, visual design, vendor coordination, and delivery of 1-2 custom PR boxes per month
Managed 30-40 events annually with multimillion-dollar marketing budgets, ensuring successful execution and achieving revenue targets
Led notable events including Coachella, Face Awards, BeautyCon, GenBeauty, and IMATS L.A., delivering high-profile experiences and capturing significant revenue
Directed brand events and product launches with budgets averaging $80-150k, ensuring effective use of resources and meeting event goals
Planned and executed lifestyle events with budgets of $50-60k, focusing on creating engaging experiences for target audiences
Managed professional trade show events with average budgets of $20-30k, overseeing all aspects of event planning and execution
Recruited, hired, and managed 10-20 event staff per event, leading temporary teams to ensure smooth and efficient event operations
Designed and constructed uniquely branded spaces and experiences, overseeing installation and teardown to meet creative and logistical requirements
Provided detailed event recaps to executives, summarizing successes, challenges, and opportunities for future improvements
Controlled scope and budget for events, ensuring all activities aligned with financial constraints and project goals.
Asst. Marketing Events Manager
L’OREAL – NYX PROFESSIONAL MAKEUP
01.2017 - 01.2018
Coordinate all event deliverables and logistics
Scout and recruit event staff/freelance makeup artists
Assisted and handled vendor relations
Managed set up and breakdown on for all events
Create ROS (Run of Show) and event guidelines
Create gift bags for donations, makeup artists, brand partnerships
Process purchase orders and general invoicing
Support all administrative tasks
Order processing and shipping products
Pulling data reports
Coordinate meetings / arranging appointments
Organizing travel and accommodation for staff
Respond to email inquiries
Arranging both internal and external events.
Coordinator, Marketing Events Manager
L’OREAL – NYX PROFESSIONAL MAKEUP
04.2014 - 01.2017
Coordinate all event deliverables and logistics
Scout and recruit event staff/freelance makeup artists
Assisted and handled vendor relations
Managed set up and breakdown on for all events
Create ROS (Run of Show) and event guidelines
Create gift bags for donations, makeup artists, brand partnerships
Process purchase orders and general invoicing
Support all administrative tasks
Order processing and shipping products
Pulling data reports
Coordinate meetings / arranging appointments
Organizing travel and accommodation for staff
Respond to email inquiries
Arranging both internal and external events.
Receptionist
L’OREAL – NYX PROFESSIONAL MAKEUP
03.2013 - 04.2014
Coordinate all event deliverables and logistics
Scout and recruit event staff/freelance makeup artists
Assisted and handled vendor relations
Managed set up and breakdown on for all events
Create ROS (Run of Show) and event guidelines
Create gift bags for donations, makeup artists, brand partnerships
Process purchase orders and general invoicing
Support all administrative tasks
Order processing and shipping products
Pulling data reports
Coordinate meetings / arranging appointments
Organizing travel and accommodation for staff
Respond to email inquiries
Arranging both internal and external events.
Store Manager
FORUM BEAUTY SPA
03.2009 - 03.2013
Managed front desk and store front
Managed and oversee eight front desk staff/receptionists
Managed and oversee 20 nail techs/esthetician/hairstylists
Managed register and close out reports
Managed appointments and bookings
Managed staff scheduling
Processed inventory reports/orders
Handled phone calls and inquiries.
Receptionist
FORUM BEAUTY SPA
- 03.2009
Customer Service
Answered phone calls and booked appointments
Handled payment transactions and closing reports
Key Holder – opened and closed the salon during shifts.
Education
PASADENA CITY COLLEGE
Skills
Project management and time management
Ideation to execution
Collaboration with vendors and creative teams
Superior written oral communication
Understanding and exceeding client goals
Extremely detail-oriented
Flexibility and adaptability
Strong interpersonal skills
Reliability and integrity
Remote collaboration and team management
Strong analytical skills
Ability to remain positive, collaborative, and objective while under pressure
Proven track record of positively influencing leaders, teams, and stakeholders
Self-motivated and have an enhanced ability to prioritize/plan in a fast-paced, high-growth environment